Today’s podcast features our Content Strategy for Digital Creators from WIBS 2021. Moderated by Ash Eliot, who you likely know from Women of the Bevolution and Brave Noise, our speakers Sarah Flora and Natalya Watson share with us how they got into beer and the road to being educators in that space. Nat chats transferrable skills to get into the industry, Sarah gives some tips on how to get started in homebrewing and then we dive into the content creator strategy. They discuss the importance of goals when crafting content and each breaks down how they approach content strategy for different platforms and audiences. Ash inquires about staying engaged when there is so much content out there already and the two of them discuss the benefits and inevitable pitfalls of podcasting. This is then followed up with some great Q&A from that day’s attendees. So, as always, sit back and enjoy this episode of the Craft Fermentation Podcast.
Find Sarah Flora at
Website: https://florabrewing.com/
Instagram: https://www.instagram.com/Flora_Brewing/
YouTube: https://www.youtube.com/FloraBrewing
Find Natalya Watson at
Website: https://beerwithnat.com/
Virtual Beer School: https://virtualbeerschool.com/
Instagram: https://www.instagram.com/beerwithnat/
Find Ash Eliot at
Website: https://womenofthebevolution.com/
Instagram: https://www.instagram.com/asheliot/
Additional Links
Em Sauter, Pints and Panels https://www.pintsandpanels.com/
Cicerone Certification Program cicerone.org
UK Beer Sommelier http://www.brew-school.com/courses/beer-sommelier-course/
Beer Judge Certification Program https://www.bjcp.org/
Find WCFA & Women's International Beer Summit at...
Website: wcfa.beer
Instagram: wibs_wcfa
YouTube: Women's Craft Fermentation Alliance
This podcast is brought to you by the Women's Craft Fermentation Alliance, a 501(c)(3) dedicated to enabling, empowering and encouraging women and non binary folks in all facets of the craft fermentation space. Your host for this podcast is Michele Wonder, co-founder of WIBS and the WCFA, an award winning homebrewer, BJCP Certified Beer Judge and a Certified Cicerone®
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