At one time, Charles Tichenor was a top 100 advertiser on Facebook. On the platform, he frequently manages 7 figure budgets per DAY! In the early days, he managed FB ads for Apple, New Balance, major automotive brands, and more. Facebook gave him test budgets ranging from $10,000 to $50,000 per day to test new features and Betas.In this episode, Charles and I dig into what’s working now, what mistakes he’s seeing, and a bit of his framework for success. Here’s a look at what we cover:
- How Facebook Advantage Plus ads give you an unfair advantage - and what you should do about it right now.
- If you want to win more customers, you have to BE your customer.
- How chasing “what’s working now” with Facebook creatives is likely to make you a second-rate advertiser - and what to do instead.
- The AI Charles was using before Chat GPT and how you should use it.
- Creative ways to use Chat GPT to speed up your marketing process.
- How TikTok is different from all the other platforms.
- How to win with TikTok organic and paid ads.
- How to land on the right creatives for your brand.
- Plus MORE!
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