Feeling overwhelmed by the ever-changing digital landscape?
In this episode, digital transformation experts Patrick Soch and Mostafa Daoud break down the key areas you should focus on in 2024.
From migrating to Google Analytics 4 to leveraging first-party data and navigating the cookieless future, they provide actionable insights and best practices to keep your business ahead of the curve.
Don't miss out on these crucial strategies to ensure a strong and successful 2024!
Timestamps:
00:00 Introduction
01:33 GA4 Migration and Configuration
04:48 Integrations and Feature Rundown for GA4
07:25 Operationalizing GA4 and Utilizing Training Resources
09:33 Disappearing Historical Data and Backup Strategies
11:05 First-Party Data Strategies and Early Customer Engagement
14:55 Leveraging Zero-Party Data and Addressable Media Channels
17:54 Customer Match and Data Segmentation Techniques
21:18 Enhanced Conversions and Server-to-Server Measurement
24:11 Addressing Top-of-Funnel Media Measurement Challenges
25:21 Statistical Media Mix Modeling Strategies
28:37 SKAdNetwork Solutions for Mobile App Measurement
30:08 Google Consent Mode and the Importance of Consent Management
Key Takeaways:
- Migrating to Google Analytics 4 (GA4) and proper configuration is essential before July 2024.
- Leverage first-party and zero-party data to target audiences in a cookieless world effectively.
- Utilize tools like customer match and enhanced conversions for improved measurement.
- Implement statistical media mix modeling to assess top-of-funnel media performance.
- Explore SKAdNetwork solutions and utilize consent mode for responsible data collection.
Follow us:
e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc
Patrick: https://www.linkedin.com/in/psoch/
Mostafa: https://www.linkedin.com/in/mostafa-daoud/
And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here
https://e-cens.com/contact-us/
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