March 24, 2025 • 10 mins
A properly maintained website significantly improves patient acquisition through better SEO, user experience, and conversion rates. This episode outlines a simple five-step spring cleaning process that clinic owners can implement immediately to refresh their online presence.
✔Grab your website spring clean your website checklist - https://propelyourcompany.com/spring-clean-your-website/
Visit https://propelyourcompany.com/spring-clean-your-website/ for the complete website spring cleaning checklist and all tools mentioned in this episode.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Broken links, slow pages, outdated content your
website could be full of littleproblems that are driving away
website visitors.
But don't worry, a quick springcleaning can get your website
running smoothly again.
In today's episode, I'll walkyou through five easy ways to
(00:22):
refresh and optimize yourwebsite for better SEO and more
conversions.
Hey there and welcome back tothe Clinic Marketing Podcast.
I'm your host, darci Sullivanfrom Propel Marketing and Design
.
Today, we're talking aboutsomething that every website
owner, especially clinic owners,need to do regularly Give your
(00:47):
website a good old cleaning.
Now.
We all know that spring is theperfect time to declutter our
homes, but what about ourwebsites?
When was the last time you gaveyour website a little love and
attention?
If it's been a while, don'tworry.
Today I'm going to walk youthrough a simple website spring
(01:09):
cleaning checklist to improveyour SEO, user experience and
overall website performance.
This episode will be jam-packedwith actionable, quick steps
you can take right now.
So grab a cup of coffee, takesome notes and let's dive in.
The tools mentioned in thisepisode will be available, along
(01:33):
with a website spring cleaninglist and other related sources
on the episode webpage onpropelyourcompanycom.
Episode webpage onpropellyourcompanycom.
Before making changes, the firststep is to audit your website's
current performance so you knowwhat needs improvement.
(01:53):
Here are a few tools you canuse Google Search Console this
will help you spot broken links,errors and indexing issues.
Google Analytics spot brokenlinks, errors and indexing
issues.
Google Analytics this will helpyou look at what pages people
are visiting the most on yourwebsite, your traffic sources
and how people are, overall,interacting with your website.
(02:17):
Google Page Speed Insights thiswill tell you if your site is
loading too slowly, which canhurt your rankings and user
experience.
If your website takes foreverto load, users will bounce
before they even read what youoffer.
(02:37):
Quick action step Run a sitespeed test and note any pages
that need optimization.
Next, let's talk about content.
Does your homepage stillreflect your services and brand
message?
Are your service pages clearand conversion focused?
(02:59):
What about your blog?
When was the last time youupdated an old blog post?
A few things to look for areoutdated content.
A few things to look for areoutdated content.
Now is the perfect time toupdate any old blog posts or
pages that need a refresh or newinformation.
Check your headlines Are theyengaging and optimized for
(03:21):
search?
This is extremely importantwhen it comes to your blog post.
You want to make sure that yourtitles, your headlines, are
really interesting.
Have you added internal links?
Connecting related pages andposts will help keep visitors
exploring on your website longer.
It also helps Google understandhow the different pieces of
(03:45):
information on your websiterelate to each other.
Refreshing your content keepsyour website relevant and helps
boost SEO.
A quick action step for thissection is to pick two to three
old blog posts and update themwith fresh content.
We have an episode that goesthrough exactly how to update
(04:06):
old blog posts Again.
We'll include that in the shownotes on the episode webpage.
Now it's time to tackle sometechnical SEO housekeeping.
Even if your content is great,technical issues can hold from
performing its best.
Here's what you wanna check.
You wanna check your metatitles and descriptions.
(04:28):
Are they clear, compelling andkeyword optimized?
What about your images?
Are your images optimized?
Are your images properly sizedand compressed and labeled
appropriately?
And what about broken links?
You can use a free tool likeBroken Link Checker to find and
(04:50):
fix any 404 errors, meaning thatyou have links on your website
that are linking to informationthat no longer exists.
Sometimes these are links thatare on your website that are
going to different pages on yourwebsite, or it could be that
you cited a source in a blogpost and linked to that source,
(05:12):
and that source is no longer inexistence.
So a quick action step here isto run a broken link check and
fix any dead links.
If you run a local clinic, whichmost people listening do, this
next step is huge and it doesn'ttake place on your website.
It's to review your Googlebusiness profile listing.
(05:35):
This is one of the mostimportant factors for ranking in
local searches.
You want to give it a once overand make sure that your
business information is accurate, that your name, address and
phone number are listed properly, and are you posting updates to
(05:56):
Google Business Profile?
If not, we've got a greatresource that'll walk you
through how to get started withthat.
What about recent reviews?
Are you encouraging people andpatients to leave reviews on
your Google Business Profilelisting?
If not, now is the time to takeaction and request more reviews
(06:18):
.
Finally, let's talk aboutwebsite design and user
experience.
Look at your website and askyourself is your navigation
simple and easy to use?
Are there too many menu items?
If so, can you simplify it?
Are the calls to action clearand easy to find?
Is it easy for somebody to knowexactly how to book an
(06:41):
appointment with you?
Or do they have to click thecontact us page to then look for
your number or fill out a formand then that form goes to
somebody that may or may notcall that person back in order
to book an appointment?
We want to make it as easy aspossible for people to take the
action steps that you want onyour website.
A cluttered website confusesvisitors and makes them leave.
(07:07):
The goal is to make it as easyas possible for potential
patients to find the informationthey need and to book an
appointment.
Quick action step here ask afriend or colleague to visit
your website and give honestfeedback on usability.
All right, let's do a quickrecap of the five steps to
(07:28):
spring clean your website.
One audit your site's websiteperformance.
Two refresh content on yourwebsite.
Three fix technical SEO issues.
Four, boost your local SEO bygiving your Google business
profile listing a once over.
And five improve websitenavigation.
(07:51):
Make it simple and userfriendly.
I challenge you to take onesmall action today, whether it's
uploading a new blog post,fixing broken links or improving
your site speed.
If you need help optimizingyour website, propel Marketing
and Design is here to help Visitour website to learn more about
our SEO-friendly website designand local SEO services.
(08:16):
Our website ispropelyourcompanycom.
From there, you can also easilybook a complimentary discovery
call and if this episode washelpful, I'd love for you to
subscribe, leave a review orshare it with fellow clinic
owners.
Thanks for tuning in.
I'll see you next time on theClinic Marketing Podcast.
Broken links, slow pages, outdated content your
website could be full of littleproblems that are driving away
website visitors.
But don't worry, a quick springcleaning can get your website
running smoothly again.
In today's episode, I'll walkyou through five easy ways to
(00:22):
refresh and optimize yourwebsite for better SEO and more
conversions.
Hey there and welcome back tothe Clinic Marketing Podcast.
I'm your host, darci Sullivanfrom Propel Marketing and Design
.
Today, we're talking aboutsomething that every website
owner, especially clinic owners,need to do regularly Give your
(00:47):
website a good old cleaning.
Now.
We all know that spring is theperfect time to declutter our
homes, but what about ourwebsites?
When was the last time you gaveyour website a little love and
attention?
If it's been a while, don'tworry.
Today I'm going to walk youthrough a simple website spring
(01:09):
cleaning checklist to improveyour SEO, user experience and
overall website performance.
This episode will be jam-packedwith actionable, quick steps
you can take right now.
So grab a cup of coffee, takesome notes and let's dive in.
The tools mentioned in thisepisode will be available, along
(01:33):
with a website spring cleaninglist and other related sources
on the episode webpage onpropelyourcompanycom.
Episode webpage onpropellyourcompanycom.
Before making changes, the firststep is to audit your website's
current performance so you knowwhat needs improvement.
(01:53):
Here are a few tools you canuse Google Search Console this
will help you spot broken links,errors and indexing issues.
Google Analytics spot brokenlinks, errors and indexing
issues.
Google Analytics this will helpyou look at what pages people
are visiting the most on yourwebsite, your traffic sources
and how people are, overall,interacting with your website.
(02:17):
Google Page Speed Insights thiswill tell you if your site is
loading too slowly, which canhurt your rankings and user
experience.
If your website takes foreverto load, users will bounce
before they even read what youoffer.
(02:37):
Quick action step Run a sitespeed test and note any pages
that need optimization.
Next, let's talk about content.
Does your homepage stillreflect your services and brand
message?
Are your service pages clearand conversion focused?
(02:59):
What about your blog?
When was the last time youupdated an old blog post?
A few things to look for areoutdated content.
A few things to look for areoutdated content.
Now is the perfect time toupdate any old blog posts or
pages that need a refresh or newinformation.
Check your headlines Are theyengaging and optimized for
(03:21):
search?
This is extremely importantwhen it comes to your blog post.
You want to make sure that yourtitles, your headlines, are
really interesting.
Have you added internal links?
Connecting related pages andposts will help keep visitors
exploring on your website longer.
It also helps Google understandhow the different pieces of
(03:45):
information on your websiterelate to each other.
Refreshing your content keepsyour website relevant and helps
boost SEO.
A quick action step for thissection is to pick two to three
old blog posts and update themwith fresh content.
We have an episode that goesthrough exactly how to update
(04:06):
old blog posts Again.
We'll include that in the shownotes on the episode webpage.
Now it's time to tackle sometechnical SEO housekeeping.
Even if your content is great,technical issues can hold from
performing its best.
Here's what you wanna check.
You wanna check your metatitles and descriptions.
(04:28):
Are they clear, compelling andkeyword optimized?
What about your images?
Are your images optimized?
Are your images properly sizedand compressed and labeled
appropriately?
And what about broken links?
You can use a free tool likeBroken Link Checker to find and
(04:50):
fix any 404 errors, meaning thatyou have links on your website
that are linking to informationthat no longer exists.
Sometimes these are links thatare on your website that are
going to different pages on yourwebsite, or it could be that
you cited a source in a blogpost and linked to that source,
(05:12):
and that source is no longer inexistence.
So a quick action step here isto run a broken link check and
fix any dead links.
If you run a local clinic, whichmost people listening do, this
next step is huge and it doesn'ttake place on your website.
It's to review your Googlebusiness profile listing.
(05:35):
This is one of the mostimportant factors for ranking in
local searches.
You want to give it a once overand make sure that your
business information is accurate, that your name, address and
phone number are listed properly, and are you posting updates to
(05:56):
Google Business Profile?
If not, we've got a greatresource that'll walk you
through how to get started withthat.
What about recent reviews?
Are you encouraging people andpatients to leave reviews on
your Google Business Profilelisting?
If not, now is the time to takeaction and request more reviews
(06:18):
.
Finally, let's talk aboutwebsite design and user
experience.
Look at your website and askyourself is your navigation
simple and easy to use?
Are there too many menu items?
If so, can you simplify it?
Are the calls to action clearand easy to find?
Is it easy for somebody to knowexactly how to book an
(06:41):
appointment with you?
Or do they have to click thecontact us page to then look for
your number or fill out a formand then that form goes to
somebody that may or may notcall that person back in order
to book an appointment?
We want to make it as easy aspossible for people to take the
action steps that you want onyour website.
A cluttered website confusesvisitors and makes them leave.
(07:07):
The goal is to make it as easyas possible for potential
patients to find the informationthey need and to book an
appointment.
Quick action step here ask afriend or colleague to visit
your website and give honestfeedback on usability.
All right, let's do a quickrecap of the five steps to
(07:28):
spring clean your website.
One audit your site's websiteperformance.
Two refresh content on yourwebsite.
Three fix technical SEO issues.
Four, boost your local SEO bygiving your Google business
profile listing a once over.
And five improve websitenavigation.
(07:51):
Make it simple and userfriendly.
I challenge you to take onesmall action today, whether it's
uploading a new blog post,fixing broken links or improving
your site speed.
If you need help optimizingyour website, propel Marketing
and Design is here to help Visitour website to learn more about
our SEO-friendly website designand local SEO services.
(08:16):
Our website ispropelyourcompanycom.
From there, you can also easilybook a complimentary discovery
call and if this episode washelpful, I'd love for you to
subscribe, leave a review orshare it with fellow clinic
owners.
Thanks for tuning in.
I'll see you next time on theClinic Marketing Podcast.
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