March 27, 2025 • 13 mins
If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results?
In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you.
We’ll give you three categories of Google Post-creation guidance:
- What not to do with your Google Posts
- Google Posts that CAN work if done correctly
- Google Posts that you simply must do to connect and engage with your users so they take action
If you’re ready to implement easy Google Post strategies and get your clinic some business, grab your notepad, and let’s get to it.
Episode webpage: https://propelyourcompany.com/google-business-profile-post-strategy/
Send in your questions. ❤ We'd love to hear from you!
⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads
Rank at the top of Google and get free website traffic.
Join me in the workshop and find out how!
https://propelyourcompany.com/learn
Let's Stay Connected:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Clinic Marketing Podcast.
I'm your host, darcy Sullivanfrom Propel Marketing and Design
.
We talk a lot about Google Maps, google Business Profile
listings and local SEO on thisshow, and today is no different.
In fact, we're gonna includelinks in the show notes to other
(00:21):
episodes about your GoogleBusiness Prof profile as it
relates to what we're talkingabout today.
Today we are diving into acritical but often misunderstood
feature of Google businessprofiles, and that is the Google
post.
Many clinic owners are missingout on the true power of Google
(00:44):
Post because they're treatingthem like social media updates.
If you have ever wondered whyyour Google Post aren't
attracting new patients orclients, it's probably because
they're not optimized for whatGoogle Posts are intended to do.
(01:04):
Or it could be because you'resimply not posting.
You're not doing Googlebusiness posts.
Well, let's dive into the rightway to do it.
First of all, I want to giveyou the key takeaway at the very
(01:29):
beginning Google posts are notsocial media posts.
I repeat Google posts are notsocial media posts.
Stick with me here.
Social media is about engagingwith people who are casually
scrolling through social mediaand are looking to be
entertained or informed, butwith Google Post, we are dealing
with an entirely differentaudience.
(01:52):
When people view your GooglePost, they're typically in a
transactional mindset.
They're searching for a serviceand they are ready to make a
decision about it, so yourGoogle post need to reflect that
intention.
A Google post should not beabout entertaining, educating or
(02:17):
showing off what happened atyour clinic's last team-building
event.
Instead, think of Google Postas little sales pitches or apps.
They are opportunities tohighlight the services, the
specials and unique offeringsthat set your clinic apart.
(02:42):
Your post should bestraightforward and convincing,
telling prospects and patientswhy they should choose you.
So let's go over some specificexamples.
I'm going to break these downinto a few different categories.
Category one examples of whatnot to do.
(03:03):
Category two is going to beexamples of posts that are okay,
they work.
And then category three isgoing to be what I really want
you to focus on, and these aregoing to be examples of what
really works to drive morebusiness.
You ready, let's go First.
(03:25):
Let's talk about some commonmistakes I see with clinic
owners make when it comes toGoogle Post.
One, using stock content.
For example, let's say you're achiropractor and you're posting
drink more water, move yourbody.
That does nothing to drive moretraffic to your website and for
(03:50):
you to get more patients orcustomers.
Again, I get it.
Sometimes it's easy to handover social media or Google
posts to an outside resource,but when you turn to some of
this basic stock content, it'sgoing to do nothing for your
business.
Another example infographics andtips.
(04:13):
Tips are great for blog postsand for social media, but on
Google posts, they don't reallyserve the right purpose.
These viewers are not lookingfor a list of tips or to look at
an infographic.
They're looking to book anappointment with someone that
offers a service similar toyours or hopefully, your service
(04:37):
.
Another example industry newsand updates Again, great for
social media.
Not really a good fit forGoogle Post.
People are not interested inindustry news or your latest
clinic's partnership.
We want to save that stuff foryour blog and for social media.
(04:59):
Another example personalmessages and holiday wishes.
Again, it's really nice to sendwell wishes to your customers,
right, like that's okay for anemail blast, it's okay for
social media.
But again, when people areviewing your Google profile in
that map section in Google Maps,they are prospective clients
(05:22):
and patients.
They're not people you'veworked with yet, so we don't
need to wish them well.
We need to showcase whatservices you offer Up.
Next, recruiting post GooglePosts is not a place for you to
list open jobs that you arehaving, that you have, that
you're trying to fulfill.
(05:42):
Keep recruiting efforts on jobboards or LinkedIn, not the
place for Google businessprofile listing.
Another one keyword stuffing.
You're not going to gain anypoints with Google by shoving in
as many keywords into a post aspossible.
(06:04):
We again want to focus onclarity and relevance.
We again want to focus onclarity and relevance, not
keywords.
Another example Blog posts.
They're okay.
Blog posts are okay, but, again, if a viewer is looking to make
a choice between you and yourcompetition, we want to make
(06:25):
sure that we're delivering themthe right content.
That is more of the transactiontype.
Okay.
So now let's talk about a coupleof ideas that are okay.
They're still not the bestwhich we'll get to.
Hey, there's still not the bestwhich we'll get to, but two
post types that I think are okayand I've seen that they do work
(06:48):
.
Again, not the best, but theydo work.
One would be event post.
Obviously, if you're hosting anevent, you want to show it and
you want to spread the wordeverywhere.
So event posts are okay foryour Google post.
Another one is how-to.
A lot of healthcareprofessionals post how-to,
whether it's videos about how todo a specific stretch or
(07:11):
something like that.
Posting instructions onrelieving a pain via stretches
or whatever is fine, but we wantto make sure that we're not
confusing them or that we're notbeing ineffective because of
the fact that we want toshowcase your service.
We don't want them to justthink, oh, I can do a stretch
(07:32):
and be okay.
So what really works when itcomes to these Google posts?
What should you be sharing onGoogle posts?
Well, in my opinion, effectiveGoogle posts fall into two
specific categories eitherselling or convincing.
(07:54):
Selling posts these arestraightforward promotional
posts that highlight yourofferings, your services.
Promotional post that highlightyour offerings, your services.
They might offer a discount ora limited time special if that
aligns with your marketinginitiatives.
For example, get a percentageoff if you book today, or if you
(08:18):
are a med spa, maybe you have afall skin care package.
Anything like that works reallywell, again, because you're
selling.
Remember, people that arebooking on Google for your
services are ready to buy.
Convince them, which brings usto the second one.
The second type of posts thatwork really well are convincing
(08:42):
posts.
These are posts that buildtrust by showcasing what you do
best.
So you can share quiettestimonials.
You can showcase awards thatyou've won.
You can spotlight your uniqueservices.
Maybe you were voted topchiropractor in a specific city
(09:05):
or you could have something thathighlights what your clients
say about your specifictreatments.
Highlighting specific servicesalso helps prospective clients
or patients recognize that youoffer exactly what they're
looking for.
If someone is searching for achiropractic adjustment for back
(09:27):
pain, seeing a Google postabout your back pain relief
services through chiropracticcare makes it easy for them to
make a decision to call.
Now.
One thing that is reallyimportant is we want to make
sure that we are also includingcalls to action buttons.
(09:47):
These are included in Googleposts, but sometimes people
don't include them.
Typically, you want to eitheruse the learn more or booking
appointment or book now button.
Those are really great ways totell people what is the next
step you want them to take.
Also, case studies awards again, they had a lot of credibility.
(10:12):
So we want to make sure thatwhat we're doing here again
we're going to kind of wrap thisup here is we are not treating
Google business profile poststhe same way we treat every
other type of social media postbecause they're not.
We want to make sure that yourGoogle post either sell with a
(10:38):
special, with an offer, with apromotion highlighting your
services, whatever or theyconvince With a testimonial.
Again, a service highlightcould also fall in that category
an award or a case study andfollowing with that, we want to
make sure that we include a callto action button so that people
(11:00):
know what action you want themto take.
So focus your Google posts onthese strategies and you'll
stand out.
By optimizing your post todirectly appeal to prospective
patients and clients in thebuying mindset, you can convert
(11:20):
more of that Google traffic intoactual appointments for your
clinic.
Thanks for tuning in.
Welcome to the Clinic Marketing Podcast.
I'm your host, darcy Sullivanfrom Propel Marketing and Design
.
We talk a lot about Google Maps, google Business Profile
listings and local SEO on thisshow, and today is no different.
In fact, we're gonna includelinks in the show notes to other
(00:21):
episodes about your GoogleBusiness Prof profile as it
relates to what we're talkingabout today.
Today we are diving into acritical but often misunderstood
feature of Google businessprofiles, and that is the Google
post.
Many clinic owners are missingout on the true power of Google
(00:44):
Post because they're treatingthem like social media updates.
If you have ever wondered whyyour Google Post aren't
attracting new patients orclients, it's probably because
they're not optimized for whatGoogle Posts are intended to do.
(01:04):
Or it could be because you'resimply not posting.
You're not doing Googlebusiness posts.
Well, let's dive into the rightway to do it.
First of all, I want to giveyou the key takeaway at the very
(01:29):
beginning Google posts are notsocial media posts.
I repeat Google posts are notsocial media posts.
Stick with me here.
Social media is about engagingwith people who are casually
scrolling through social mediaand are looking to be
entertained or informed, butwith Google Post, we are dealing
with an entirely differentaudience.
(01:52):
When people view your GooglePost, they're typically in a
transactional mindset.
They're searching for a serviceand they are ready to make a
decision about it, so yourGoogle post need to reflect that
intention.
A Google post should not beabout entertaining, educating or
(02:17):
showing off what happened atyour clinic's last team-building
event.
Instead, think of Google Postas little sales pitches or apps.
They are opportunities tohighlight the services, the
specials and unique offeringsthat set your clinic apart.
(02:42):
Your post should bestraightforward and convincing,
telling prospects and patientswhy they should choose you.
So let's go over some specificexamples.
I'm going to break these downinto a few different categories.
Category one examples of whatnot to do.
(03:03):
Category two is going to beexamples of posts that are okay,
they work.
And then category three isgoing to be what I really want
you to focus on, and these aregoing to be examples of what
really works to drive morebusiness.
You ready, let's go First.
(03:25):
Let's talk about some commonmistakes I see with clinic
owners make when it comes toGoogle Post.
One, using stock content.
For example, let's say you're achiropractor and you're posting
drink more water, move yourbody.
That does nothing to drive moretraffic to your website and for
(03:50):
you to get more patients orcustomers.
Again, I get it.
Sometimes it's easy to handover social media or Google
posts to an outside resource,but when you turn to some of
this basic stock content, it'sgoing to do nothing for your
business.
Another example infographics andtips.
(04:13):
Tips are great for blog postsand for social media, but on
Google posts, they don't reallyserve the right purpose.
These viewers are not lookingfor a list of tips or to look at
an infographic.
They're looking to book anappointment with someone that
offers a service similar toyours or hopefully, your service
(04:37):
.
Another example industry newsand updates Again, great for
social media.
Not really a good fit forGoogle Post.
People are not interested inindustry news or your latest
clinic's partnership.
We want to save that stuff foryour blog and for social media.
(04:59):
Another example personalmessages and holiday wishes.
Again, it's really nice to sendwell wishes to your customers,
right, like that's okay for anemail blast, it's okay for
social media.
But again, when people areviewing your Google profile in
that map section in Google Maps,they are prospective clients
(05:22):
and patients.
They're not people you'veworked with yet, so we don't
need to wish them well.
We need to showcase whatservices you offer Up.
Next, recruiting post GooglePosts is not a place for you to
list open jobs that you arehaving, that you have, that
you're trying to fulfill.
(05:42):
Keep recruiting efforts on jobboards or LinkedIn, not the
place for Google businessprofile listing.
Another one keyword stuffing.
You're not going to gain anypoints with Google by shoving in
as many keywords into a post aspossible.
(06:04):
We again want to focus onclarity and relevance.
We again want to focus onclarity and relevance, not
keywords.
Another example Blog posts.
They're okay.
Blog posts are okay, but, again, if a viewer is looking to make
a choice between you and yourcompetition, we want to make
(06:25):
sure that we're delivering themthe right content.
That is more of the transactiontype.
Okay.
So now let's talk about a coupleof ideas that are okay.
They're still not the bestwhich we'll get to.
Hey, there's still not the bestwhich we'll get to, but two
post types that I think are okayand I've seen that they do work
(06:48):
.
Again, not the best, but theydo work.
One would be event post.
Obviously, if you're hosting anevent, you want to show it and
you want to spread the wordeverywhere.
So event posts are okay foryour Google post.
Another one is how-to.
A lot of healthcareprofessionals post how-to,
whether it's videos about how todo a specific stretch or
(07:11):
something like that.
Posting instructions onrelieving a pain via stretches
or whatever is fine, but we wantto make sure that we're not
confusing them or that we're notbeing ineffective because of
the fact that we want toshowcase your service.
We don't want them to justthink, oh, I can do a stretch
(07:32):
and be okay.
So what really works when itcomes to these Google posts?
What should you be sharing onGoogle posts?
Well, in my opinion, effectiveGoogle posts fall into two
specific categories eitherselling or convincing.
(07:54):
Selling posts these arestraightforward promotional
posts that highlight yourofferings, your services.
Promotional post that highlightyour offerings, your services.
They might offer a discount ora limited time special if that
aligns with your marketinginitiatives.
For example, get a percentageoff if you book today, or if you
(08:18):
are a med spa, maybe you have afall skin care package.
Anything like that works reallywell, again, because you're
selling.
Remember, people that arebooking on Google for your
services are ready to buy.
Convince them, which brings usto the second one.
The second type of posts thatwork really well are convincing
(08:42):
posts.
These are posts that buildtrust by showcasing what you do
best.
So you can share quiettestimonials.
You can showcase awards thatyou've won.
You can spotlight your uniqueservices.
Maybe you were voted topchiropractor in a specific city
(09:05):
or you could have something thathighlights what your clients
say about your specifictreatments.
Highlighting specific servicesalso helps prospective clients
or patients recognize that youoffer exactly what they're
looking for.
If someone is searching for achiropractic adjustment for back
(09:27):
pain, seeing a Google postabout your back pain relief
services through chiropracticcare makes it easy for them to
make a decision to call.
Now.
One thing that is reallyimportant is we want to make
sure that we are also includingcalls to action buttons.
(09:47):
These are included in Googleposts, but sometimes people
don't include them.
Typically, you want to eitheruse the learn more or booking
appointment or book now button.
Those are really great ways totell people what is the next
step you want them to take.
Also, case studies awards again, they had a lot of credibility.
(10:12):
So we want to make sure thatwhat we're doing here again
we're going to kind of wrap thisup here is we are not treating
Google business profile poststhe same way we treat every
other type of social media postbecause they're not.
We want to make sure that yourGoogle post either sell with a
(10:38):
special, with an offer, with apromotion highlighting your
services, whatever or theyconvince With a testimonial.
Again, a service highlightcould also fall in that category
an award or a case study andfollowing with that, we want to
make sure that we include a callto action button so that people
(11:00):
know what action you want themto take.
So focus your Google posts onthese strategies and you'll
stand out.
By optimizing your post todirectly appeal to prospective
patients and clients in thebuying mindset, you can convert
(11:20):
more of that Google traffic intoactual appointments for your
clinic.
Thanks for tuning in.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.