Everyone’s asking Google how to get brand alignment right—but here’s the truth: Google’s answers are a good start, but aren’t enough to build a brand that actually wins in the real world. In this episode, I take the top eight questions business owners are typing into the search bar and give you the no-fluff, field-tested answers in addition to what you find online. We’re talking clarity, consistency, customer trust, and the one thing that ties it all together—alignment between what you promise and what you deliver. If you want to stop guessing and start growing, this is your crash course. Let’s get you Brand ON!
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Ask Brandon ANY Question!
https://www.brandoncolemanjr.com/brand-on/#index
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
Facebook: www.facebook.com/officialbrandoncolemanjr
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Transcript (with chapter marks)
00:02:53 Why Do Brand Alignment?
Brandon Coleman Jr.: Why do brand alignment? Well, increased customer trust, increased loyalty, improved marketing and sales results. According to Google, these are the first answers, and I agree with them. Your customers can identify better with you when you're when your brand is in alignment.
00:03:46 Get the Full Picture
Brandon Coleman Jr.: Step away from your own brand, or the brand that you run for an organization. You say, “Oh, I know exactly how people feel, exactly what they think”, because you have bias. I don't care who you are; you've got bias in it, so removing yourself from that bias is extremely difficult. That's why you need that outside perspective from wherever you trust it. But it makes, it makes a big, big difference that, you know, people seek ways to establish their core values, differentiate themselves in a crowded marketplace, and brand alignment does that.
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