When leaders pass the mic to trendy marketing and tune out their brand truth, disaster follows. In this episode, Brandon Coleman Jr exposes the billion-dollar blunders of brands like Jaguar and Bud Light—case studies in how chasing cool can cost you your credibility. From tone-deaf campaigns to abandoned brand DNA, Brandon sounds the alarm on what happens when politics, poor leadership, and marketing collide. If you’re responsible for your brand’s future, this one’s a must-listen. Because in business, you don’t get points for being provocative—you get results for being real. Tune in, take notes, and keep your Brand ON!
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Ask Brandon ANY Question!
https://www.brandoncolemanjr.com/brand-on/#index
Order Brand ON! The Book
https://www.brandoncolemanjr.com/order-book/
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
Facebook: www.facebook.com/officialbrandoncolemanjr
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Transcript (with chapter marks)
00:01:07 Blinded by Politics and Ego
Brandon Coleman Jr: 50 Years of brand strategy consulting, I've seen so many brand campaigns crash. The worst? When politics—ego, agendas, or fear—hijack decision-making, hijack common sense. When you're the leader, the buck stops with you.
00:02:08 Burning Car Crash
Brandon Coleman Jr: Jaguar… they ditched their sleek luxury vibe for a futuristic, woke, minimalistic campaign that doesn't even feature cars, and has whipped up a massive, fiery online debate that spilled over into politics, the evening news, and culture wars, and hey, maybe that's their goal. They just want attention. It's got everyone talking about them, that's for sure. The problem is no one's saying anything nice. The offensive campaign has destroyed sales. They have plummeted 96% since launching six months ago.
00:03:50 Ignoring the Audience’s Truth
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