AI isn’t just for big tech companies, it’s quickly becoming one of the most powerful tools for creative businesses, including interior design firms. But with all the hype, it can be hard to know what’s real, what’s useful, and how to actually apply AI in your day-to-day practice.
In this episode of The Business of Beautiful Spaces, I’m joined by AI innovator and strategist Matt Kantor, who has spent decades helping businesses use AI to create measurable results. Together, we cut through the noise and talk about what AI really is, what it isn’t, and how interior designers can start using it right now in practical, business-focused ways.
We cover everything from project management to sourcing, marketing, client communication, and even forecasting trends—showing you how AI can save you time, reduce stress, and free you up to focus on the creative work you love. Matt also shares his human-centered approach to AI, why it should enhance relationships, not replace them and what every designer needs to know to stay ahead without getting overwhelmed.
What You’ll Learn in This Episode:
- What AI actually is (in plain English) and why it matters for designers
- Everyday ways you’re probably already using AI without realizing it
- How AI can go beyond email templates to streamline sourcing, client communication, and project management
- The role of AI in marketing, trend forecasting, and growing your design business
- How to start small and safe with AI, even if tech feels intimidating
- Why AI should enhance your client experience and your team’s workflow, not replace them
Whether you’re curious about AI, feeling overwhelmed by the buzz, or ready to start experimenting in your business, this episode is packed with insights and actionable takeaways to help you harness AI in a way that feels authentic, strategic, and profitable.
In just one focused hour, we’ll dive into whatever you need most—pricing strategies, client management, attracting high-end clients or building repeat business. You’ll get clarity, strategy, and expert advice based on my 27+ years of running a thriving, seven-figure design firm.
This is your chance to get real answers to the questions you’ve been dying to ask—from someone who’s actually been there.
Book your session as you need it—no strings attached.
Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us thebusinessofbeautifulspaces@gmail.com or find us on instagram @thebusinessofbeautifulspaces
Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.
The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign
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