A good product isn't enough. You need to have a clear and effective messaging strategy to stand out in a saturated market. And that's exactly what Anne and her team did with Jiminy's. On this 170th episode of the E-Comm Show, Andrew Maff interviews Anne Carlson, CEO and Founder of Jiminy's dog food.
Anne went from being a corporate powerhouse to becoming the "Cricket Queen" of pet food, all while juggling her passion for sustainability and pet health. From finding creative ways to lower prices and putting herself in her customers' shoes, she reveals the key strategies that helped Jiminy's become known as the "superfood of dog food" and why some people even call it "cricket crack". We promise you’ll be chirping about this episode for days...
Watch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com
If you'd like to catch up on past episodes, visit www.theecommshow.com
The E-Comm Show is a production of BlueTuskr.
Connect with us:
- Website: www.bluetuskr.com
- Social Handle: @BlueTuskr
Leave a review and subscribe wherever you get your podcasts.
Watch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com
If you'd like to catch up on past episodes, visit www.theecommshow.com
The E-Comm Show is a production of BlueTuskr.
Connect with us:
- Website: www.bluetuskr.com
- Social Handle: @BlueTuskr
Leave a review and subscribe wherever you get your podcasts.
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