Discover the secrets to thriving in Latin American e-commerce as Brandon Amoroso sits down with Mateo Velayos, Klaviyo's seasoned account focusing on Latin America. From navigating cultural nuances to leveraging strategic partnerships, explore the dynamic landscape of Latin American markets and uncover invaluable insights to fuel your business growth. Don't miss out—tune in now!
Timestamps
🌎 Introduction to Latin American e-commerce market (00:00:00)
🛒 Differences between US and Latin American e-commerce markets (00:02:26)
💼 Sales perspectives and buyer behavior in Latin America (00:03:58)
🤝 Importance of relationship-building in Latin American market (00:05:27)
🔧 Existing tools and technologies in Latin American market (00:06:27)
📈 Strategies for enterprise and mid-market targeting (00:07:38)
🚀 Challenges in adopting new technologies (00:14:18)
💰 Challenges in Latin American Markets (00:18:57)
💵 Price Sensitivity and Value Proposition (00:21:04)
🤝 Focus on Partnerships (00:23:27)
⚖️ Scaling and Division of Responsibilities (00:24:52)
🌱 Ecosystem Development and Emerging Markets (00:25:31)
🗣️ Overcoming Language Barriers (00:29:13)
Mateo Velayos
LinkedIn - https://www.linkedin.com/in/mateo-velayos/
Klaviyo - https://www.klaviyo.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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