What words do you think of when you hear ‘Michelin star’? Likely, it’s words like quality, mastery, and consistency. We also want to achieve these qualities in our agencies, and thinking about applying Michelin-star standards to our businesses can completely change the game.
Jon Lenz at Br8kthru Consulting is doing just that and is here today to talk about what he’s learned through the process. This week, episode 194 of The Digital Agency Growth Podcast is about building a Michelin-star agency!
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In this episode of The Digital Agency Growth Podcast, Jon Lenz shares the importance of honing in on your agency’s principles and values and actionable steps you can take right now to make the most of your client check-ins.
Jon Lenz is the CEO of Br8kthru Consulting, a Minneapolis-based marketing and technology firm specializing in complex customer journeys, with a diverse team of data-driven marketers, talented creatives, and seasoned strategists.
In this episode, Dan and Jon discuss the following:
- How to stay top of mind with prospects and get people over the starting line to work with you.
- A cadence for client check-ins that works and doesn’t take up more time than necessary.
- Company values should not come from the top down, they should come from the whole company.
- How agencies should approach their values to be as specific as possible.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dag
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Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.
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