Ever struggled to justify the cost of digital transformation to your boss?
You're not alone! This episode of the Digital Disruption Podcast tackles the elusive ROI of digital transformation projects. Join us as we break down the key considerations for calculating ROI and navigating the short-term wins versus long-term gains. Learn how to:
Timestamps:
1:00 - Introduction and the challenge of ROI in digital transformation
3:20 - Patrick Soch defines ROI and its role in project planning and execution
5:20 - Different project types and how to assess their ROI
14:30 - The importance of agreed-upon metrics and establishing baselines
18:20 - Building risk into ROI estimates and using conservative projections
24:20 - The 1-minute pitch for digital transformation investment
27:30 - Incremental changes and their impact on ROI over time
32:20 - Net present value, payback period, and other relevant formulas
38:30 - Prioritization and short-term wins within the transformation roadmap
43:30 - Balancing long-term brand building with short-term demand capture
Key Takeaways:
Follow us:
e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc
Patrick: https://www.linkedin.com/in/psoch/
Mostafa: https://www.linkedin.com/in/mostafa-daoud/
And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here
https://e-cens.com/contact-us/
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