Our brains have a hard time letting go of things. It’s why things pile up in our garages and attics— and it’s called loss aversion. This is why we have trouble parting with money for a risky investment, and it even affects how we change jobs and relationships. But once we understand the principles behind how our brain sees loss, we can use them to drive our life decisions directly toward our biggest goals and dreams.
Ready to stop procrastinating & get your idea off the ground? Join me and Build Something here: https://carabrookins.com/buildsomething/
Find show notes and resources mentioned in this episode: https://carabrookins.com/how-to-do-what-you-actually-want-to-do/
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