In this episode, Tara Reed shares her 20-year journey in art licensing, from stumbling into the industry to navigating market changes and building a successful business. She discusses the process of art licensing, the impact of industry changes, and the importance of flexibility and inspiration in business.
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Takeaways
- Art licensing involves licensing artwork to manufacturers for use on various products, with artists receiving royalties based on sales.
- Navigating market changes and industry shakeups requires flexibility, adaptability, and a keen awareness of customer behavior and industry trends.
- Maintaining inspiration and staying open to new ideas is crucial for long-term business success, especially in a constantly evolving industry like art licensing.
Chapters
00:00 Introduction
01:00 The Art of Licensing: A 20-Year Journey
11:21 Navigating Market Changes and Industry Shakeups
16:38 The Creation of Social Media's Impact on Strategies
25:06 Conclusion
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