Nicole Mason, CEO of Ivory and Beau, shares her journey in the wedding industry and how she built a successful one-stop shop for brides. She started as a wedding planner and then expanded into floral design and bridal gowns. Nicole emphasizes the importance of being fast on your feet and solving crises quickly in the wedding industry. She also highlights the need for inclusivity and diversity in her business. Nicole discusses the challenges of balancing work and motherhood and the importance of not feeling guilty when focusing on each role. She shares her social media strategy of showing authenticity and inclusivity and her plans for the future of Ivory and Beau.
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Takeaways
- Building a successful one-stop shop for brides requires a combination of wedding planning, floral design, and bridal gowns.
- In the wedding industry, it is important to be fast on your feet and able to solve crises quickly.
- Inclusivity and diversity are crucial in creating a welcoming and comfortable environment for clients.
- Balancing work and motherhood requires letting go of guilt and seeking support when needed.
- Authenticity and inclusivity are key elements of a successful social media strategy.
- The future of Ivory and Beau includes expanding their reach, offering higher-end options, and exploring new possibilities.
Chapters
00:00 Introduction to Ivory and Beau
04:19 Nicole's Journey in the Wedding Industry
09:06 The Unique Vibe of Ivory and Beau
14:16 Embracing Inclusivity and Diversity
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