Reza Mirza, CEO of Icelandic Glacial, joins Jennifer and Risa on the latest episode of CPG Scoop!
Reza Mirza brings over 20 years of consumer product experience as Group CEO of Icelandic Glacial, a leading super-premium natural spring water. Prior to Icelandic Glacial, Mirza was President of Activate Drinks. Mirza has also held several management positions at Nestle Waters North America and at Colgate-Palmolive in New York and with Bosch in India. Reza graduated with a degree in biochemistry from the University of Madras, India, An MBA from the International Management Institute, New Delhi, and a Masters in International Business and International Affairs from Columbia University in New York.
Our favorite takeaways from this episode with Reza:
- The brands that have FOCUS and talk to their target audience in a way they understand are the most successful.
- Understanding what about your brand resonates with the consumer will make your brand stand out.
- His predictions in the marketing space for 2024 (hint: it has to do with trends, trends, trends!)
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