August 31, 2023 • 25 mins
How essential is it to surround yourself with the right people on your entrepreneurial journey? Well, it's a question we're delving into in this powerful episode. Protecting your business journey is crucial, and the people you intentionally choose to interact with play a significant role.
Nothing worthwhile comes easy, and success definitely requires work, sacrifices, and an environment that spurs growth. Whether it's dealing with challenges or celebrating milestones, your circle influences your progress. We also talk about the importance of conducting an audit of your inner circle, ensuring it is composed of individuals who can push you towards your goals. Tune in for these invaluable insights and much more!
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Hi dogs, welcome to the EntremD podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, dr I'mna.
Hello, hello, hello.
Welcome back to another episodeof the EntremD podcast.
(00:26):
Today, we are going to have aCome to Jesus meeting.
That's what's going to behappening.
The motivation behind thisepisode is I'm a student of
entrepreneurship, as youprobably know, and I have been
watching entrepreneurs, whetherthese are people who are
starting businesses or these arepeople who are running
multi-eat figure businesses.
(00:48):
There is a trap that I seepeople fall into, and I think
it's just because they don'tknow.
They don't know, and this issomething that destroys
businesses.
If you don't understand this,it's something that will set you
up.
You will not enjoy the journeyof entrepreneurship, you will
not enjoy the progress thatyou've made, you will be
(01:11):
crippled in so many ways and,chances are, you may not make it
.
Entrepreneurship is not easy.
I'll describe it as many things.
Policy is not one of themdoable, absolutely, but not easy
.
You want to make sure, as muchas possible, that the challenges
you're facing are the normalchallenges of entrepreneurship,
as opposed to challenges thatare avoidable.
(01:34):
The challenges this concept I'mgoing to discuss create the
challenges that are createdbecause of it.
They're not mandatory.
These are challenges that are100% avoidable.
We're going to be talking aboutthe seven kinds of people to
avoid.
These people will destroy yourjourney and they will destroy
(01:58):
your business.
You might say, wow, dr Una,this is a little dramatic, but
this is the deal.
Why do I speak English?
I speak English because I grewup in a community of people who
speak English.
You cannot rise above yourenvironment.
You cannot.
When I talk about environment,I don't necessarily mean a
(02:20):
building or a location orsomething like that.
It's the people who make up theenvironment.
I want you to start thinking ofyourself in a different way.
You are somebody who's wearinga pretty white dress or white
outfit.
For the guys and the servicewho are listening, you have a
(02:40):
white outfit on.
If you have a white outfit onand you're walking among people
who are working on aconstruction site or they're
working at an oil base andthey're drilling oil, you don't
just go hug them because youhave something white on.
You're careful about yourinteractions because of the way
you're dressed.
(03:00):
As somebody who is anentrepreneur.
I want you to think aboutyourself.
Your business is this preciousthing that is going to impact so
many people.
It's going to help so manypeople.
It's going to create financialfreedom for you and it's going
to make life different for yourfamily and all of that stuff.
It is a precious thing.
You are like that person whohas a white outfit on and you're
(03:21):
careful.
You don't just sit anywhere,you don't just hug anybody.
That is the way you are when itcomes to relationships.
You choose your relationships.
You don't just let them happento you.
You play offense with this.
You play defense with it aswell.
You're not just passive.
Okay, think about yourrelationships.
(03:42):
Think of like somebody who hasa newborn.
Maybe you're listening at yourparents.
You have a newborn.
We don't just let anybody hugthe newborn.
We don't just let anybody cometo the house after there's a
newborn.
I mean, there are people whomaybe even allowed to come that
you no longer allow, because nowyou have a newborn.
You don't just take the newbornanywhere.
You do that because that is aprecious baby.
(04:03):
Well, that is the same thingwith your business.
You don't just take it anywhereand expose it to anybody.
You gotta guard it, andguarding.
It means that there are certainpeople you allow in and there
are other people that you keepout, and this is not a
sentimental thing, okay.
So, when it comes torelationships, your
(04:23):
relationships are intentional.
There are certain people youintentionally avoid and there
are certain people who youintentionally insert yourself
into their world.
I will tell you one of thethings I do when I want to adopt
something new, I find acommunity of people, or I find a
person who's been there, donethat it has 10 t-shirts and I
(04:46):
insert myself there.
Why you will become like yourenvironment.
So, instead of letting thatprinciple work against you, it
is time to let that principlestart working for you.
This is gonna be one of themost important episodes of the
OnTrendy podcast ever, becauseall the other things you're
learning and acquiring and thewins you're creating, all of
(05:08):
these things can be destroyed bythe wrong environment.
Okay, seven kinds of people andthis is what I do okay.
Number one is people who loveto blame others.
People who love to blame others.
They do not take personalresponsibility for their lives,
and so the reason why thesethings are not working is
(05:29):
because of my spouse, is becauseof my children, is because of
my coach is because of everybodyexcept me.
The starting point of radicaltransformation is radical
ownership.
There may be things that thesepeople you want to blame are
doing, but at the end of the day, at the end of the day, you can
(05:50):
make a decision that this isgoing to work.
I am going to make this work.
So how can I, in the midst ofthis circumstance, how can I,
even if I didn't get this, howcan I?
You've heard me talk about thison the podcast before, where I
signed up for a program that wasa bad fit.
There was no way it was goingto work.
(06:10):
The way the program was set up,you would have to use their
materials to do your coaching,their materials to set up your
programs, and all of that.
And I already had the HonorTram, the business school at the
time.
Right, I could have pitched afit, I could have gone and I
could have said, oh, it was afraudulent charge on my account.
I could have done all of thesethings, but one.
It was my problem, right,because I didn't do the proper.
(06:32):
I didn't do the proper vettingof what I signed up for, right,
that's one.
Number two I don't lose moneyon stuff, because this is a
decision.
I don't have to blame anybody.
And I said you know what?
I'm not going to use thisprogram in the way that is
intended, but I paid 10 grandfor this and I'm going to make
at least 10 acts on it.
That attitude is what made itpossible that in the first 30
(06:55):
days I had a 10X return oninvestment.
I did, but what was thestarting point for that radical
ownership?
I don't walk around blamingpeople.
The reason why this is notworking is because of this
person.
How does that help me?
I don't have control over thatperson.
I have control over me.
So these things rub off.
If you're around people who areblame, or as whine or as
(07:18):
complain, or as they blameeverybody, they take no
responsibility.
I am telling you it is only amatter of time You're going to
adopt that.
You wear white and you'rehugging somebody with mud on
them.
The mud is going to get on you.
So I've even gone for events,really great events, high value,
high impact, all that andsomebody will corner me and
(07:38):
they're like I was just thinkingabout this.
I think they should have donethis better.
They should have done thatbetter.
I mean, I don't like, and it'snot about feedback.
Right, there is feedback likeoh my goodness, this was amazing
, but you can add this, you canadd that.
You can add that.
That's feedback.
That's very different fromtaking something that was so
good and just coloring it bad,like even the food wasn't what I
(07:59):
thought it would be.
We're higher level clients.
They should treat us as certainplayers.
Let me tell you what I do withpeople like that Arms length,
arms length.
Like that person startedtalking to me about that stuff
and that's the last one-on-oneconversation we've had, because
I'm like that's a virus and Idon't want it.
Okay, I came here to networkwith people.
(08:21):
I came here to put myself in aposition where I can experience
possibilities that I didn't knowexisted.
I came here so I could learn.
I came here so I can walk awaywith three things that I can go
and start applying in mybusiness.
I don't have time for this.
So in my world, I avoid blamers, whiners, complainers.
I avoid them.
This is one life, this is notthe rehearsal.
(08:42):
Okay, number one, number one,okay.
And don't get me wrong, I'm notsaying we should not do
feedback.
There's a difference betweenthat and blaming and whining and
complaining and all of thatkind of stuff.
So that's number one.
Number two people who areungrateful.
And you might say but this is abusiness podcast.
Why are we talking aboutgratitude?
Because it is one of the thingsthat will set you up to be in
(09:04):
the most positive light ever.
If you meet someone who isungrateful, that is a person who
, by default, is just negative,right, because nothing is
working.
There are people who stop tosay, wow, right, and these
people have helped you, andyou're ungrateful Rather than be
grateful.
You turn around and you're likethat person did nothing for me.
(09:25):
They did this, but they didn'tdo that much, and all that stuff
.
I don't do ungrateful people.
Gratitude puts you in the rightframe of mind.
Gratitude opens all these doorsfor possibilities.
Gratitude people love gratefulpeople, and so if you are
someone who constantly showsgratitude for what people do for
you, you will open door afterdoor after door after door.
(09:47):
Nobody likes ungrateful people,and so that is not a trait I
want to pick up from anybody.
I want to be grateful for myclients.
I want to be grateful forpeople who refer people to me.
I want to be grateful to you.
You listen to the podcast.
You notice how many times Itell you how much I appreciate
it.
People who send me DMs and allof that stuff.
I'm like thank you so much forsharing your story with me.
(10:08):
They don't have to do any ofthat.
But the more grateful you are,the more positive you'll be.
The more opportunities youattract into your life, the more
grateful people you attract.
I want to be around gratefulpeople.
I don't want anybody'singratitude to rub off on me
when I know some people who areaddicted to ingratitude.
I avoid people like that.
I don't want it.
(10:29):
Number three people who areunwilling to pay the price.
Now again, I'm telling you frommy lens.
You could adapt this for whatworks for you, but I attend my
ninth birthday party a lot.
I know this is one life.
I'm trying to go somewhere.
I want to die empty, meaning Iused up all of my potentials and
(10:49):
giftings and all of that toserve my generation.
That's what I want to do.
Because that's what I want todo, I make sure that I'm
building relationships withpeople like that.
Now, somebody who is like that,one of the things you come to
terms with is the dream costswhat it costs.
I've met people who are like oh, I don't read books, I don't
(11:10):
have time for that.
Those are not people in myinner circle.
The people in my inner circleare the people that are like I
read a book a week.
They're not, because leadersare readers.
The end, that's it, it's done,that's it.
I want to be a leader.
I'm not hanging around withpeople who are not readers.
The people I hang out with arepeople who invest in that.
They literally have a budgetfor coaching, personal
(11:35):
development, all of those things, some of them as high as
100,000.
Some of them over 100,000 peryear, because we know that.
I know I am like Play-Doh.
I don't have everything I needto become all I need to be, but
I need to invest in myself toget there.
If I'm like, okay, I have thisskill set that is missing, I
(11:55):
don't go around like, oh, I suck, I don't have this.
I'm like how do I acquire thisskill set?
What do I need to do?
Where do I need to be?
Okay, who do I need to be?
Listening to, right, and I'mwilling to pay the price to
become who I need to be.
And so, for the person who isnot willing to do that, I don't
(12:16):
want to be like that person, soI avoid that person.
There is work required.
Listen, if you're going to bean entrepreneur, you're going to
be a successful entrepreneur.
There are things that arerequired.
Your evolution is required,selling is required, asking is
required, building a brand isrequired.
Understanding money is requiredGet it over my drama so you can
charge your properties required.
(12:38):
Leading a team is required.
And so if you say, well, I wantto build this, but I just want
to do it this way.
This is not Burger King.
You can't have it your way.
There are timeless principlesrequired for business to work.
And so if you are stuck andyou're like I only want to do it
this way, I only want to dothis, then we're not doing inner
circle here.
It's not happening.
It's not happening because Idon't want that to rub off on me
(13:02):
.
I don't Okay.
So, people who are not willingto pay the price you're trying
to go somewhere, you're payingthe price for it, and then your
inner circle is full of peoplewho aren't.
It's only a matter of time.
You cannot rise above yourenvironment.
Okay, number four people whocan't see their progress.
Now, this is really sad.
You would have heard me say onthe podcast that the
(13:23):
undisciplined mind is an idiot,right, because it will convince
you nothing is working.
It will make you sad, it willmake you depressed.
Everybody sees where you'regoing and they're excited for
you.
You can't see it.
Because of that, you startsabotaging, you start doing all
of those things.
A lot of that comes from notbeing able to see how far you've
come.
The undisciplined mind willnever offer up to you that
you're doing well.
(13:43):
It will always show yousomebody doing better than you
or something you should havedone or somewhere you should
have been, and all of thosekinds of things.
It amazes me and I'm not sayingthis about people, because this
is about people in general butyou'll see somebody who maybe
they started working on theirbusiness six months ago brand
new entrepreneur, and in sixmonths they've registered the
(14:05):
business, they started servingclients, they brought in $40,000
in revenue and all this stuff,and they're whining that nothing
is working.
Or you see the person who'shaving a really rough year, but
they're at $2 million and lastyear they did $1.5 million.
So in the midst of thechallenge they're moving forward
, but they're stuck on thechallenge.
(14:27):
They can't see the fact that,wow, even in the midst of this
challenge.
I'm moving forward.
I'm doing better than I didlast year, or maybe I'm even
doing the same.
But with this challenge, Ishould have done a lot worse,
but they can't see it.
So, because they can't see it,they're stuck in negativity.
They're stuck in well, I don'teven know if I should continue
doing what I'm doing becauseit's not working.
I don't have people like thatin my inner circle.
(14:49):
I need all the positivity, Ineed all the enthusiasm, I need
all the momentum I can get.
Now, don't misunderstand me.
Of course, people have dayswhen they do.
I'm talking about people whothis is their habit, this is
their lifestyle.
I don't have people like thatin my inner circle.
I can't.
I mean, it's too much energy,too much energy.
I can't.
Now, if you're having a moment,it will be an honor for me to
(15:13):
help you out of that moment.
Someone in my inner circlehaving that moment, because
that's why we're there.
We're there for the trials andthe triumphs.
But this is you every day.
We're not doing that.
You and I are not doing that.
We're not going to do thatbecause that's going to rub off
on me and I can't have that.
I'm trying to move forward.
I'm trying to fulfill thisdestiny.
I'm trying to fulfill mycalling.
(15:34):
I'm not doing that.
Okay, so that's number four.
They don't see the progress.
They don't see anything.
All they see is what isn'tworking and what should be.
No, not at all.
I need people to be in themidst of the challenge and they
can see, in the midst of whatpeople will call a problem, and
then can see we're still movingforward, we're still advanced,
we're still going to get thisdone.
This is still going to happen.
That's what I need, like, oh mygoodness, look at how far we've
(15:57):
come, not to sit down andsettle there, but to go, like to
acknowledge it and say, wow, ifwe could do all of this, I
wonder what we can do next.
Right, see how the energy ofthat is just different.
Okay, number five People whoare addicted to confusion.
Okay, people who are addictedto confusion, which means they
just love being in indecision.
(16:17):
Every time you see them,they're still, they're still.
Well, I don't, I don't knowwhat name to call, to call my
company.
I don't know if, of these fivepeople, if this is the person
that I should hire.
I don't know what my nextcritical hire is.
I don't know which building Ishould buy, I don't know.
And it's the same thing overand over and over.
(16:38):
And they've researched for sixmonths and they're still there
in the same spot.
And every time they talk aboutthe same thing over and over and
over and over.
It is an addiction to confusion, and one of the things that
successful businesses love isspeed.
Now, that doesn't mean we justgo around making decisions
(16:58):
without doing the research.
But you do enough research tomake an educated decision.
You're not going to know.
I mean, think about it.
You're listening and you'remarried right.
You made your best decision,like.
You did your research, youanalyzed it and you made your
best decision.
Did you know?
Are you like?
I'm definite this.
I mean like no, but you makeyour decision.
(17:21):
Then you make the decisionright, right.
And so when you have to make adecision, what is the
information I need for thisdecision?
Go after the information.
Once you get the information,make your best decision and move
on.
And if it's a mistake, like you, either win or you learn.
But if you have this personevery time, they're just going
(17:42):
in circles.
I don't know if I should dothis.
I'm like I'm going to figureout this and I talk to this
person and I read this book andI did this podcast and they've
been doing that for three months.
My goodness, tiring, and it's ahabit.
It's such a bad habit.
It's an addiction, an addictionto confusion.
Right, you want your worldfilled with people who are
decisive.
You see them taking the risk,you see them doing that.
(18:04):
That's the habit you want.
Okay, number six people who arenot committed to their results.
They're not committed to theirresults, so they set the goal
but they're not doing what thegoal requires.
You set a goal.
They require a number of things.
It will require you to evolveto become the kind of person who
pulls that off.
(18:24):
It will require you to take theaction required to pull that
off.
It will require that Atbaseline, it will require those
two things.
And so when people talk abouttheir goals and talk about their
commitment, it's not about whatthey say.
It's about the price they'repaying to become the version of
themselves that can accomplishthat.
It's uncomfortable if they aremessy, if they are, that they're
(18:45):
taking to pull it off.
The ability to weather stormsand continue going, the ability
to weather difficulty andcontinue going.
That's the proof of commitment,and if it's not there, you're
not in my inner circle becauseI'm not playing.
This is one life, this is notthe rehearsal.
Entrepreneurship is serious.
(19:06):
This is not a hobby.
I'm trying to disrupt the wholeindustry.
I'm trying to serve mycommunity.
I'm trying to solve bigproblems and so if you're not
committed, I mean we can stillbe friends and we can do all of
that stuff.
But inner circle, no, no, no,most of my time with you, no, I
(19:27):
don't want that to rub off on me.
I don't want to treat my lifelike a hobby.
I don't want to treat my lifelike it doesn't matter.
I don't want to treat what Ithink my life's assignment is
like it doesn't matter becauseit does.
Okay.
Number seven people who don'tunderstand the long game.
Oh, I tried that for a month.
It didn't work.
(19:47):
No, ma'am, no sir, no, sir.
There is nothing great thathappens that way.
Oh, I did the one post onsocial media.
This didn't happen.
Oh, I hired the person.
It wasn't the, it was the wrongperson.
So I had to de-hire them and soso, yeah, that's not working.
I'm not going to go there again.
No, we're here until that is mytimeline, until that's it.
(20:11):
It's not about 30 days, it'snot about 60 days Now.
We're going to try toaccomplish things in shorter
times.
Of course we are, but if Idon't hit it, is that going to
make me stop?
No, there's so many goals I setthat don't happen in the
timeline that I would like, andI'm like huh, I guess we'll go
for the next round Playing thelong game.
(20:31):
We're playing until the pointof the game is to keep playing
the game, like with realcuriosity, like if I chase this
down, if I play my part, if I domy part, what kind of impact
could I have in the world?
What kind of business could Ibe?
What kind of inspiration couldI be in my, my generation?
(20:52):
How many people could I help?
What kind of freedom could Icreate from?
What kind of legacy can Icreate from my family?
What kind of stepping stonewill I be for my children?
I'm not here to play.
So not accomplishing somethingin 30 days, 60 days, 90 days a
year, that's not going to stopme, and in my inner circle I
fill it with people just likethat.
(21:14):
And so I took the time toexplain all of this and tell you
the why behind it, because Ineed you to understand.
Your business is precious.
Your goals are precious.
Your vision is precious.
Your purpose, your calling yourdestiny, whatever you want to
call it.
It is precious and you cannotjust keep exposing it to people
(21:37):
who are going to corrupt it, whoare going to get you to quit,
who are going to make your putyou in a position where your
vision is never going to becomea reality.
You cannot let yourrelationships happen to you.
You choose, you intentionallyavoid and you intentionally
insert yourself into certaincircles.
(21:57):
Okay, so we're talking innercircle now.
So when I see people whodisplay this, it doesn't mean I
don't talk to them.
It doesn't mean I'm not nice tothem.
It doesn't mean I don't servethem.
It doesn't mean any of that.
But you see, I'm not spendingmost of my time with you.
I am not sharing my deepestvision with you.
I'm not talking to you about mygoals at all.
We're not talking about that.
(22:17):
It's not happening.
I have a curated inner circle.
I have curated communitieswhere I'm like these are the
people who are the opposite ofthis.
Those are the people in thatBefore here you're a part of a
community, say, you're even partof the Entry MD Business School
.
You start curating when youstart identifying these things.
(22:37):
Don't buy into them.
They're bad habits.
You see what I'm saying?
They're bad habits, and so thisis something I do, and I think
it's one of the things that'sreally, really helped me to
continue to stay in momentum andcontinue to grow.
Every single year, I'm very,very, very, very careful about
the people I bring super closeto me.
(22:59):
Because of this, because ofthis, I'm very careful.
I listen for the traits andstuff like that.
I'm like okay, I don't want tospend most of my time.
You are going to encounterthese seven people.
In fact, there are times whereyou are these seven people, and
so it's not about elimination.
It's about reducing theproximity of said people to you
(23:22):
and the amount of times you'reexposed to it.
So this is one of these where Iwould really like to have a
conversation around this.
So send me a DM, send me a PM.
You can look in the show notes.
You see all my social mediaprofiles there and let me know
how this stuck out to you.
And it's not about.
It's about you thinking likeauditing your inner circle and
saying which of these people doI have in here?
Who is somebody I shouldintentionally put in there.
(23:43):
You're here and you're anentrepreneur and you want to
thrive as a physicianentrepreneur.
I mean, the EntremD BusinessSchool is a perfect circle like
that you can forcefully insertyourself into because you're
like I want to become like that.
I want to become like that, Iwant this to be my default.
Okay, all right.
So this is what I got.
Send me a DM.
Let me know how I helped you.
Share this with anotherentrepreneur, because it will
save entrepreneurs, and I'll seeyou on the next episode of the
(24:06):
EntremD Podcast.
Hey, if you love listening tothe EntremD Podcast, I want to
invite you to join EntremDOnDemand.
It is my signature subscriptionprogram that gives you access
to a library of business coursesdesigned to help you do one
thing as a physicianentrepreneur, and that is to
thrive.
Just head out to EntremDcomforward slash on demand and I
(24:31):
love to have you join us.
See you on the inside.
Hi dogs, welcome to the EntremD podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, dr I'mna.
Hello, hello, hello.
Welcome back to another episodeof the EntremD podcast.
(00:26):
Today, we are going to have aCome to Jesus meeting.
That's what's going to behappening.
The motivation behind thisepisode is I'm a student of
entrepreneurship, as youprobably know, and I have been
watching entrepreneurs, whetherthese are people who are
starting businesses or these arepeople who are running
multi-eat figure businesses.
(00:48):
There is a trap that I seepeople fall into, and I think
it's just because they don'tknow.
They don't know, and this issomething that destroys
businesses.
If you don't understand this,it's something that will set you
up.
You will not enjoy the journeyof entrepreneurship, you will
not enjoy the progress thatyou've made, you will be
(01:11):
crippled in so many ways and,chances are, you may not make it
.
Entrepreneurship is not easy.
I'll describe it as many things.
Policy is not one of themdoable, absolutely, but not easy
.
You want to make sure, as muchas possible, that the challenges
you're facing are the normalchallenges of entrepreneurship,
as opposed to challenges thatare avoidable.
(01:34):
The challenges this concept I'mgoing to discuss create the
challenges that are createdbecause of it.
They're not mandatory.
These are challenges that are100% avoidable.
We're going to be talking aboutthe seven kinds of people to
avoid.
These people will destroy yourjourney and they will destroy
(01:58):
your business.
You might say, wow, dr Una,this is a little dramatic, but
this is the deal.
Why do I speak English?
I speak English because I grewup in a community of people who
speak English.
You cannot rise above yourenvironment.
You cannot.
When I talk about environment,I don't necessarily mean a
(02:20):
building or a location orsomething like that.
It's the people who make up theenvironment.
I want you to start thinking ofyourself in a different way.
You are somebody who's wearinga pretty white dress or white
outfit.
For the guys and the servicewho are listening, you have a
(02:40):
white outfit on.
If you have a white outfit onand you're walking among people
who are working on aconstruction site or they're
working at an oil base andthey're drilling oil, you don't
just go hug them because youhave something white on.
You're careful about yourinteractions because of the way
you're dressed.
(03:00):
As somebody who is anentrepreneur.
I want you to think aboutyourself.
Your business is this preciousthing that is going to impact so
many people.
It's going to help so manypeople.
It's going to create financialfreedom for you and it's going
to make life different for yourfamily and all of that stuff.
It is a precious thing.
You are like that person whohas a white outfit on and you're
(03:21):
careful.
You don't just sit anywhere,you don't just hug anybody.
That is the way you are when itcomes to relationships.
You choose your relationships.
You don't just let them happento you.
You play offense with this.
You play defense with it aswell.
You're not just passive.
Okay, think about yourrelationships.
(03:42):
Think of like somebody who hasa newborn.
Maybe you're listening at yourparents.
You have a newborn.
We don't just let anybody hugthe newborn.
We don't just let anybody cometo the house after there's a
newborn.
I mean, there are people whomaybe even allowed to come that
you no longer allow, because nowyou have a newborn.
You don't just take the newbornanywhere.
You do that because that is aprecious baby.
(04:03):
Well, that is the same thingwith your business.
You don't just take it anywhereand expose it to anybody.
You gotta guard it, andguarding.
It means that there are certainpeople you allow in and there
are other people that you keepout, and this is not a
sentimental thing, okay.
So, when it comes torelationships, your
(04:23):
relationships are intentional.
There are certain people youintentionally avoid and there
are certain people who youintentionally insert yourself
into their world.
I will tell you one of thethings I do when I want to adopt
something new, I find acommunity of people, or I find a
person who's been there, donethat it has 10 t-shirts and I
(04:46):
insert myself there.
Why you will become like yourenvironment.
So, instead of letting thatprinciple work against you, it
is time to let that principlestart working for you.
This is gonna be one of themost important episodes of the
OnTrendy podcast ever, becauseall the other things you're
learning and acquiring and thewins you're creating, all of
(05:08):
these things can be destroyed bythe wrong environment.
Okay, seven kinds of people andthis is what I do okay.
Number one is people who loveto blame others.
People who love to blame others.
They do not take personalresponsibility for their lives,
and so the reason why thesethings are not working is
(05:29):
because of my spouse, is becauseof my children, is because of
my coach is because of everybodyexcept me.
The starting point of radicaltransformation is radical
ownership.
There may be things that thesepeople you want to blame are
doing, but at the end of the day, at the end of the day, you can
(05:50):
make a decision that this isgoing to work.
I am going to make this work.
So how can I, in the midst ofthis circumstance, how can I,
even if I didn't get this, howcan I?
You've heard me talk about thison the podcast before, where I
signed up for a program that wasa bad fit.
There was no way it was goingto work.
(06:10):
The way the program was set up,you would have to use their
materials to do your coaching,their materials to set up your
programs, and all of that.
And I already had the HonorTram, the business school at the
time.
Right, I could have pitched afit, I could have gone and I
could have said, oh, it was afraudulent charge on my account.
I could have done all of thesethings, but one.
It was my problem, right,because I didn't do the proper.
(06:32):
I didn't do the proper vettingof what I signed up for, right,
that's one.
Number two I don't lose moneyon stuff, because this is a
decision.
I don't have to blame anybody.
And I said you know what?
I'm not going to use thisprogram in the way that is
intended, but I paid 10 grandfor this and I'm going to make
at least 10 acts on it.
That attitude is what made itpossible that in the first 30
(06:55):
days I had a 10X return oninvestment.
I did, but what was thestarting point for that radical
ownership?
I don't walk around blamingpeople.
The reason why this is notworking is because of this
person.
How does that help me?
I don't have control over thatperson.
I have control over me.
So these things rub off.
If you're around people who areblame, or as whine or as
(07:18):
complain, or as they blameeverybody, they take no
responsibility.
I am telling you it is only amatter of time You're going to
adopt that.
You wear white and you'rehugging somebody with mud on
them.
The mud is going to get on you.
So I've even gone for events,really great events, high value,
high impact, all that andsomebody will corner me and
(07:38):
they're like I was just thinkingabout this.
I think they should have donethis better.
They should have done thatbetter.
I mean, I don't like, and it'snot about feedback.
Right, there is feedback likeoh my goodness, this was amazing
, but you can add this, you canadd that.
You can add that.
That's feedback.
That's very different fromtaking something that was so
good and just coloring it bad,like even the food wasn't what I
(07:59):
thought it would be.
We're higher level clients.
They should treat us as certainplayers.
Let me tell you what I do withpeople like that Arms length,
arms length.
Like that person startedtalking to me about that stuff
and that's the last one-on-oneconversation we've had, because
I'm like that's a virus and Idon't want it.
Okay, I came here to networkwith people.
(08:21):
I came here to put myself in aposition where I can experience
possibilities that I didn't knowexisted.
I came here so I could learn.
I came here so I can walk awaywith three things that I can go
and start applying in mybusiness.
I don't have time for this.
So in my world, I avoid blamers, whiners, complainers.
I avoid them.
This is one life, this is notthe rehearsal.
(08:42):
Okay, number one, number one,okay.
And don't get me wrong, I'm notsaying we should not do
feedback.
There's a difference betweenthat and blaming and whining and
complaining and all of thatkind of stuff.
So that's number one.
Number two people who areungrateful.
And you might say but this is abusiness podcast.
Why are we talking aboutgratitude?
Because it is one of the thingsthat will set you up to be in
(09:04):
the most positive light ever.
If you meet someone who isungrateful, that is a person who
, by default, is just negative,right, because nothing is
working.
There are people who stop tosay, wow, right, and these
people have helped you, andyou're ungrateful Rather than be
grateful.
You turn around and you're likethat person did nothing for me.
(09:25):
They did this, but they didn'tdo that much, and all that stuff
.
I don't do ungrateful people.
Gratitude puts you in the rightframe of mind.
Gratitude opens all these doorsfor possibilities.
Gratitude people love gratefulpeople, and so if you are
someone who constantly showsgratitude for what people do for
you, you will open door afterdoor after door after door.
(09:47):
Nobody likes ungrateful people,and so that is not a trait I
want to pick up from anybody.
I want to be grateful for myclients.
I want to be grateful forpeople who refer people to me.
I want to be grateful to you.
You listen to the podcast.
You notice how many times Itell you how much I appreciate
it.
People who send me DMs and allof that stuff.
I'm like thank you so much forsharing your story with me.
(10:08):
They don't have to do any ofthat.
But the more grateful you are,the more positive you'll be.
The more opportunities youattract into your life, the more
grateful people you attract.
I want to be around gratefulpeople.
I don't want anybody'singratitude to rub off on me
when I know some people who areaddicted to ingratitude.
I avoid people like that.
I don't want it.
(10:29):
Number three people who areunwilling to pay the price.
Now again, I'm telling you frommy lens.
You could adapt this for whatworks for you, but I attend my
ninth birthday party a lot.
I know this is one life.
I'm trying to go somewhere.
I want to die empty, meaning Iused up all of my potentials and
(10:49):
giftings and all of that toserve my generation.
That's what I want to do.
Because that's what I want todo, I make sure that I'm
building relationships withpeople like that.
Now, somebody who is like that,one of the things you come to
terms with is the dream costswhat it costs.
I've met people who are like oh, I don't read books, I don't
(11:10):
have time for that.
Those are not people in myinner circle.
The people in my inner circleare the people that are like I
read a book a week.
They're not, because leadersare readers.
The end, that's it, it's done,that's it.
I want to be a leader.
I'm not hanging around withpeople who are not readers.
The people I hang out with arepeople who invest in that.
They literally have a budgetfor coaching, personal
(11:35):
development, all of those things, some of them as high as
100,000.
Some of them over 100,000 peryear, because we know that.
I know I am like Play-Doh.
I don't have everything I needto become all I need to be, but
I need to invest in myself toget there.
If I'm like, okay, I have thisskill set that is missing, I
(11:55):
don't go around like, oh, I suck, I don't have this.
I'm like how do I acquire thisskill set?
What do I need to do?
Where do I need to be?
Okay, who do I need to be?
Listening to, right, and I'mwilling to pay the price to
become who I need to be.
And so, for the person who isnot willing to do that, I don't
(12:16):
want to be like that person, soI avoid that person.
There is work required.
Listen, if you're going to bean entrepreneur, you're going to
be a successful entrepreneur.
There are things that arerequired.
Your evolution is required,selling is required, asking is
required, building a brand isrequired.
Understanding money is requiredGet it over my drama so you can
charge your properties required.
(12:38):
Leading a team is required.
And so if you say, well, I wantto build this, but I just want
to do it this way.
This is not Burger King.
You can't have it your way.
There are timeless principlesrequired for business to work.
And so if you are stuck andyou're like I only want to do it
this way, I only want to dothis, then we're not doing inner
circle here.
It's not happening.
It's not happening because Idon't want that to rub off on me
(13:02):
.
I don't Okay.
So, people who are not willingto pay the price you're trying
to go somewhere, you're payingthe price for it, and then your
inner circle is full of peoplewho aren't.
It's only a matter of time.
You cannot rise above yourenvironment.
Okay, number four people whocan't see their progress.
Now, this is really sad.
You would have heard me say onthe podcast that the
(13:23):
undisciplined mind is an idiot,right, because it will convince
you nothing is working.
It will make you sad, it willmake you depressed.
Everybody sees where you'regoing and they're excited for
you.
You can't see it.
Because of that, you startsabotaging, you start doing all
of those things.
A lot of that comes from notbeing able to see how far you've
come.
The undisciplined mind willnever offer up to you that
you're doing well.
(13:43):
It will always show yousomebody doing better than you
or something you should havedone or somewhere you should
have been, and all of thosekinds of things.
It amazes me and I'm not sayingthis about people, because this
is about people in general butyou'll see somebody who maybe
they started working on theirbusiness six months ago brand
new entrepreneur, and in sixmonths they've registered the
(14:05):
business, they started servingclients, they brought in $40,000
in revenue and all this stuff,and they're whining that nothing
is working.
Or you see the person who'shaving a really rough year, but
they're at $2 million and lastyear they did $1.5 million.
So in the midst of thechallenge they're moving forward
, but they're stuck on thechallenge.
(14:27):
They can't see the fact that,wow, even in the midst of this
challenge.
I'm moving forward.
I'm doing better than I didlast year, or maybe I'm even
doing the same.
But with this challenge, Ishould have done a lot worse,
but they can't see it.
So, because they can't see it,they're stuck in negativity.
They're stuck in well, I don'teven know if I should continue
doing what I'm doing becauseit's not working.
I don't have people like thatin my inner circle.
(14:49):
I need all the positivity, Ineed all the enthusiasm, I need
all the momentum I can get.
Now, don't misunderstand me.
Of course, people have dayswhen they do.
I'm talking about people whothis is their habit, this is
their lifestyle.
I don't have people like thatin my inner circle.
I can't.
I mean, it's too much energy,too much energy.
I can't.
Now, if you're having a moment,it will be an honor for me to
(15:13):
help you out of that moment.
Someone in my inner circlehaving that moment, because
that's why we're there.
We're there for the trials andthe triumphs.
But this is you every day.
We're not doing that.
You and I are not doing that.
We're not going to do thatbecause that's going to rub off
on me and I can't have that.
I'm trying to move forward.
I'm trying to fulfill thisdestiny.
I'm trying to fulfill mycalling.
(15:34):
I'm not doing that.
Okay, so that's number four.
They don't see the progress.
They don't see anything.
All they see is what isn'tworking and what should be.
No, not at all.
I need people to be in themidst of the challenge and they
can see, in the midst of whatpeople will call a problem, and
then can see we're still movingforward, we're still advanced,
we're still going to get thisdone.
This is still going to happen.
That's what I need, like, oh mygoodness, look at how far we've
(15:57):
come, not to sit down andsettle there, but to go, like to
acknowledge it and say, wow, ifwe could do all of this, I
wonder what we can do next.
Right, see how the energy ofthat is just different.
Okay, number five People whoare addicted to confusion.
Okay, people who are addictedto confusion, which means they
just love being in indecision.
(16:17):
Every time you see them,they're still, they're still.
Well, I don't, I don't knowwhat name to call, to call my
company.
I don't know if, of these fivepeople, if this is the person
that I should hire.
I don't know what my nextcritical hire is.
I don't know which building Ishould buy, I don't know.
And it's the same thing overand over and over.
(16:38):
And they've researched for sixmonths and they're still there
in the same spot.
And every time they talk aboutthe same thing over and over and
over and over.
It is an addiction to confusion, and one of the things that
successful businesses love isspeed.
Now, that doesn't mean we justgo around making decisions
(16:58):
without doing the research.
But you do enough research tomake an educated decision.
You're not going to know.
I mean, think about it.
You're listening and you'remarried right.
You made your best decision,like.
You did your research, youanalyzed it and you made your
best decision.
Did you know?
Are you like?
I'm definite this.
I mean like no, but you makeyour decision.
(17:21):
Then you make the decisionright, right.
And so when you have to make adecision, what is the
information I need for thisdecision?
Go after the information.
Once you get the information,make your best decision and move
on.
And if it's a mistake, like you, either win or you learn.
But if you have this personevery time, they're just going
(17:42):
in circles.
I don't know if I should dothis.
I'm like I'm going to figureout this and I talk to this
person and I read this book andI did this podcast and they've
been doing that for three months.
My goodness, tiring, and it's ahabit.
It's such a bad habit.
It's an addiction, an addictionto confusion.
Right, you want your worldfilled with people who are
decisive.
You see them taking the risk,you see them doing that.
(18:04):
That's the habit you want.
Okay, number six people who arenot committed to their results.
They're not committed to theirresults, so they set the goal
but they're not doing what thegoal requires.
You set a goal.
They require a number of things.
It will require you to evolveto become the kind of person who
pulls that off.
(18:24):
It will require you to take theaction required to pull that
off.
It will require that Atbaseline, it will require those
two things.
And so when people talk abouttheir goals and talk about their
commitment, it's not about whatthey say.
It's about the price they'repaying to become the version of
themselves that can accomplishthat.
It's uncomfortable if they aremessy, if they are, that they're
(18:45):
taking to pull it off.
The ability to weather stormsand continue going, the ability
to weather difficulty andcontinue going.
That's the proof of commitment,and if it's not there, you're
not in my inner circle becauseI'm not playing.
This is one life, this is notthe rehearsal.
Entrepreneurship is serious.
(19:06):
This is not a hobby.
I'm trying to disrupt the wholeindustry.
I'm trying to serve mycommunity.
I'm trying to solve bigproblems and so if you're not
committed, I mean we can stillbe friends and we can do all of
that stuff.
But inner circle, no, no, no,most of my time with you, no, I
(19:27):
don't want that to rub off on me.
I don't want to treat my lifelike a hobby.
I don't want to treat my lifelike it doesn't matter.
I don't want to treat what Ithink my life's assignment is
like it doesn't matter becauseit does.
Okay.
Number seven people who don'tunderstand the long game.
Oh, I tried that for a month.
It didn't work.
(19:47):
No, ma'am, no sir, no, sir.
There is nothing great thathappens that way.
Oh, I did the one post onsocial media.
This didn't happen.
Oh, I hired the person.
It wasn't the, it was the wrongperson.
So I had to de-hire them and soso, yeah, that's not working.
I'm not going to go there again.
No, we're here until that is mytimeline, until that's it.
(20:11):
It's not about 30 days, it'snot about 60 days Now.
We're going to try toaccomplish things in shorter
times.
Of course we are, but if Idon't hit it, is that going to
make me stop?
No, there's so many goals I setthat don't happen in the
timeline that I would like, andI'm like huh, I guess we'll go
for the next round Playing thelong game.
(20:31):
We're playing until the pointof the game is to keep playing
the game, like with realcuriosity, like if I chase this
down, if I play my part, if I domy part, what kind of impact
could I have in the world?
What kind of business could Ibe?
What kind of inspiration couldI be in my, my generation?
(20:52):
How many people could I help?
What kind of freedom could Icreate from?
What kind of legacy can Icreate from my family?
What kind of stepping stonewill I be for my children?
I'm not here to play.
So not accomplishing somethingin 30 days, 60 days, 90 days a
year, that's not going to stopme, and in my inner circle I
fill it with people just likethat.
(21:14):
And so I took the time toexplain all of this and tell you
the why behind it, because Ineed you to understand.
Your business is precious.
Your goals are precious.
Your vision is precious.
Your purpose, your calling yourdestiny, whatever you want to
call it.
It is precious and you cannotjust keep exposing it to people
(21:37):
who are going to corrupt it, whoare going to get you to quit,
who are going to make your putyou in a position where your
vision is never going to becomea reality.
You cannot let yourrelationships happen to you.
You choose, you intentionallyavoid and you intentionally
insert yourself into certaincircles.
(21:57):
Okay, so we're talking innercircle now.
So when I see people whodisplay this, it doesn't mean I
don't talk to them.
It doesn't mean I'm not nice tothem.
It doesn't mean I don't servethem.
It doesn't mean any of that.
But you see, I'm not spendingmost of my time with you.
I am not sharing my deepestvision with you.
I'm not talking to you about mygoals at all.
We're not talking about that.
(22:17):
It's not happening.
I have a curated inner circle.
I have curated communitieswhere I'm like these are the
people who are the opposite ofthis.
Those are the people in thatBefore here you're a part of a
community, say, you're even partof the Entry MD Business School
.
You start curating when youstart identifying these things.
(22:37):
Don't buy into them.
They're bad habits.
You see what I'm saying?
They're bad habits, and so thisis something I do, and I think
it's one of the things that'sreally, really helped me to
continue to stay in momentum andcontinue to grow.
Every single year, I'm very,very, very, very careful about
the people I bring super closeto me.
(22:59):
Because of this, because ofthis, I'm very careful.
I listen for the traits andstuff like that.
I'm like okay, I don't want tospend most of my time.
You are going to encounterthese seven people.
In fact, there are times whereyou are these seven people, and
so it's not about elimination.
It's about reducing theproximity of said people to you
(23:22):
and the amount of times you'reexposed to it.
So this is one of these where Iwould really like to have a
conversation around this.
So send me a DM, send me a PM.
You can look in the show notes.
You see all my social mediaprofiles there and let me know
how this stuck out to you.
And it's not about.
It's about you thinking likeauditing your inner circle and
saying which of these people doI have in here?
Who is somebody I shouldintentionally put in there.
(23:43):
You're here and you're anentrepreneur and you want to
thrive as a physicianentrepreneur.
I mean, the EntremD BusinessSchool is a perfect circle like
that you can forcefully insertyourself into because you're
like I want to become like that.
I want to become like that, Iwant this to be my default.
Okay, all right.
So this is what I got.
Send me a DM.
Let me know how I helped you.
Share this with anotherentrepreneur, because it will
save entrepreneurs, and I'll seeyou on the next episode of the
(24:06):
EntremD Podcast.
Hey, if you love listening tothe EntremD Podcast, I want to
invite you to join EntremDOnDemand.
It is my signature subscriptionprogram that gives you access
to a library of business coursesdesigned to help you do one
thing as a physicianentrepreneur, and that is to
thrive.
Just head out to EntremDcomforward slash on demand and I
(24:31):
love to have you join us.
See you on the inside.
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