Learn five advanced strategies to boost your Google Business Profile listing and help your clinic stand out from competitors, focusing on tactics that most businesses overlook. [🎧 Popular episode replay]
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey there, today we are talking all about your
Google Business Profile listing.
In fact, I'm sharing with youfive strategies that will help
give your listing a boost andhelp you stand out from your
competition.
Welcome to today's episode.
I'm your host, darcy Sullivanfrom Propel Marketing and Design
(00:23):
.
C Sullivan from PropelMarketing and Design.
Now, I think we all know howimportant your Google business
profile listing is for all localbusinesses.
The vast majority of peopletuning in to this episode are
clinic owners, so I'm going togive some specific examples for
a lot of clinic owners that wework with on a regular basis.
(00:45):
If you are interested ingetting an SEO review, you can
visit our website,propelyourcompanycom.
We do tons of reviews forclients and potential clients to
take a look at how theirwebsites are ranking online.
With clients that we work with,we also do Google business
(01:07):
profile audits.
So, having looked at tons andtons and tons of businesses,
specifically clinics Googlebusiness profile listings, I can
tell you that the vast majorityof them do not participate in
these five strategies that I'mgoing to share with you today,
(01:30):
and I'm going to be honest.
Number two is probably the mostcontroversial, but it really
truly makes a big difference.
So we're not talking about thebasics.
We all know that you have tohave a Google business profile
listing.
These days, your Googlebusiness profile listing is what
(01:52):
controls the way that yourlisting is displayed in the top
section of search and in GoogleMaps search.
Now you have to have claimedyour listing.
Your listing should becompletely filled out to the
best of your abilities andobviously you should be
(02:15):
collecting reviews.
I think that those key elementshave been driven into
everyone's brain time and timeagain, to everyone's brain time
and time again.
So that is not what thisepisode is about.
Are reviews incrediblyimportant?
Absolutely, but that's not whatwe're talking about today.
Is it important to claim yourlisting?
Absolutely?
(02:35):
Again, not what we're talkingabout today.
Today, we're talking about fivestrategies that I see that
aren't being implemented by mostclinics, so it's a really great
time for you to pick a coupleof these, try to implement them
and see how it goes.
So the first up is using realphotos and using a lot of them.
(02:59):
Using real photos, using realvideos, and we had a recent
episode where we went intoexactly which images you should
use and why.
We'll include that in the notessection associated with this
episode or the page on thewebsite that goes into more
detail about this episode.
(03:20):
It will also include some morebasic tips about setting up and
optimizing your listing.
But for the photos, we want tomake sure that we're
highlighting what your buildinglooks like from the outside,
what it looks like from theinside, that it's showcasing
your team members and probablythem performing, or appearing to
(03:43):
perform, some of the offeringsthat you have.
So, if you're a chiropractor,it might be a chiropractic
adjustment.
If you're an acupuncturist, itmight be someone performing
acupuncture.
It could be that you've gotimages that are of you talking
to a patient or anything likethat.
(04:06):
It could also include imagesfrom your community involvement.
What we don't want to do is usestock photos and we want to
make sure that the photos are ofhigh quality.
Again, you can grab the episodewhere we really went into
detail about those photos, andthere's also an episode where we
really went into detail aboutthose photos, and there's also
(04:27):
an episode where we go intodetail about planning a photo
shoot.
If that's something you'reinterested, check out the show
notes for those.
So that's tip number one.
Strategy number two again,probably the most controversial
out of all of these, but back inDecember of 2023,.
(04:50):
Google stated that openness is aranking factor, and I think
it's a little difficult when welook at our business globally
through the eyes of the businessowner and not through the
person searching.
So openness refers to if yourcompany is open or not.
And you've got to think aboutit like this If I have a flat
(05:13):
tire and I'm sitting on the sideof the road and I do a Google
search for a towing service, ofcourse it makes most sense for
Google to deliver me with theplaces that are open and readily
available near me to performthat service or that task.
Same thing comes to opennesswith your business.
(05:36):
Does this mean that you shouldlist your business as open 24-7.
No, but it does mean if you area business that, for instance,
has a listing and it states thatyou are closed all day on
Wednesday, or that you areclosed from 11 am to 2 pm, but
(06:00):
you know that that is the timewhen people are online searching
.
You know that that is the timewhen people are online searching
.
You might want to reconsideryour hours.
Also, keep in mind that peopledon't necessarily assume that
just because you're open aspecific hour or time, that that
means that you're takingappointments that time.
(06:21):
So keep that in mind when youconsider the hours that you have
listed.
If you go to update your hourson your Google business profile
listing, they need to match thehours that you have listed on
your website and in otherlistings.
So basics when it comes to yourGoogle business profile listing
(06:44):
is to make sure that it matchesall of your other online
listings with your name, youraddress, your phone number, etc.
That also includes your hours.
But given that openness is nowa ranking factor, you might want
to go back and revisit whathours your business is actually
open.
(07:04):
Number three for advancedstrategies you have the
opportunity to select whatcategory or categories your
business falls under.
The vast majority of Googlebusiness profile listings that
we see when we do audits onlyselect one category.
(07:24):
When we do audits, only selectone category, while you should
absolutely focus on a primarycategory and make sure that your
primary category offers yourmain business offerings.
If you can select a second orthird category, we strongly
recommend that you do so Now.
(07:45):
Obviously, if it isn'tappropriate for your business,
don't do it, but if yourbusiness falls under multiple
categories, I suggest you selectmultiple categories Now within
the categories.
Then you have the services thatyou offer which you want to
make sure you also list and havea description for each of those
(08:09):
services.
But selecting multiplecategories gives you a little
bit of a standout from yourcompetition, especially if they
are searching the secondary orone of your non-primary
categories.
If your competition only hasone primary category selected,
(08:34):
make sense?
I hope so.
All right, let's keep moving on.
Strategy number four is toparticipate in Q&A and to do so
as the business, askingquestions and answering
questions.
So with the Q&A section of yourGoogle business profile listing
(08:57):
, you have the ability to askquestions and answer them as the
business.
Your most frequently askedquestions are good.
Let's say you're a chiropractor.
Frequently asked questions aregood.
Let's say you're a chiropractor.
A bad example of Q&A would beto ask what schooling is
required to become achiropractor.
That's too basic and doesn'thave anything to do with your
(09:22):
specific office.
What would be a better questionis what should I expect at my
first visit?
The answer then could be pleasearrive five to ten minutes
early to your visit to make surethat you're able to fill out
the appropriate paperwork aheadof time.
Or a good question might bewhere should I park when
(09:43):
visiting?
This one is especially good ifparking is difficult for the
location that you have.
We want to make sure that we askand answer again some of the
most frequently asked questionsthat you get.
It could also be what servicesdo you offer?
That would be a good question,but we want to again make sure
(10:05):
that the questions and theanswers pertain to your specific
business.
Make sure that the questionsand the answers pertain to your
specific business.
You cannot include a link inthe answer.
However, you can use thewording.
Please visit our website formore details.
The final suggestion that I havefor you for using advanced
(10:27):
strategies for your Googlebusiness profile listing is to
use the Google business profilepost, and we again have
resources specifically aboutthis as well on the website that
you can find and will includein the show notes.
But I suggest that youregularly do post to your Google
(10:48):
business profile listing.
This is not something that youneed to do daily, but if you do
it a couple times a month orideally once a week, you will
see more traction and it helpsyou stand out with your Google
business profile listing.
Let's do a recap about thestrategies we shared today.
(11:10):
First and foremost, if youhaven't completely gone through
and filled out all theinformation that's available for
your Google business profilelisting.
You will want to do that aheadof time and you can find more
resources in the show notes forthis episode, once you have
(11:36):
included your description andyou've been out there collecting
your reviews and you want togive your listing a little bit
more of a boost.
Here are the strategies that wetalked about today
Incorporating more photos andvideos in your listing.
Adjusting the hours of yourbusiness to make sure that
you're available during the timewhen people are searching,
including multiple categoriesfor your business when
(11:59):
appropriate.
Starting to ask and answerquestions in the Q&A section.
And doing Google Post.
All right, that's it for thisepisode.
Hey there, today we are talking all about your
Google Business Profile listing.
In fact, I'm sharing with youfive strategies that will help
give your listing a boost andhelp you stand out from your
competition.
Welcome to today's episode.
I'm your host, darcy Sullivanfrom Propel Marketing and Design
(00:23):
.
C Sullivan from PropelMarketing and Design.
Now, I think we all know howimportant your Google business
profile listing is for all localbusinesses.
The vast majority of peopletuning in to this episode are
clinic owners, so I'm going togive some specific examples for
a lot of clinic owners that wework with on a regular basis.
(00:45):
If you are interested ingetting an SEO review, you can
visit our website,propelyourcompanycom.
We do tons of reviews forclients and potential clients to
take a look at how theirwebsites are ranking online.
With clients that we work with,we also do Google business
(01:07):
profile audits.
So, having looked at tons andtons and tons of businesses,
specifically clinics Googlebusiness profile listings, I can
tell you that the vast majorityof them do not participate in
these five strategies that I'mgoing to share with you today,
(01:30):
and I'm going to be honest.
Number two is probably the mostcontroversial, but it really
truly makes a big difference.
So we're not talking about thebasics.
We all know that you have tohave a Google business profile
listing.
These days, your Googlebusiness profile listing is what
(01:52):
controls the way that yourlisting is displayed in the top
section of search and in GoogleMaps search.
Now you have to have claimedyour listing.
Your listing should becompletely filled out to the
best of your abilities andobviously you should be
(02:15):
collecting reviews.
I think that those key elementshave been driven into
everyone's brain time and timeagain, to everyone's brain time
and time again.
So that is not what thisepisode is about.
Are reviews incrediblyimportant?
Absolutely, but that's not whatwe're talking about today.
Is it important to claim yourlisting?
Absolutely?
(02:35):
Again, not what we're talkingabout today.
Today, we're talking about fivestrategies that I see that
aren't being implemented by mostclinics, so it's a really great
time for you to pick a coupleof these, try to implement them
and see how it goes.
So the first up is using realphotos and using a lot of them.
(02:59):
Using real photos, using realvideos, and we had a recent
episode where we went intoexactly which images you should
use and why.
We'll include that in the notessection associated with this
episode or the page on thewebsite that goes into more
detail about this episode.
(03:20):
It will also include some morebasic tips about setting up and
optimizing your listing.
But for the photos, we want tomake sure that we're
highlighting what your buildinglooks like from the outside,
what it looks like from theinside, that it's showcasing
your team members and probablythem performing, or appearing to
(03:43):
perform, some of the offeringsthat you have.
So, if you're a chiropractor,it might be a chiropractic
adjustment.
If you're an acupuncturist, itmight be someone performing
acupuncture.
It could be that you've gotimages that are of you talking
to a patient or anything likethat.
(04:06):
It could also include imagesfrom your community involvement.
What we don't want to do is usestock photos and we want to
make sure that the photos are ofhigh quality.
Again, you can grab the episodewhere we really went into
detail about those photos, andthere's also an episode where we
really went into detail aboutthose photos, and there's also
(04:27):
an episode where we go intodetail about planning a photo
shoot.
If that's something you'reinterested, check out the show
notes for those.
So that's tip number one.
Strategy number two again,probably the most controversial
out of all of these, but back inDecember of 2023,.
(04:50):
Google stated that openness is aranking factor, and I think
it's a little difficult when welook at our business globally
through the eyes of the businessowner and not through the
person searching.
So openness refers to if yourcompany is open or not.
And you've got to think aboutit like this If I have a flat
(05:13):
tire and I'm sitting on the sideof the road and I do a Google
search for a towing service, ofcourse it makes most sense for
Google to deliver me with theplaces that are open and readily
available near me to performthat service or that task.
Same thing comes to opennesswith your business.
(05:36):
Does this mean that you shouldlist your business as open 24-7.
No, but it does mean if you area business that, for instance,
has a listing and it states thatyou are closed all day on
Wednesday, or that you areclosed from 11 am to 2 pm, but
(06:00):
you know that that is the timewhen people are online searching
.
You know that that is the timewhen people are online searching
.
You might want to reconsideryour hours.
Also, keep in mind that peopledon't necessarily assume that
just because you're open aspecific hour or time, that that
means that you're takingappointments that time.
(06:21):
So keep that in mind when youconsider the hours that you have
listed.
If you go to update your hourson your Google business profile
listing, they need to match thehours that you have listed on
your website and in otherlistings.
So basics when it comes to yourGoogle business profile listing
(06:44):
is to make sure that it matchesall of your other online
listings with your name, youraddress, your phone number, etc.
That also includes your hours.
But given that openness is nowa ranking factor, you might want
to go back and revisit whathours your business is actually
open.
(07:04):
Number three for advancedstrategies you have the
opportunity to select whatcategory or categories your
business falls under.
The vast majority of Googlebusiness profile listings that
we see when we do audits onlyselect one category.
(07:24):
When we do audits, only selectone category, while you should
absolutely focus on a primarycategory and make sure that your
primary category offers yourmain business offerings.
If you can select a second orthird category, we strongly
recommend that you do so Now.
(07:45):
Obviously, if it isn'tappropriate for your business,
don't do it, but if yourbusiness falls under multiple
categories, I suggest you selectmultiple categories Now within
the categories.
Then you have the services thatyou offer which you want to
make sure you also list and havea description for each of those
(08:09):
services.
But selecting multiplecategories gives you a little
bit of a standout from yourcompetition, especially if they
are searching the secondary orone of your non-primary
categories.
If your competition only hasone primary category selected,
(08:34):
make sense?
I hope so.
All right, let's keep moving on.
Strategy number four is toparticipate in Q&A and to do so
as the business, askingquestions and answering
questions.
So with the Q&A section of yourGoogle business profile listing
(08:57):
, you have the ability to askquestions and answer them as the
business.
Your most frequently askedquestions are good.
Let's say you're a chiropractor.
Frequently asked questions aregood.
Let's say you're a chiropractor.
A bad example of Q&A would beto ask what schooling is
required to become achiropractor.
That's too basic and doesn'thave anything to do with your
(09:22):
specific office.
What would be a better questionis what should I expect at my
first visit?
The answer then could be pleasearrive five to ten minutes
early to your visit to make surethat you're able to fill out
the appropriate paperwork aheadof time.
Or a good question might bewhere should I park when
(09:43):
visiting?
This one is especially good ifparking is difficult for the
location that you have.
We want to make sure that we askand answer again some of the
most frequently asked questionsthat you get.
It could also be what servicesdo you offer?
That would be a good question,but we want to again make sure
(10:05):
that the questions and theanswers pertain to your specific
business.
Make sure that the questionsand the answers pertain to your
specific business.
You cannot include a link inthe answer.
However, you can use thewording.
Please visit our website formore details.
The final suggestion that I havefor you for using advanced
(10:27):
strategies for your Googlebusiness profile listing is to
use the Google business profilepost, and we again have
resources specifically aboutthis as well on the website that
you can find and will includein the show notes.
But I suggest that youregularly do post to your Google
(10:48):
business profile listing.
This is not something that youneed to do daily, but if you do
it a couple times a month orideally once a week, you will
see more traction and it helpsyou stand out with your Google
business profile listing.
Let's do a recap about thestrategies we shared today.
(11:10):
First and foremost, if youhaven't completely gone through
and filled out all theinformation that's available for
your Google business profilelisting.
You will want to do that aheadof time and you can find more
resources in the show notes forthis episode, once you have
(11:36):
included your description andyou've been out there collecting
your reviews and you want togive your listing a little bit
more of a boost.
Here are the strategies that wetalked about today
Incorporating more photos andvideos in your listing.
Adjusting the hours of yourbusiness to make sure that
you're available during the timewhen people are searching,
including multiple categoriesfor your business when
(11:59):
appropriate.
Starting to ask and answerquestions in the Q&A section.
And doing Google Post.
All right, that's it for thisepisode.
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