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April 29, 2024 49 mins

Introduction:
In Season 2, Episode 14 of the "Customer Success Playbook" podcast, Kristi Faltorusso, Chief Customer Officer at Client Success, shares her journey of developing a c community. Her candid discussion covers the initial aspirations, the stumbling blocks encountered, and the strategic pivot towards relaunching the community.

Summary of Key Points:

  1. Initial Strategy and Challenges:
    • Faltorusso envisioned a community exclusively for Client Success customers, aiming to foster connections and provide unique content.
    • The initial setup was robust, with significant investments in technology and content, but lacked a dedicated owner for ongoing management, leading to the community's gradual decline.
  2. Lessons Learned and Pivot:
    • The key takeaway from the initial failure was the critical need for dedicated community management.
    • The relaunch focuses on more realistic engagement metrics and segmented strategies based on customer tiers, emphasizing accountability and sustained interaction.
  3. Future Plans and AI Integration:
    • Looking ahead, Client Success plans to integrate AI to enhance community engagement and content relevancy, aiming to foster a self-sustaining ecosystem where customers contribute actively.
    • Kristi discusses the 5 P's related to AI
      • Proactive - Anticipating customer needs and actions before they occur.
      • Predictive - Using data to predict outcomes and customer behaviors.
      • Productive - Enhancing productivity for customer success teams through automation and efficient processes.
      • Prescriptive - Providing specific recommendations and actions to customer success teams.
      • Personalized - Tailoring experiences and interactions to individual customer profiles and preferences.

Detailed Analysis:

  • Business Relevance:
    • Building a specialized community can significantly enhance customer loyalty and retention, especially when tailored to the needs and behaviors of specific user segments.
    • The detailed account of challenges and adjustments provides a roadmap for other businesses in the customer success industry, highlighting the importance of adaptability and precise goal-setting.
  • Strategic Insights:
    • The shift towards AI and targeted accountability suggests a move towards more personalized and proactive customer engagement strategies.
    • Businesses can draw parallels to their community engagement strategies, considering the balance between technological integration and human oversight.
  • Conclusion:
    Kristi Faltorusso’s experience underscores the complexity of building a successful customer community. The insights shared not only pave the way for Client Success's future strategies but also serve as a valuable lesson for similar businesses aiming to enhance their customer engagement through community-building.

You can find Kristi at https://www.kristifaltorusso.com/

Please Like, Comment, Share and Subscribe.

You can also find the CS Playbook Podcast:
YouTube - @CustomerSuccessPlaybookPodcast
Twitter - @CS_Playbook

You can find Kevin at:
Metzgerbusiness.com - Kevin's person web site
Kevin Metzger on Linked In.

You can find Roman at:
Roman Trebon on Linked In.

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