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August 10, 2023 • 19 mins

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Ever thought about just how much people's perceptions can influence your business success? Well, I can tell you from personal experience, it's absolutely crucial. During this episode, I share a rather amusing anecdote of being mistaken for a cleaning lady in a hotel hallway, and how it sparked a powerful lesson in the importance of not judging a book by its cover. This hilarious mix-up led me to rethink how I perceive my clients, colleagues, and mentors, and how vital an open mind and respect can be in business.

We talk about the immense power - yes, power! - that lies in embracing curiosity and treating people with respect, regardless of where they stand in their business journey. I delve into a case where a single post from a colleague turned into paid speaking gigs, guest coaching opportunities, and new clients, leading to hundreds of thousands of dollars. We discuss how fostering a genuine interest in people and appreciating their unique value and potential, can positively impact your business. So join me as we uncover the hidden treasures within the people around us and unlock the success that lies within.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Hi docs, welcome to the Entremd podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, dr Ibnah.
Well, hello, friend.
Welcome back to another episodeof the Entremd podcast.

(00:25):
I hope you are ready because weare about to have a complete
blast.
I just got back from Dallas.
I was there with my mom and myfour kids.
We were there for about fivedays and we had a really, really
great time.
We were at the Omni.
They did breakfast for thegroup that we were with.
So one of the mornings I wasdown with my family and the

(00:48):
convention center where we weremeeting was pretty cold and my
eight year old like all goodeight year olds had forgotten
her jacket and she was trying toconvince me that she was really
warm and stuff like that anddidn't need a jacket.
But I have done this four timesso I know better.
And so I grabbed their roomcard and went back up to their

(01:09):
room to go get her jacket.
And as I got out of theelevator and started walking
down the hall, I walked pastthis guy probably like six, four
or so and he was like, hey,excuse me, miss, and I was the
only one in the hallway, so Iturned back and he's like, where
can I find extra towels?

(01:31):
And so it took me a second.
But I was like, oh, he thinkshe's thinking some part of the
cleaning crew and stuff likethat.
And I was like, well, I lookedat him and I smiled and shrugged
my shoulders and I was likethere's no way I would know,
right, so that's what I said andI kind of walked away and as I
went off, I thought about it andthis is literally where my mind

(01:54):
went, and this is a businessconversation.
So I was kind of lean into this, right, I was like so when I
walked by, what he saw wascleanly, but the fact is that I
am this person who could be andnow this is me playing in my

(02:19):
mind, playing this scenario,like playing that he's an
entrepreneur, for instance, thatI could be one of the best
things that ever happened to himif he knew who.
I was Right.
And so the person walking byhim is not a cleaning lady.
The person walking by him issomebody who is a serial

(02:41):
entrepreneur, is someone whoowns multiple businesses in
different stages seven figure,multiple, seven figure, multiple
, six, figure, all kinds ofstuff.
Is somebody who can rock stages.
Is somebody who is a podcasterwhose podcast has over half a
million downloads?
Is somebody who's written abestselling book to bestselling

(03:03):
books?
Is somebody who has trainedmultiple people on how to build
very successful six, seven,multiple, seven figure
businesses?
Is someone who is an investorand to think that all of that
was deceptive was housed insomething, a body.

(03:24):
Right that when you saw, allyou could think of was clean
lady.
Right, I had my jeans andt-shirt, which is my default
dress mode, and I was like whata loss, right, like.
So, for instance, if he had abusiness that was doing six
figures, I could sit with him in30 minutes and show him how to

(03:46):
take it to seven figures and notbreak a sweat.
That's my superpower, rightLike I can show him how to do
that.
I can show him the obstacleshe'll face and prepare them.
Prepare him ahead of time sothat he'll be able to crush it.
And all he could see was cleanlady.
That's all he could see.
And it took me back to the veryfirst on Tremdy live.

(04:09):
We did in 2019.
And I said that humans are likedirt, and by dirt I mean like
the ground, the earth sound.
I'm like human beings are likedirt, like if you drill in, if
it's in certain places in SouthAfrica, you'll find diamonds.
Some other parts of the worldyou'll find gold.

(04:30):
In a country like Nigeria youwill find oil, and these are all
multi-billion-dollar treasures.
But when you walk on the ground, it's just ground, it's just
dirt, it's just sand, right, butthere are treasures in it.
And so I was telling them, Iwas like you know, when you have

(04:51):
opportunities to network andbuild relationships and those
kind of things, understand thatyou cannot judge a book by the
cover.
You have to be curious, youhave to know about people, you
have to respect people.
You have to wonder is this theground that has the diamond in
it?
Is this the one that has thegold in it?
Is this the one that has that?
Make it even more practical?

(05:13):
Is this the person who knowsthe people I've been trying to
meet with?
Is this the person who has theanswer to the question that I've
had on my mind for the lastfive months?
Is this the person who couldcoach me to where I'm trying to
go?
Is this the person whosefriendship would ground me and

(05:34):
so they're like dirt.
You can't make that assumption.
So for the guy, I was like wow,if we look at it as in and I
know a lot of the things I wasthinking about him being an
entrepreneur.
I'm just making that stuff up,right.
But this is just me analyzingit and I was like he may have
been going all year long cryingand asking and praying and he's

(05:54):
like I'm struggling and we couldhave had a conversation and he
could have had the answer towhat he wanted and he could hit
that seven figures or multipleseven figures or whatever.
So the way I look at it isagain, this is me making up part
of the story.

(06:14):
Right, because I don't knowthat he's an entrepreneur, I
don't know any of those things.
Right, but technically he couldhave lost a million dollars
because when he looked at me hesaw cleaning lady.
Okay, now, you might beoutraged right now, going like
what is wrong with him, what iswrong with people?
But I've learned to learnlessons for myself and not learn

(06:35):
lessons for people.
Okay, because learning lessonsfor people does not the number
one.
They're not paying attention toyou and then to you missed out
on the lesson.
Right, because I learnedlessons for me.
So, immediately, what I starteddoing which is what I want to
invite you to do today is Istarted doing an audit.
Okay, how do I perceive people?
Perceiving people wrongly istoo expensive, is too expensive,

(07:01):
is a really bad habit and it'sa very expensive bad habit.
So how do I perceive people?
Okay, so I'm going to walk youthrough the audit I did and then
you can think of how do I needto do this audit for myself?
Okay, all right.
So one of the things I thoughtabout is how do I perceive my
clients Right?

(07:21):
Do I see them as beneath me?
Do I see them as oh, youhaven't even done six figures,
you have nothing to offer?
Do I see them that way or do Isee them as valuable assets?
And I will be honest with you Isee my clients as valuable
assets.
I have so much respect for myclients it doesn't matter what

(07:42):
stage of business they're in.
I have so much respect for them.
I'm truly curious to learnabout what they're doing in
their businesses and how it'splaying out.
I learn things from them.
I teach them a lot.
I learn a lot.
I learn a lot from watchingthem.
I learn a lot from watchingtheir habits.
I have had the blessing ofhaving clients who are able to

(08:07):
connect me to things that I'dbeen looking for, or they had
answers to questions that Ididn't have the answers to, and
that is all an offshoot frombeing able to see people and
respect them, not making theassumption I'm better because
maybe I have a bigger businessor I'm better because I'm

(08:27):
further along.
But no Humans have so muchvalue.
So I had to look like how do Iperceive my clients?
Do I perceive them as the quoteunquote cleaning lady beneath
me?
They don't have anything tooffer.
Or do I look at them and haverespect as they curious, knowing

(08:52):
that I mean humans can changeyour life.
One piece of information, oneconnection.
I've told this on the podcastbefore somebody who posted in
her group like hey, this is DrOona, this is the kind of
business she's built.
She's amazing, let's supporther.
And I got so many paid speakinggigs out of that one post.

(09:13):
I got so many guest coachingspots out of that one post.
I got so many clients out ofthat one post.
What if I treated her like thecleaning lady?
What if I did that and I didn'task her to do the post.
I had never seen her do that.
I don't know what happened, butI can trace hundreds of

(09:37):
thousands of dollars to that onepost.
So my clients, my colleagues sothis example I gave was a
colleague I had to do an auditDo I see them as the cleaning
ladies, or do I see them as thecleaning gentlemen?
Or do I see them as people whohave so much value and I'm

(09:59):
willing to respect them and staycurious enough?
And if a win-win situationpresents itself, then we take it
.
So, clients, colleagues.
And then the third is mentors,and I think this is critical.
Sometimes we get fascinated bypeople Like, oh man, I get to
work with this person orwhatever, because it's new, it's

(10:22):
shiny.
And after you've worked withthem for a while, they become
common and you might go like,well, she's going to teach this,
I know what she's going to say,or I've heard that before, or
they don't have anything tooffer me.
Whatever, that is right.
And the truth of the matter isthe second you position yourself

(10:47):
that way.
With a mentor is kind of like acup being at the same level as
a faucet.
You can't get anything out ofthem.
So do you perceive them as theyhave nothing to offer me?
Or do you stop and say thisperson's light-years ahead of me
.
I want to learn what they have.
I'm going to treat them withenough respect and I'm going to

(11:08):
stay curious enough till I learnwhat they have Right.
Or have they become thecleaning lady?
I remember a mentor I workedwith and she had a method of
growing her business that therewas not.
It wasn't like ethicallyincorrect or anything like that,
but for me I had never donethat and I was like I'm not

(11:30):
doing that.
And I remember thinking tomyself I'm like, okay, this
person has built a business thatit is at least 20 times the
size of your business.
Okay, this person's faithful tocome and show you all the
things that she's doing.
You've built your business towhere you've built it and you

(11:52):
know you don't have what ittakes to take it to 20 times
because you don't know how to dothat Right.
And so, if that's the case, theleast you can do is be humble,
stay curious, learn andexperiment.
Right, like I had to have thiswhole come to Jesus meeting with

(12:13):
myself.
Like what are you doing?
Like you're fighting for whatyou know, but you know what you
know is not going to take you towhere you want to go.
So why are you fighting?
And so the reason why I broughtthis up and the reason why I'm
sharing this with you is becauseit is possible that we are in

(12:34):
positions where we are losingmillions of dollars, not because
we don't have a strong workethic, but because we don't know
how to perceive people properly.
We don't know how to do that.
I hope this has opened yourmind and it set you up where

(12:55):
maybe you're going to do youraudit.
What is my perception of mycolleagues?
What is my perception of mymentors?
What is my perception of myclients?
What is my perception?
How do I treat people when I goto a networking event?
Am I like all these people?
I don't have time to talk tothem.
I only talk to the speakers orto the people who are known, or
are you also?
Do you just stay respectful?

(13:16):
These are fellow humans andagain, they're like dirt.
You don't know.
I've even been in containerswhere somebody is talking about
their struggles to cross theirfirst six figures and people
would write them off, notrealizing that this person is
running an eight-figure business.
But they started a completelydifferent kind of business and

(13:37):
they're trying to get to theirfirst six figures.
You've written off somebody who, in a five-minute conversation,
they can solve like 20% of theproblems you have in your
business, just because you justwrite people.
If you have a habit of writingpeople off, then just decide to
stop.
Decide to respect people and becurious.

(13:58):
Does that mean everybody willbe a gift to you?
No.
Does that mean make everybodyyour best friend?
No, it doesn't mean any ofthose things.
Right.
But when you see somebodywalking down the hallway the
proverbial hallway, right, don'tthink the person is a cleaning
lady.
Be respectful and be curiousFor him.
His loss, and I wasn't mad oranything like.

(14:19):
I have so much to do.
I don't have the bandwidth tobe mad, but these are the
thoughts that did come out fromthat, and so I want us to
practice that.
Be curious, remember, everyhuman is like dirt.
You don't know.
There may be nothing but dirton the inside, but there may be
diamonds, there may be gold,there may be crude oil who knows

(14:43):
?
We don't know.
And if we're not respectful andcurious, we'll never know,
right?
Okay.
So I want you to practice thatas you go about your day at your
next networking event.
The next time you're on a groupcall, if you're in a container,
like if you're listening tothis, and you're in the EntryMD
business school, it's a trap tothink of cross six, seven
figures, so the people who aresix figures, they're beneath me

(15:05):
or any of those kind of thingsis such a trap.
Stay respectful, stay curious.
They may not even have anyanswers to give you because, yes
, maybe they may not be at yourlevel of business, but they may
have one connection, onereferral for you, right, that
will rock your world.
They may do one post that willlead to hundreds of thousands of

(15:27):
dollars, right, and they maynot be at seven figures, but
they may be better at hiring.
Or they may be better atgetting in clients through
social media, or they may bebetter at networking and getting
speaking gigs and stuff.
You got to stay curious,respectful and curious,
respectful and curious.
So practice that all day.

(15:49):
Practice that on social media,practice that in networking
events, practice that when yougo to speak, practice that with
your clients.
I mean, if you serve people, Iwant to really invite you to not
look down on the people youserve.
You never know.
You never know, right.
So stay respectful, staycurious and share this episode
with another doctor.
I think this is one of those.

(16:10):
It's a soft skill if you will,but it's something that can
really change your world.
Because I'll end it with this Iremember listening to a this
was on YouTube.
It was an interview, and theguy being interviewed said he
has had the pleasure of meetingtwo billionaires in person, and

(16:31):
so he asked the billionaire.
He said what is the differencebetween billionaires and
millionaires?
And he said that millionairesfocus on ideas and
implementation.
And I remember on that daysaying, well, yes, that's what
millionaires should do.
He said billionaires focus oncollaboration.
And I remember thinking thatday I was like you know what,

(16:54):
I'm not at a billion or anythinglike that, but if that's what
billionaires focus on, why don'tI add that to ideas and
implementation?
And so people who arebillionaires, if they prioritize
people and what can happenthrough people and all of those
kinds of things, then it'ssomething that we also want to
adopt.
If we are going to buildbusinesses that are innovative,

(17:17):
that are going to help a lot ofpeople, that are going to create
financial freedom.
People will change your world.
Oh, my goodness.
People will change your world.
And the starting point of thatis being very respectful of
people and be very curious,because you're like humans, are
like dirt.
I wonder what I'll find in thisdirt.
Okay, all right, so share thisepisode with another doc and

(17:38):
I'll see you on the next episodeof the EntryMD podcast.
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