Stacey Hartnett, Vice President of E-Commerce & Marketing at Chomps, joins Jennifer and Risa on the latest episode of CPG Scoop!
Stacey attended the University of Connecticut School of Business, majoring in Marketing and International Studies, & forged a path for herself in sales through an account management development track at News Corp. Here, Hartnett acquired an understanding of traditional shopper marketing tactics in a rotational program by
working with clients like Mars and Post, kickstarting her passion in the CPG space.
After 2+ years, she forecasted a shift in traditional marketing tactics and budgeting as companies slowly began to lean into the digital space. Hartnett joined Rise Interactive, a growing Chicago boutique digital agency.
After 4+ years of Rise and a desire to focus solely on CPG, Hartnett accepted a role with Chomps in 2019 as a digital media buyer. Her role quickly evolved, to Vice President of E-Commerce & Marketing, in which Hartnett oversaw all E-Commerce and ROI strategy as it relates to digital marketing. Based in the Chicago office, Hartnett’s primary areas of focus at Chomps include a data- driven approach to testing, innovation, growth planning and channel development, with a passion for building strong teams and effective cross-functional collaboration.
Our favorite takeaways from this episode with Stacey:
1. Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
2. The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
3. Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.