In this week's episode of The Conference Room, host Simon Lader sits down with Nicole Zeno, an award-winning marketing expert, podcaster, and entrepreneur. Nicole shares her journey from directing music videos to founding Clever Cow Media, along with the insights she has gained over her 15-year career. The discussion delves into the critical aspects of marketing strategy, the importance of understanding your end goals, and practical advice for small businesses to transition from a reactive to a proactive state.
02:15 – Nicole's inspiring journey from video production to marketing.
06:20 – Insight into the unique challenges faced by different types of businesses.
11:10 – The importance of aligning marketing strategies with business goals.
15:00 – The transition from reactive to proactive marketing.
18:20 – How to effectively break down and manage KPIs
27:02 – Importance of defining success metrics before starting a podcast.
29:19 – Nicole shares her three key tips for successfully marketing a business.
29:45 – Emphasis on strategic planning in marketing.
31:15 – The significance of data in measuring marketing success.
32:30 – The value of having hobbies outside of business to improve skill sets and avoid burnout.
34:06 – The importance of breaking down big tasks into manageable steps.
35:26 – Her current projects and future plans for Clever Cow Media.
To learn more about Nicole Zeno please visit his Linkedin Profile
To learn more about Clever Cow Media, please visit their website
YOUR HOST - SIMON LADER
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.
Get to know more about Simon at:
Website: https://simonlader.com/
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/
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