May 1, 2025 • 14 mins
AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think.
In this popular episode replay, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.
We’ll discuss:
- How to supercharge your creativity with AI assistance
- The evolution of writing tools from basic grammar checks to advanced assistants
- Practical tips to elevate your content and stand out from the crowd
- The art of balancing AI power with human creativity
Don't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.
💥 Complete episode details, show notes, and related resources webpage - https://propelyourcompany.com/ai-writing-tools/
Send in your questions. ❤ We'd love to hear from you!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey there, it's Darcy Sullivan from Propel Marketing
and Design and the ClinicMarketing Podcast.
Thank you so much for listeninghere.
I think you're going to enjoythis clip.
It's from a popular episode inour archives, don't forget.
You can leave a review oniTunes.
It would mean the world.
(00:20):
It helps spread the word aboutthis podcast.
All right, let's get into theepisode.
Hello and welcome to thisepisode of the Clinic Marketing
Podcast.
I'm your host, darcy Sullivanfrom Propel Marketing and Design
.
Today, we're diving into threepowerful AI tools that are
(00:45):
revolutionizing the way you cancreate content.
There are so many AI tools outthere that I wanted to narrow
things down for you, so today Iam sharing with you three of my
favorite AI writing tools.
Ai writing tools there are tensof tools out there, obviously,
(01:10):
but these three, I feel, are soeasy to use, especially if
you're just getting started.
Be sure to stick around,because number three is my
absolute favorite and the one Iuse every day for work.
Now, before we dive in, it'simportant to note that AI tools
have limitations.
These are tools that are thereto assist you, not to replace or
(01:35):
act as a replacement for humancreative and critical thinking.
I am absolutely not suggestingthat you use them to completely
take over your writing process.
You can find links to all ofthe resources that will be
mentioned in today's episode onthe show notes page on our
(01:58):
website at propellyourcompanycom.
There, you can find show notesfrom all podcast episodes,
helpful blog posts, guides,checklists, upcoming trainings
and much more.
All right, let's dive into theAI list with one of the most
(02:19):
popular tools.
The first tool that we're goingto talk about today is ChatGPT.
I think most people tuning intothis episode have either heard
of ChatGPT before or have usedit, and while I do say that,
there's still so many people outthere who have yet to try this
(02:40):
tool and some that don't knowabout it In fact, I was on a
call with a client the other daywho had never heard about
ChatGPT before If you are justgetting started with AI tools, I
think this is one of the mostpopular ones to start to use and
play around with.
Chatgpt is powered by OpenAI.
(03:02):
Now we've got awesome resourcesfor you on our website, and a
couple of those I want to take amoment to mention right now.
There were two podcast episodesthat I did that were specific
to ChatGPT, but I think you'llfind them relevant for some of
the other tools that we'rementioning today as well.
(03:25):
There was the episode chat GPThacks for clinic blogs boost SEO
, traffic and engagement.
There was three chat GPTmistakes that can hurt your
clinic's marketing and SEO.
Both of those you can find onthe website, along with the
(03:49):
ChatGPT SEO and contentmarketing prompt cheat sheet.
You can find those on thewebsite or by looking at the
show notes, and if you are amember of our Ready Set Rank
program, that's our DIY SEOprogram.
Our Ready Set Rank program,that's our DIY SEO program.
(04:12):
Within that program, you willfind a few specific AI trainings
inside in the bonus section,and if you're interested in
learning more about that programagain, you can visit our
website.
A couple key features of ChatGPTare its abilities to understand
context to handle variouswriting tasks.
(04:34):
It's great for brainstorming,outlining topics or ideas for
generating content when givenspecific directive and helping
you during the research stage.
It's also one of my favoritetools to use when naming podcast
episodes or blog posts.
(04:55):
I typically go to chat GPT andI will tell it what the topic is
of the blog post or podcast andask it to provide me with 25
potential titles that I coulduse.
One thing that you want to makesure when you're using some of
these AI tools like ChatGPT isthat you ask it for more than
(05:20):
one response.
In the example I just gave,sometimes I will ask it for
between 10 to 25 titles for apodcast or blog post.
Very easy to use.
Some cons do include, however,the fact that chat GPT at the
current time has potentially abias and can sometimes produce
(05:47):
inaccurate information.
You will notice there's also arepetitiveness and a
generic-ness to some of thecontent that it provides.
This, again, is why we want tomake sure that we're careful at
how we're using these tools.
We're not going over to chatGPT and just asking it to write
(06:07):
a blog post for us.
We're using it in strategicways to help improve the writing
process, by asking it to gothrough and potentially read the
content that we have for a pageand asking it what additional
information we should add.
Or, again, the example that Igave in asking it for titles for
(06:30):
a blog post.
Or you could do the same thingfor titles for an email.
Or give it a blog post and haveit provide you with a email
blast based off of the the blogpost that you provided.
Now.
Now, similar to ChatGPT, wehave tool number two, and that's
(06:52):
Claude.
Claude was developed byAnthropic.
Claude is anotherconversational AI tool that's
similar to ChatGPT, but itprides itself on being safer and
providing more ethical outputs.
All tools that we arementioning today currently are
(07:18):
freemium tools.
If you haven't heard the wordfreemium before, it means that
there is a free version and apaid version, that there is a
free version and a paid version.
So with ChatGPT and Claude, youhave the option to try them for
free, and then they have anupgraded paid version as well.
(07:38):
Like ChatGPT, claude can handlevarious tasks, from helping you
outline articles, summarizetext, all the things.
Now what I honestly like to dois, if I am giving ChatGPT a
(08:01):
prompt, I will kind of create abattle of the bots, if you will.
In one browser window, I willopen up ChatGPT and I will give
it a specific prompt.
I will then just copy and pastethat exact prompt into Claude,
and this way I've got multipleresponses that I can use, and
(08:25):
sometimes I'll like what Claudesupplies me better than what I
like the chat GPT supplies, andvice versa.
I'll then take the informationthat they gave me and combine
and modify.
So, for instance, if I hadwritten a blog post and I wanted
to derive an email from anemail blast from the blog post,
(08:49):
I would go to chat, tpt andClaude and say here's a blog
post that I wrote.
I am trying to create an emailblast for it.
Please help and paste both in.
Then I would look at what bothof them supplied and sometimes
kind of tweak, grab somesections from one, some sections
from another.
(09:09):
We're in the same process.
If I'm looking to get someassistance with some outlining
or rephrasing some wording, Iwill do the same.
I will go to both and kind oflet them battle it out to see
who can supply me with the bestresponse.
Other runners up in the samecategory of the chat type
(09:31):
feature that ChatGPT and Claudeoffer include Bing Copilot and
Claude offer include BingCopilot, google Gemini and
others.
I did not include all of thesebecause personally, I feel as
though I've tried a number ofdifferent solutions or the
specific tools.
(09:51):
I prefer ChatGPT and Claudecurrently over Bing Copilot,
chatgpt and Claude currentlyover Bing Copilot, google,
gemini and others.
Again, you can check out theresources We've got chatGPT
(10:12):
hacks for clinic blogs and threechatGPT mistakes that can hurt
your marketing and SEO, both ofthose.
You can take the informationthat's in there and apply it to
both ChatGPT and Quad, alongwith the ChatGPT SEO and content
marketing prompt cheat sheet.
Now, lastly, but absolutely notleast, we have the tool that I
(10:39):
use literally every day for work, and that's Grammarly.
If you're not familiar withGrammarly, again check out the
show notes.
Grammarly has been around for awhile now and it's primarily
known as a grammar and spellchecking tool, but it's really
starting to evolve into so muchmore.
Again, like ChatGPT and Cloud,it has freemium options, free
(11:08):
and premium.
I would definitely suggest thatyou start by checking out their
free version.
Grammarly now offers AI-poweredsuggestions that go beyond just
catching some typos.
It can help with toneadjustments in the way that
you're writing, readabilityimprovements and more.
(11:28):
Now, what I love aboutGrammarly is you're not just
going to Grammarly and pastingsomething in and getting
feedback, while you can't dothat.
It actually integrates withyour email, your Google Docs,
your Word Docs, you can use itin your website editor, you can
(11:48):
use it in Slack and more.
It is amazing.
It provides real-timesuggestions helping you
fine-tune your writing forgrammar, style and clarification
.
Again, I rely on this tool morethan any other AI tool we talked
(12:09):
about today.
It's been around, though, for awhile.
It was actually founded in 2009.
And, again, it's really trulyevolved from being that basic
grammar checker that it used tobe to now an AI-powered writing
assistant.
So I strongly suggest, if youhave not had the opportunity to
(12:31):
check out any of the tools welisted today, they do have free
options, so they're definitelyworth playing around with.
Let's recap what we talkedabout today they do have free
options, so they're definitelyworth playing around with.
Let's recap what we talkedabout today.
We talked about ChatGPT, claudeand Grammarly.
I really would encourage you toexperiment with all of these
(12:51):
tools and remember to use themresponsibly.
Use them responsibly.
Remember these are tools thatare there to assist you, not to
replace or act as a replacementfor human, creative and critical
thinking.
Hey there, it's Darcy Sullivan from Propel Marketing
and Design and the ClinicMarketing Podcast.
Thank you so much for listeninghere.
I think you're going to enjoythis clip.
It's from a popular episode inour archives, don't forget.
You can leave a review oniTunes.
It would mean the world.
(00:20):
It helps spread the word aboutthis podcast.
All right, let's get into theepisode.
Hello and welcome to thisepisode of the Clinic Marketing
Podcast.
I'm your host, darcy Sullivanfrom Propel Marketing and Design
.
Today, we're diving into threepowerful AI tools that are
(00:45):
revolutionizing the way you cancreate content.
There are so many AI tools outthere that I wanted to narrow
things down for you, so today Iam sharing with you three of my
favorite AI writing tools.
Ai writing tools there are tensof tools out there, obviously,
(01:10):
but these three, I feel, are soeasy to use, especially if
you're just getting started.
Be sure to stick around,because number three is my
absolute favorite and the one Iuse every day for work.
Now, before we dive in, it'simportant to note that AI tools
have limitations.
These are tools that are thereto assist you, not to replace or
(01:35):
act as a replacement for humancreative and critical thinking.
I am absolutely not suggestingthat you use them to completely
take over your writing process.
You can find links to all ofthe resources that will be
mentioned in today's episode onthe show notes page on our
(01:58):
website at propellyourcompanycom.
There, you can find show notesfrom all podcast episodes,
helpful blog posts, guides,checklists, upcoming trainings
and much more.
All right, let's dive into theAI list with one of the most
(02:19):
popular tools.
The first tool that we're goingto talk about today is ChatGPT.
I think most people tuning intothis episode have either heard
of ChatGPT before or have usedit, and while I do say that,
there's still so many people outthere who have yet to try this
(02:40):
tool and some that don't knowabout it In fact, I was on a
call with a client the other daywho had never heard about
ChatGPT before If you are justgetting started with AI tools, I
think this is one of the mostpopular ones to start to use and
play around with.
Chatgpt is powered by OpenAI.
(03:02):
Now we've got awesome resourcesfor you on our website, and a
couple of those I want to take amoment to mention right now.
There were two podcast episodesthat I did that were specific
to ChatGPT, but I think you'llfind them relevant for some of
the other tools that we'rementioning today as well.
(03:25):
There was the episode chat GPThacks for clinic blogs boost SEO
, traffic and engagement.
There was three chat GPTmistakes that can hurt your
clinic's marketing and SEO.
Both of those you can find onthe website, along with the
(03:49):
ChatGPT SEO and contentmarketing prompt cheat sheet.
You can find those on thewebsite or by looking at the
show notes, and if you are amember of our Ready Set Rank
program, that's our DIY SEOprogram.
Our Ready Set Rank program,that's our DIY SEO program.
(04:12):
Within that program, you willfind a few specific AI trainings
inside in the bonus section,and if you're interested in
learning more about that programagain, you can visit our
website.
A couple key features of ChatGPTare its abilities to understand
context to handle variouswriting tasks.
(04:34):
It's great for brainstorming,outlining topics or ideas for
generating content when givenspecific directive and helping
you during the research stage.
It's also one of my favoritetools to use when naming podcast
episodes or blog posts.
(04:55):
I typically go to chat GPT andI will tell it what the topic is
of the blog post or podcast andask it to provide me with 25
potential titles that I coulduse.
One thing that you want to makesure when you're using some of
these AI tools like ChatGPT isthat you ask it for more than
(05:20):
one response.
In the example I just gave,sometimes I will ask it for
between 10 to 25 titles for apodcast or blog post.
Very easy to use.
Some cons do include, however,the fact that chat GPT at the
current time has potentially abias and can sometimes produce
(05:47):
inaccurate information.
You will notice there's also arepetitiveness and a
generic-ness to some of thecontent that it provides.
This, again, is why we want tomake sure that we're careful at
how we're using these tools.
We're not going over to chatGPT and just asking it to write
(06:07):
a blog post for us.
We're using it in strategicways to help improve the writing
process, by asking it to gothrough and potentially read the
content that we have for a pageand asking it what additional
information we should add.
Or, again, the example that Igave in asking it for titles for
(06:30):
a blog post.
Or you could do the same thingfor titles for an email.
Or give it a blog post and haveit provide you with a email
blast based off of the the blogpost that you provided.
Now.
Now, similar to ChatGPT, wehave tool number two, and that's
(06:52):
Claude.
Claude was developed byAnthropic.
Claude is anotherconversational AI tool that's
similar to ChatGPT, but itprides itself on being safer and
providing more ethical outputs.
All tools that we arementioning today currently are
(07:18):
freemium tools.
If you haven't heard the wordfreemium before, it means that
there is a free version and apaid version, that there is a
free version and a paid version.
So with ChatGPT and Claude, youhave the option to try them for
free, and then they have anupgraded paid version as well.
(07:38):
Like ChatGPT, claude can handlevarious tasks, from helping you
outline articles, summarizetext, all the things.
Now what I honestly like to dois, if I am giving ChatGPT a
(08:01):
prompt, I will kind of create abattle of the bots, if you will.
In one browser window, I willopen up ChatGPT and I will give
it a specific prompt.
I will then just copy and pastethat exact prompt into Claude,
and this way I've got multipleresponses that I can use, and
(08:25):
sometimes I'll like what Claudesupplies me better than what I
like the chat GPT supplies, andvice versa.
I'll then take the informationthat they gave me and combine
and modify.
So, for instance, if I hadwritten a blog post and I wanted
to derive an email from anemail blast from the blog post,
(08:49):
I would go to chat, tpt andClaude and say here's a blog
post that I wrote.
I am trying to create an emailblast for it.
Please help and paste both in.
Then I would look at what bothof them supplied and sometimes
kind of tweak, grab somesections from one, some sections
from another.
(09:09):
We're in the same process.
If I'm looking to get someassistance with some outlining
or rephrasing some wording, Iwill do the same.
I will go to both and kind oflet them battle it out to see
who can supply me with the bestresponse.
Other runners up in the samecategory of the chat type
(09:31):
feature that ChatGPT and Claudeoffer include Bing Copilot and
Claude offer include BingCopilot, google Gemini and
others.
I did not include all of thesebecause personally, I feel as
though I've tried a number ofdifferent solutions or the
specific tools.
(09:51):
I prefer ChatGPT and Claudecurrently over Bing Copilot,
chatgpt and Claude currentlyover Bing Copilot, google,
gemini and others.
Again, you can check out theresources We've got chatGPT
(10:12):
hacks for clinic blogs and threechatGPT mistakes that can hurt
your marketing and SEO, both ofthose.
You can take the informationthat's in there and apply it to
both ChatGPT and Quad, alongwith the ChatGPT SEO and content
marketing prompt cheat sheet.
Now, lastly, but absolutely notleast, we have the tool that I
(10:39):
use literally every day for work, and that's Grammarly.
If you're not familiar withGrammarly, again check out the
show notes.
Grammarly has been around for awhile now and it's primarily
known as a grammar and spellchecking tool, but it's really
starting to evolve into so muchmore.
Again, like ChatGPT and Cloud,it has freemium options, free
(11:08):
and premium.
I would definitely suggest thatyou start by checking out their
free version.
Grammarly now offers AI-poweredsuggestions that go beyond just
catching some typos.
It can help with toneadjustments in the way that
you're writing, readabilityimprovements and more.
(11:28):
Now, what I love aboutGrammarly is you're not just
going to Grammarly and pastingsomething in and getting
feedback, while you can't dothat.
It actually integrates withyour email, your Google Docs,
your Word Docs, you can use itin your website editor, you can
(11:48):
use it in Slack and more.
It is amazing.
It provides real-timesuggestions helping you
fine-tune your writing forgrammar, style and clarification
.
Again, I rely on this tool morethan any other AI tool we talked
(12:09):
about today.
It's been around, though, for awhile.
It was actually founded in 2009.
And, again, it's really trulyevolved from being that basic
grammar checker that it used tobe to now an AI-powered writing
assistant.
So I strongly suggest, if youhave not had the opportunity to
(12:31):
check out any of the tools welisted today, they do have free
options, so they're definitelyworth playing around with.
Let's recap what we talkedabout today they do have free
options, so they're definitelyworth playing around with.
Let's recap what we talkedabout today.
We talked about ChatGPT, claudeand Grammarly.
I really would encourage you toexperiment with all of these
(12:51):
tools and remember to use themresponsibly.
Use them responsibly.
Remember these are tools thatare there to assist you, not to
replace or act as a replacementfor human, creative and critical
thinking.
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