Stacey Hartnett, Vice President of E-Commerce & Marketing at Chomps, joins Jennifer and Risa on the latest episode of CPG Scoop!
Stacey attended the University of Connecticut School of Business, majoring in Marketing and International Studies, & forged a path for herself in sales through an account management development track at News Corp. Here, Hartnett acquired an understanding of traditional shopper marketing tactics in a rotational program by
working with clients like Mars and Post, kickstarting her passion in the CPG space.
After 2+ years, she forecasted a shift in traditional marketing tactics and budgeting as companies slowly began to lean into the digital space. Hartnett joined Rise Interactive, a growing Chicago boutique digital agency.
After 4+ years of Rise and a desire to focus solely on CPG, Hartnett accepted a role with Chomps in 2019 as a digital media buyer. Her role quickly evolved, to Vice President of E-Commerce & Marketing, in which Hartnett oversaw all E-Commerce and ROI strategy as it relates to digital marketing. Based in the Chicago office, Hartnett’s primary areas of focus at Chomps include a data- driven approach to testing, innovation, growth planning and channel development, with a passion for building strong teams and effective cross-functional collaboration.
Our favorite takeaways from this episode with Stacey:
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.