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September 17, 2023 48 mins

The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data.

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Lex answers the following questions:

  1. Lex, we last interviewed in Mar 2023, its been 6 months, whats changed with MAP?
  2. How are you and Sam’s MAP leading/championing the establishments of standards with the IAB?
  3. How does Sam’s MAP advice brands to run successful campaigns? What metrics are you suggesting and what’s a successful campaign?
  4. The recently released IAB RM guide - what does it mean, can brands adopt it as ‘the RM guide?’What’s new in measurement techniques, reporting by MAP?
  5. You have new news - what is it and how does all of this come together to benefit advertisers?
  6. How does this address concerns of advertisers?
  7.  CPGGUYS fast forward question - what's next for Lex & MAP

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DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

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