July 27, 2023 • 23 mins
Discover how to transform your children into future leaders and entrepreneurs as we traverse the intriguing avenues of imparting essential life skills and entrepreneurial acumen to your offspring. I share my journey, revealing how I nurtured my children's future through homeschooling, honing their abilities beyond academics - public speaking, strategic thinking, demonstrating values, and fostering a love for reading. The key takeaway here is the colossal importance of early exposure to the entrepreneurial world.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Hi dogs, welcome to the EntremD podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, dr Ibnah.
Hello, hello, my friend,welcome back to another episode
(00:25):
of the EntremD podcast.
Thank you so much for being alistener.
On the last episode, I gave achallenge for anyone listening
to really just take the link tothat episode and share it with
10 doctors in their lives andcome back and send me a DM, a PM
, and say, hey, dr Ibnah, I didthis.
I just want to say a big shoutout to the doctors who did send
me DMs and say, yes, I sent it.
(00:46):
To the 10 doctors I just wantto say you're the real MVP.
Thank you for doing that.
I cannot tell you the number oftimes somebody has told me that
I was in a really dark place.
I did not see any morepossibilities for me, and it's
the EntremD podcast that got meout of there.
I cannot tell you how manybusinesses have launched.
I cannot tell you how manyblogs, youtube channels,
(01:07):
podcasts that have launchedprivate practices that survived
the pandemic because of thepodcast, and I could go on and
on.
And so when you do this, youreally have no idea what you're
doing, you have no idea what theimpact would be, and understand
that when you touch thesedoctors, you're touching their
patients, you're touching theirfamilies, you're touching so
(01:28):
many aspects that you canactually have massive impact
just by doing that.
And so the way I look at thingslike this is a numbers game,
and I would just say, as youlisten to episodes and you find
that they're a gift to you, justturn around and say who else
can I gift this to?
Right?
A lot of the things I do on thepodcast is really me looking at
(01:50):
things that have worked in mylife, in my business, with my
clients, and turning around andsaying, hey, guys, this really
worked.
Like, go try it.
And so I'm paying it forward inthat way, and I want to invite
you to make a habit of paying itforward as well.
Just take it and say, hey, golisten to this.
Okay, because you can really beshifting something for somebody
(02:10):
who didn't realize that thispossibility existed.
Okay, today is going to be areally great episode.
This is why you're going towant to share with every
physician, mom and dad that youknow.
Right, because this is reallygood.
We're going to be talking aboutreally what I consider the
greatest gift you can give yourkids.
Okay, now I have four kids.
(02:32):
My older two, at the time ofthis recording, are 13 and 15.
And my younger two are eightand nine.
Okay, so I have like the bigtwo and the little two.
I started off homeschoolingthem, not because it was not
some grand plan, it's just thatthey were at home and the lady
who was watching them wassomeone who homeschooled her
(02:53):
kids, so she started teachingthem really early and they both
had late birthdays and so theystarted learning a lot of stuff
where they could have startedkindergarten or first grade or
whatever.
And they're like no, they'rethe wrong age and they had a
late birthday.
I'm like what am I going to do?
Shut down their brains for ayear?
And so I taught them for theyear and they just went from
there.
But anyway, they werehomeschooled for a good number
(03:13):
of years till the baby was readyto get into second grade.
We put them into a privateschool and I remember after they
had been in private school forabout two years, I was thinking
I was like you know what my kidsare doing really great in
school and I asked myself aquestion.
I said, if they go on this pathand they continue to just have
(03:38):
A's and they're doing reallywell in school and they graduate
and they go to college and theygraduate, have I really set
them up to thrive as adults?
And I thought about the factthat I had done really well in
school and then gone to medschool and residency and all
that, only to finish all of thatto realize that there's a lot
(04:01):
of an education I didn't get.
I didn't get a financialeducation.
I didn't get education.
Entrepreneurship, I didn't geteducation.
Leadership and I'm not sayingthere's anything wrong with my
medical education.
I just mean that there arethese other things that were
needed.
And after med school I havespent years and lots of reading
and lots of listening and lotsof money and programs a lot,
(04:25):
even a lot more than I spent onmy medical education to become
this version of myself.
And so it made me think like,why do they need to go through
all that?
Why do they need to be 30 orwhatever and start learning all
these things?
When I have the advantage offoresight, I know they're going
to need these things right, andso I had learned a concept,
(04:48):
because I watch basketball and Iremember looking at the likes
of Stephen Curry.
Now, stephen Curry is one ofthe greats and he grew up on the
courts.
His dad was a basketball playerand so he grew up watching
basketball and being on thecourts and shooting for fun and
doing all of those things and Ithought about it.
(05:09):
I was like, wow, what a setup,right, like just by being a
child and being in theenvironments where his father
was doing what he did, it sethim up to be this player.
Now, I'm not saying he didn'tdo the work, of course he did
the work, but that exposure atsuch a young age.
So I started thinking I waslike, huh, well, go figure, what
(05:33):
if I did the same thing with mykids?
So I call that concept growingup on the court right, that's
what Stephen Curry did.
He grew up on the court andbecause he grew up on the court,
he had this advantage, right.
And I'm like but I have my owncourt, my court is the court of
entrepreneurship.
What if I let my kids grow upon the court, right?
(05:53):
And it really taught me thisconcept of yes, by all means,
your kids should get a greateducation, and my kids are
getting a great education, butthey can get that and grow up on
the court.
So now that's entrepreneurshipfor me, that may be
entrepreneurship for you, thatmay be leadership for you, that
(06:15):
may be investing for you.
Whatever your court is, thegreatest gift you can give your
kid is the gift of growing up onyour court.
You might say, but what if theydon't want to do that?
Well, at least they have theskill, they have the experience.
A lot of these things aretransferable, like, for instance
, stephen Curry may have decidedI don't want to do basketball,
(06:35):
but he's seen the power of asolid work ethic.
He's seen the power of workingwith the team, he's seen the
power of working with the coach,and those things are all things
he can take wherever he's going.
The bottom line is other thanour education.
There's so many things we haveas parents that we can give our
(06:56):
kids, so I call this the realwealth.
There is the wealth you cangive them.
That's properties or money orcars or whatever, but they
didn't create that, so they canlose that right that's external
to them.
The real wealth is youtransferring to them what
(07:16):
created the external wealth,right, what created the
properties and the money and thecars and all of that stuff.
When you give them that, theneven if you didn't give them
anything external, they can goon and recreate everything you
created.
That's the real wealth, becauseit's what makes them quote,
unquote creators, okay, okay.
(07:37):
So back to my kids and mydecision.
The question was asking myself,and I was like there is no need
for them to turn 30 or 35 orwhatever and start learning
these things over when I havethem right here with me and I
can teach it to them right Now.
For me, what that looked likefor me was pulling the older two
out of school.
They're both a year ahead of,based on their ages and stuff.
(07:58):
So it's like you know, what I'mgoing to do is going to be a
great experiment.
If mommy made a mistake, thenno harm, no foul.
You're just being the classyou're supposed to be in anyway.
But so I pulled them out ofschool and I put them in an
online school.
Okay, so they're in a regular Kthrough 12 online academy.
Okay, so I put them in thatbecause I was not going to teach
them math and all of thosekinds of things.
Okay, so what I did do was Ithen started taking inventory of
(08:26):
what I am great at, what skillsI display on my court, and I
started creating experienceswhere they can be on the course
and they can learn those things.
So they can have all the A's inschool, but they can also learn
these things, okay.
So I want to give you a fewexamples so you'll see how this
(08:46):
plays out.
So, for instance, as terrifiedof speaking okay, terrified of
speaking, introvert, introvert,super shy, socially awkward, all
of those things, and I decidedthat's one per household.
Okay, I've done that.
Nobody you pick another thingto have a problem with is not
going to be speaking.
And so I started giving themopportunities to speak on stage,
(09:06):
whether that's doing myintroduction or that's at church
and in the youth section, allof those kind of things.
So I giving them opportunitiesto speak, so I showing them the
framework for speaking, so Ishowing them how to take their
stories and make them into intotalks and all of those kind of
things.
Now they're 13 and 15, right,some of it they grasp, some of
it they don't.
But I might.
If you can watch it to a halfhour Avengers movie, you're
(09:28):
going to learn how to speak,okay.
It means you, some part of yourbrain can take this, okay.
So speaking was one of them.
Strategic thinking.
So for me, somebody may reallylove doing puzzles, right, like
you may have crossword puzzles,you like doing those and all of
those.
When I see businesses, that'sthe way I feel.
It's like a puzzle.
And so I have this strategicmind.
(09:49):
I could say, oh, if we movethis over here and move that
over here, we can ask at another$300,000 to the bottom, and if
we move this lever and thislever, this problem that's here
will go away.
Like, that's the way my mindworks.
And so how do I transfer that?
When I'm solving those problems, a lot of times I have my dry
erase board.
I'm doing my thing, I grab themwith me.
I'm like, okay, so what wouldyou do here?
(10:10):
What would I do here?
And sometimes I'm not eventeaching them.
I'm really talking out loud andthinking to myself and they're
just watching me do my thing.
But what am I doing?
I'm letting them live on thecourt.
I live out the value.
I have a value.
You may have heard me say thismany times on the podcast that
I'm not willing to build abusiness at the expense of my
family.
And so when it comes to value,it's God first and family and
(10:33):
then whatever else, right?
So definitely, before businessis God and family.
And I'm teaching them thosevalues so they don't feel like,
well, I can have all thesethings but I have to sacrifice
my family or have to sacrificemy faith or anything like that.
I'm demonstrating that so theycan see it.
They can see it in action.
Right, I read a lot, andreading I mean like, as an
(10:53):
entrepreneur, reading haschanged my life, oh, my goodness
.
Right, and not just reading,but reading, thinking of how it
applies to me and then doingsomething about it.
Right, and so in the on-term,the business school we read 10X
is easier than 2X.
Phenomenal book by Dan Sullivanand Dr Benjamin Hardy
(11:16):
phenomenal.
I have a whole list of bookslike my top 21 recommended books
for entrepreneurs.
You can get it atentrepreneurcom.
Forward slash books, plural.
And so we read.
We started reading a chapter ata time and then we'll discuss
it or like, how do you change it?
Now they're doing the 13 and 15year old version, but what I'm
transferring to them is theability to read a book, not just
(11:38):
say, oh, that was inspiring,but read a book so you read it,
like to understand it.
This is what it means.
And then now I know this iswhat it means, how does this
apply to my life?
Wow, if this is the way itapplies to my life, what do I
need to do differently?
Right, just to have a mind thatprocesses books that way, I
mean it changes everything,right?
(11:59):
So I think about selling again.
That's something I run awayfrom, something that I thought
was an ugly, disgusting thing.
But you know, they will havetheir little cake business,
lemonade business, all of thosekinds of things, and they would
sell.
Like my seven and eight yearolds they're selling,
comfortable with the no.
And my younger two, the notseven and eight and nine and the
(12:20):
younger two they're funnybecause they also use their
childhood against people Like,oh, my goodness, right, so they
don't believe people would tellthem no.
And if you tell them no, theyfigured out the upsell, the
downsell, like, if you're notbuying, would you buy next week?
Like it's so fun to watch, sofun to watch Networking Again,
socially awkward, introverted,introverted.
(12:41):
I struggled with that.
I had to learn to do that.
I had to practice for years toget comfortable with it and I'm
like, yeah, we're not doing thatRight, and so we create
opportunities for them topractice networking.
If I'm doing events a lot oftimes, if I'm going to events a
lot of times, I'll take them andthey interact with adults and
they do all of those things.
Investing if we're going toclose on properties and things
(13:01):
like that, we will take them tothe closing, but my husband will
take them to go analyze theproperties.
We have a little bit ofdivision of labor going there
and leadership and I have themat church leading small groups,
their peers and things like that, so they can practice it.
They can practice conflictresolution.
They can practice how todevelop influence with people.
(13:21):
Understand the positionalleadership is the lowest form of
leadership.
So I'm just throwing outexamples for you to see.
Like that's my inventory andyou might be saying, oh, dr Una,
you're so amazing, but thetruth of the matter is we all
have areas where we're amazing.
We all have our courts, theplace where we thrive, whatever
that is for you.
If you can gift that to yourkids, I mean, that is amazing,
(13:46):
amazing.
So, as entrepreneurs, what areyou good at?
What did you have to overcome?
What was a challenge for youright that you're now good at
right, what have you always beengood at?
You can start introducing thosethings to your kids, even
though they're young.
There's so much smarter thanyou think, there's so much more
eager to learn than you think,right, and this is really
(14:09):
something that is a huge gamechanger.
So I would invite you toconsider not just giving them a
traditional education Again, I'mnot here to knock on
traditional education.
My kids are in school.
I went to school, so I'm nottrying to knock that.
But, wow, if you can give themwhat has made you you, if you
have get, if you can give themthe things that you're great at,
(14:31):
if you can give them the thingsthat produce the things you
want to leave to them now,that's a real inheritance, right
, real inheritance.
And think about it.
You spent, I got my stage man.
I spent hundreds of thousandsof dollars in coaching, right,
and I can gift it to them.
You know what I mean by justtransferring the things I
learned and all of those things.
(14:51):
It's amazing.
Now, the thing that promptedthis episode really is I saw a
reel and it was Grant Cardonewith his daughter, sabrina.
I don't even know how old sheis she might be 12 or 10, one of
those Hs, and he had her in hiscall center.
So he has an event that'scoming up and he has her cold
(15:15):
calling to sell people on theevent, to offer them tickets and
stuff like that.
Now you may say that's terrible.
She should be playing with herfriends, she should be enjoying
her summer, isn't that childlabor?
All of that I wanna, I can't, Idon't know Plus minus.
That's not the point here.
The point is the principle I'mtrying to show you okay, so just
(15:36):
roll with me.
Okay, don't, I don't wanna loseyou.
So so you had her call.
And so for this reel, this waswhen she had made her 18th call
okay, 18th call.
And the guy's like oh yeah,thank you for the what?
Thank you for letting me knowabout it.
He's like great, what's youremail address?
And the guy tells her his emailaddress is like okay, I'm gonna
(15:57):
have the link sent out to youright now and all of that stuff.
And so he yells from thebackground Sabrina just made her
first sale.
Okay, she's a kid, she justmade her first sale.
And then he stops.
He's like okay, so you madeyour first sale and the ticket
was $4,000.
So you made your first sale,$4,000.
So he starts teaching her.
He says, okay, if I was payingyou a commission of 10%, that
(16:17):
means it'll be $400 you justmade.
I said but I'm not I thought itwas funny that he put that in
but I'm not.
And he's like so that's whatyou've made.
So he's like how many sales didyou?
How many calls gave you a sale?
She said one.
He said no, all 18.
And so he divides it.
So the $4,000 divided by 18, Ithink it came to $22.
(16:39):
He said every call made youmoney.
Every call made you money.
It made you $22 per call.
The guy that hung up on you,the guy that said no, thank you,
the one you left a message for,like, it's $22 per sale.
So I want you to think in thatmoment.
He's showing her how to createmoney.
He's showing her how to handlerejection.
He's showing her that sellingis something that you do to have
(17:02):
a profitable business.
He showed her this is how youcan work and get commissions,
like all of these things.
And I just looked at it.
I was like how magical thatthere are things you know your
kids are going to need, based onyour experiences.
We don't have to wait tillthey're 30.
(17:23):
We can empower them now.
You'll pick the way this worksfor you.
I just give you an example ofhow it's worked for me.
I give you an example withGrant Cardone, just so you can
think about it.
I want to give my kids the legup.
I want to set them up forsuccess.
I want them to grow up on thecourt.
What is your court?
Take them there, let them growup on the court.
(17:44):
Okay, so don't just give them atraditional education.
Give them a life education too.
Give them real wealth, givethem a true inheritance and let
our kids let what we've donelook like a joke compared to
them.
It doesn't mean they'll be us.
It doesn't mean they'll fall inour way.
(18:05):
Whatever, their way is right.
There are principles that areuniversal and we can set them up
that way Now in the untrainedday, business school, right.
I don't think we've ever had acall where a kid hasn't come on.
We call them EBS Junior.
Okay, I don't think we've everhad a call, and it's so fun to
watch the kids, watch theirparents and start saying some of
(18:30):
the EBS language and talkingabout businesses and talking
about well, dr Oona wouldn'ttell you to do that.
I mean, it's like I think aboutit and I get chills because I'm
like what is that going to turnout to be 10 years from now, 20
years from now?
Right, so I'm not.
They're watching their parents'examples.
(18:51):
I can't tell you how manyspouses have watched their
spouse in EBS and have gone onto do their own businesses,
right, like it matters, right,and let's take our kids and put
them on the court.
I look forward to.
I don't know.
Think about it.
Right, it could be 10 yearsfrom now, it could be 15 years
from now.
But what if our kids arelooking back at us and they're
(19:13):
like mommy, daddy, thank you somuch, so, so, so much, because I
see what my peers are goingthrough and I realize what you
were doing all those years.
I realize how you set me up tosucceed.
I realize how you prevented mefrom making certain mistakes
that would have been critical.
I realized that you gave meskills that I developed, skills
(19:35):
as a tween, as a teenager, thatthey're adults who are having
real problems in their lives nowbecause they don't understand
that and now it's a secondnature for me.
Thank you for doing that.
I would love for that to beyour story, for you, for your
kids, for your grandkids, toleave a true legacy that nobody
(19:57):
can really take away.
People can take away money andhouses and cars, but you can't
take away a portable wealthbecause it's in there.
There's nothing you can do,right?
So take the time, take theinventory, let your kids grow up
on the court, and I'm lookingforward to celebrating you years
from now, when we're all olderand we're just looking at what
(20:20):
the next generation is doing.
So thank you for taking thetime to listen to this and
please share this with everyphysician you know who is a
parent, and I think I want toleave you with this last thing
Don't believe the lie that youdon't have a lot to offer.
You have so much to offer.
(20:40):
What you do may not look likewhat I do, it may not look like
what your neighbor does, it maynot look like what your
physician entrepreneurcolleagues do, but you have your
own court.
Own it, dominate it, share it,transfer it to your kids.
Okay, you got this.
(21:00):
Please don't believe that lie.
You have what they need and asmore you'll give more.
Okay, that's what we're alldoing, all right, so go share
this episode.
Share it on social media.
So am I going to see my parent?
You have to listen to this.
Tag me on it.
Hashtag on TramD, or you cantag me at DR.
So Dr Una Chukwu and I wouldlove to shout you out.
Reshare, do all the thingssupport you.
(21:22):
Okay.
All right, I will see you onthe next episode of the On TramD
podcast.
Hey, if you love listening tothe On TramD podcast, I want to
invite you to join On TramD ondemand.
It is my signature subscriptionprogram that gives you access
to a library of business coursesdesigned to help you do one
thing as a physicianentrepreneur, and that is to
(21:44):
thrive.
Just head out to ontramdcomforward slash on demand and I
love to have you join us.
See you on the inside.
Hi dogs, welcome to the EntremD podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, dr Ibnah.
Hello, hello, my friend,welcome back to another episode
(00:25):
of the EntremD podcast.
Thank you so much for being alistener.
On the last episode, I gave achallenge for anyone listening
to really just take the link tothat episode and share it with
10 doctors in their lives andcome back and send me a DM, a PM
, and say, hey, dr Ibnah, I didthis.
I just want to say a big shoutout to the doctors who did send
me DMs and say, yes, I sent it.
(00:46):
To the 10 doctors I just wantto say you're the real MVP.
Thank you for doing that.
I cannot tell you the number oftimes somebody has told me that
I was in a really dark place.
I did not see any morepossibilities for me, and it's
the EntremD podcast that got meout of there.
I cannot tell you how manybusinesses have launched.
I cannot tell you how manyblogs, youtube channels,
(01:07):
podcasts that have launchedprivate practices that survived
the pandemic because of thepodcast, and I could go on and
on.
And so when you do this, youreally have no idea what you're
doing, you have no idea what theimpact would be, and understand
that when you touch thesedoctors, you're touching their
patients, you're touching theirfamilies, you're touching so
(01:28):
many aspects that you canactually have massive impact
just by doing that.
And so the way I look at thingslike this is a numbers game,
and I would just say, as youlisten to episodes and you find
that they're a gift to you, justturn around and say who else
can I gift this to?
Right?
A lot of the things I do on thepodcast is really me looking at
(01:50):
things that have worked in mylife, in my business, with my
clients, and turning around andsaying, hey, guys, this really
worked.
Like, go try it.
And so I'm paying it forward inthat way, and I want to invite
you to make a habit of paying itforward as well.
Just take it and say, hey, golisten to this.
Okay, because you can really beshifting something for somebody
(02:10):
who didn't realize that thispossibility existed.
Okay, today is going to be areally great episode.
This is why you're going towant to share with every
physician, mom and dad that youknow.
Right, because this is reallygood.
We're going to be talking aboutreally what I consider the
greatest gift you can give yourkids.
Okay, now I have four kids.
(02:32):
My older two, at the time ofthis recording, are 13 and 15.
And my younger two are eightand nine.
Okay, so I have like the bigtwo and the little two.
I started off homeschoolingthem, not because it was not
some grand plan, it's just thatthey were at home and the lady
who was watching them wassomeone who homeschooled her
(02:53):
kids, so she started teachingthem really early and they both
had late birthdays and so theystarted learning a lot of stuff
where they could have startedkindergarten or first grade or
whatever.
And they're like no, they'rethe wrong age and they had a
late birthday.
I'm like what am I going to do?
Shut down their brains for ayear?
And so I taught them for theyear and they just went from
there.
But anyway, they werehomeschooled for a good number
(03:13):
of years till the baby was readyto get into second grade.
We put them into a privateschool and I remember after they
had been in private school forabout two years, I was thinking
I was like you know what my kidsare doing really great in
school and I asked myself aquestion.
I said, if they go on this pathand they continue to just have
(03:38):
A's and they're doing reallywell in school and they graduate
and they go to college and theygraduate, have I really set
them up to thrive as adults?
And I thought about the factthat I had done really well in
school and then gone to medschool and residency and all
that, only to finish all of thatto realize that there's a lot
(04:01):
of an education I didn't get.
I didn't get a financialeducation.
I didn't get education.
Entrepreneurship, I didn't geteducation.
Leadership and I'm not sayingthere's anything wrong with my
medical education.
I just mean that there arethese other things that were
needed.
And after med school I havespent years and lots of reading
and lots of listening and lotsof money and programs a lot,
(04:25):
even a lot more than I spent onmy medical education to become
this version of myself.
And so it made me think like,why do they need to go through
all that?
Why do they need to be 30 orwhatever and start learning all
these things?
When I have the advantage offoresight, I know they're going
to need these things right, andso I had learned a concept,
(04:48):
because I watch basketball and Iremember looking at the likes
of Stephen Curry.
Now, stephen Curry is one ofthe greats and he grew up on the
courts.
His dad was a basketball playerand so he grew up watching
basketball and being on thecourts and shooting for fun and
doing all of those things and Ithought about it.
(05:09):
I was like, wow, what a setup,right, like just by being a
child and being in theenvironments where his father
was doing what he did, it sethim up to be this player.
Now, I'm not saying he didn'tdo the work, of course he did
the work, but that exposure atsuch a young age.
So I started thinking I waslike, huh, well, go figure, what
(05:33):
if I did the same thing with mykids?
So I call that concept growingup on the court right, that's
what Stephen Curry did.
He grew up on the court andbecause he grew up on the court,
he had this advantage, right.
And I'm like but I have my owncourt, my court is the court of
entrepreneurship.
What if I let my kids grow upon the court, right?
(05:53):
And it really taught me thisconcept of yes, by all means,
your kids should get a greateducation, and my kids are
getting a great education, butthey can get that and grow up on
the court.
So now that's entrepreneurshipfor me, that may be
entrepreneurship for you, thatmay be leadership for you, that
(06:15):
may be investing for you.
Whatever your court is, thegreatest gift you can give your
kid is the gift of growing up onyour court.
You might say, but what if theydon't want to do that?
Well, at least they have theskill, they have the experience.
A lot of these things aretransferable, like, for instance
, stephen Curry may have decidedI don't want to do basketball,
(06:35):
but he's seen the power of asolid work ethic.
He's seen the power of workingwith the team, he's seen the
power of working with the coach,and those things are all things
he can take wherever he's going.
The bottom line is other thanour education.
There's so many things we haveas parents that we can give our
(06:56):
kids, so I call this the realwealth.
There is the wealth you cangive them.
That's properties or money orcars or whatever, but they
didn't create that, so they canlose that right that's external
to them.
The real wealth is youtransferring to them what
(07:16):
created the external wealth,right, what created the
properties and the money and thecars and all of that stuff.
When you give them that, theneven if you didn't give them
anything external, they can goon and recreate everything you
created.
That's the real wealth, becauseit's what makes them quote,
unquote creators, okay, okay.
(07:37):
So back to my kids and mydecision.
The question was asking myself,and I was like there is no need
for them to turn 30 or 35 orwhatever and start learning
these things over when I havethem right here with me and I
can teach it to them right Now.
For me, what that looked likefor me was pulling the older two
out of school.
They're both a year ahead of,based on their ages and stuff.
(07:58):
So it's like you know, what I'mgoing to do is going to be a
great experiment.
If mommy made a mistake, thenno harm, no foul.
You're just being the classyou're supposed to be in anyway.
But so I pulled them out ofschool and I put them in an
online school.
Okay, so they're in a regular Kthrough 12 online academy.
Okay, so I put them in thatbecause I was not going to teach
them math and all of thosekinds of things.
Okay, so what I did do was Ithen started taking inventory of
(08:26):
what I am great at, what skillsI display on my court, and I
started creating experienceswhere they can be on the course
and they can learn those things.
So they can have all the A's inschool, but they can also learn
these things, okay.
So I want to give you a fewexamples so you'll see how this
(08:46):
plays out.
So, for instance, as terrifiedof speaking okay, terrified of
speaking, introvert, introvert,super shy, socially awkward, all
of those things, and I decidedthat's one per household.
Okay, I've done that.
Nobody you pick another thingto have a problem with is not
going to be speaking.
And so I started giving themopportunities to speak on stage,
(09:06):
whether that's doing myintroduction or that's at church
and in the youth section, allof those kind of things.
So I giving them opportunitiesto speak, so I showing them the
framework for speaking, so Ishowing them how to take their
stories and make them into intotalks and all of those kind of
things.
Now they're 13 and 15, right,some of it they grasp, some of
it they don't.
But I might.
If you can watch it to a halfhour Avengers movie, you're
(09:28):
going to learn how to speak,okay.
It means you, some part of yourbrain can take this, okay.
So speaking was one of them.
Strategic thinking.
So for me, somebody may reallylove doing puzzles, right, like
you may have crossword puzzles,you like doing those and all of
those.
When I see businesses, that'sthe way I feel.
It's like a puzzle.
And so I have this strategicmind.
(09:49):
I could say, oh, if we movethis over here and move that
over here, we can ask at another$300,000 to the bottom, and if
we move this lever and thislever, this problem that's here
will go away.
Like, that's the way my mindworks.
And so how do I transfer that?
When I'm solving those problems, a lot of times I have my dry
erase board.
I'm doing my thing, I grab themwith me.
I'm like, okay, so what wouldyou do here?
(10:10):
What would I do here?
And sometimes I'm not eventeaching them.
I'm really talking out loud andthinking to myself and they're
just watching me do my thing.
But what am I doing?
I'm letting them live on thecourt.
I live out the value.
I have a value.
You may have heard me say thismany times on the podcast that
I'm not willing to build abusiness at the expense of my
family.
And so when it comes to value,it's God first and family and
(10:33):
then whatever else, right?
So definitely, before businessis God and family.
And I'm teaching them thosevalues so they don't feel like,
well, I can have all thesethings but I have to sacrifice
my family or have to sacrificemy faith or anything like that.
I'm demonstrating that so theycan see it.
They can see it in action.
Right, I read a lot, andreading I mean like, as an
(10:53):
entrepreneur, reading haschanged my life, oh, my goodness
.
Right, and not just reading,but reading, thinking of how it
applies to me and then doingsomething about it.
Right, and so in the on-term,the business school we read 10X
is easier than 2X.
Phenomenal book by Dan Sullivanand Dr Benjamin Hardy
(11:16):
phenomenal.
I have a whole list of bookslike my top 21 recommended books
for entrepreneurs.
You can get it atentrepreneurcom.
Forward slash books, plural.
And so we read.
We started reading a chapter ata time and then we'll discuss
it or like, how do you change it?
Now they're doing the 13 and 15year old version, but what I'm
transferring to them is theability to read a book, not just
(11:38):
say, oh, that was inspiring,but read a book so you read it,
like to understand it.
This is what it means.
And then now I know this iswhat it means, how does this
apply to my life?
Wow, if this is the way itapplies to my life, what do I
need to do differently?
Right, just to have a mind thatprocesses books that way, I
mean it changes everything,right?
(11:59):
So I think about selling again.
That's something I run awayfrom, something that I thought
was an ugly, disgusting thing.
But you know, they will havetheir little cake business,
lemonade business, all of thosekinds of things, and they would
sell.
Like my seven and eight yearolds they're selling,
comfortable with the no.
And my younger two, the notseven and eight and nine and the
(12:20):
younger two they're funnybecause they also use their
childhood against people Like,oh, my goodness, right, so they
don't believe people would tellthem no.
And if you tell them no, theyfigured out the upsell, the
downsell, like, if you're notbuying, would you buy next week?
Like it's so fun to watch, sofun to watch Networking Again,
socially awkward, introverted,introverted.
(12:41):
I struggled with that.
I had to learn to do that.
I had to practice for years toget comfortable with it and I'm
like, yeah, we're not doing thatRight, and so we create
opportunities for them topractice networking.
If I'm doing events a lot oftimes, if I'm going to events a
lot of times, I'll take them andthey interact with adults and
they do all of those things.
Investing if we're going toclose on properties and things
(13:01):
like that, we will take them tothe closing, but my husband will
take them to go analyze theproperties.
We have a little bit ofdivision of labor going there
and leadership and I have themat church leading small groups,
their peers and things like that, so they can practice it.
They can practice conflictresolution.
They can practice how todevelop influence with people.
(13:21):
Understand the positionalleadership is the lowest form of
leadership.
So I'm just throwing outexamples for you to see.
Like that's my inventory andyou might be saying, oh, dr Una,
you're so amazing, but thetruth of the matter is we all
have areas where we're amazing.
We all have our courts, theplace where we thrive, whatever
that is for you.
If you can gift that to yourkids, I mean, that is amazing,
(13:46):
amazing.
So, as entrepreneurs, what areyou good at?
What did you have to overcome?
What was a challenge for youright that you're now good at
right, what have you always beengood at?
You can start introducing thosethings to your kids, even
though they're young.
There's so much smarter thanyou think, there's so much more
eager to learn than you think,right, and this is really
(14:09):
something that is a huge gamechanger.
So I would invite you toconsider not just giving them a
traditional education Again, I'mnot here to knock on
traditional education.
My kids are in school.
I went to school, so I'm nottrying to knock that.
But, wow, if you can give themwhat has made you you, if you
have get, if you can give themthe things that you're great at,
(14:31):
if you can give them the thingsthat produce the things you
want to leave to them now,that's a real inheritance, right
, real inheritance.
And think about it.
You spent, I got my stage man.
I spent hundreds of thousandsof dollars in coaching, right,
and I can gift it to them.
You know what I mean by justtransferring the things I
learned and all of those things.
(14:51):
It's amazing.
Now, the thing that promptedthis episode really is I saw a
reel and it was Grant Cardonewith his daughter, sabrina.
I don't even know how old sheis she might be 12 or 10, one of
those Hs, and he had her in hiscall center.
So he has an event that'scoming up and he has her cold
(15:15):
calling to sell people on theevent, to offer them tickets and
stuff like that.
Now you may say that's terrible.
She should be playing with herfriends, she should be enjoying
her summer, isn't that childlabor?
All of that I wanna, I can't, Idon't know Plus minus.
That's not the point here.
The point is the principle I'mtrying to show you okay, so just
(15:36):
roll with me.
Okay, don't, I don't wanna loseyou.
So so you had her call.
And so for this reel, this waswhen she had made her 18th call
okay, 18th call.
And the guy's like oh yeah,thank you for the what?
Thank you for letting me knowabout it.
He's like great, what's youremail address?
And the guy tells her his emailaddress is like okay, I'm gonna
(15:57):
have the link sent out to youright now and all of that stuff.
And so he yells from thebackground Sabrina just made her
first sale.
Okay, she's a kid, she justmade her first sale.
And then he stops.
He's like okay, so you madeyour first sale and the ticket
was $4,000.
So you made your first sale,$4,000.
So he starts teaching her.
He says, okay, if I was payingyou a commission of 10%, that
(16:17):
means it'll be $400 you justmade.
I said but I'm not I thought itwas funny that he put that in
but I'm not.
And he's like so that's whatyou've made.
So he's like how many sales didyou?
How many calls gave you a sale?
She said one.
He said no, all 18.
And so he divides it.
So the $4,000 divided by 18, Ithink it came to $22.
(16:39):
He said every call made youmoney.
Every call made you money.
It made you $22 per call.
The guy that hung up on you,the guy that said no, thank you,
the one you left a message for,like, it's $22 per sale.
So I want you to think in thatmoment.
He's showing her how to createmoney.
He's showing her how to handlerejection.
He's showing her that sellingis something that you do to have
(17:02):
a profitable business.
He showed her this is how youcan work and get commissions,
like all of these things.
And I just looked at it.
I was like how magical thatthere are things you know your
kids are going to need, based onyour experiences.
We don't have to wait tillthey're 30.
(17:23):
We can empower them now.
You'll pick the way this worksfor you.
I just give you an example ofhow it's worked for me.
I give you an example withGrant Cardone, just so you can
think about it.
I want to give my kids the legup.
I want to set them up forsuccess.
I want them to grow up on thecourt.
What is your court?
Take them there, let them growup on the court.
(17:44):
Okay, so don't just give them atraditional education.
Give them a life education too.
Give them real wealth, givethem a true inheritance and let
our kids let what we've donelook like a joke compared to
them.
It doesn't mean they'll be us.
It doesn't mean they'll fall inour way.
(18:05):
Whatever, their way is right.
There are principles that areuniversal and we can set them up
that way Now in the untrainedday, business school, right.
I don't think we've ever had acall where a kid hasn't come on.
We call them EBS Junior.
Okay, I don't think we've everhad a call, and it's so fun to
watch the kids, watch theirparents and start saying some of
(18:30):
the EBS language and talkingabout businesses and talking
about well, dr Oona wouldn'ttell you to do that.
I mean, it's like I think aboutit and I get chills because I'm
like what is that going to turnout to be 10 years from now, 20
years from now?
Right, so I'm not.
They're watching their parents'examples.
(18:51):
I can't tell you how manyspouses have watched their
spouse in EBS and have gone onto do their own businesses,
right, like it matters, right,and let's take our kids and put
them on the court.
I look forward to.
I don't know.
Think about it.
Right, it could be 10 yearsfrom now, it could be 15 years
from now.
But what if our kids arelooking back at us and they're
(19:13):
like mommy, daddy, thank you somuch, so, so, so much, because I
see what my peers are goingthrough and I realize what you
were doing all those years.
I realize how you set me up tosucceed.
I realize how you prevented mefrom making certain mistakes
that would have been critical.
I realized that you gave meskills that I developed, skills
(19:35):
as a tween, as a teenager, thatthey're adults who are having
real problems in their lives nowbecause they don't understand
that and now it's a secondnature for me.
Thank you for doing that.
I would love for that to beyour story, for you, for your
kids, for your grandkids, toleave a true legacy that nobody
(19:57):
can really take away.
People can take away money andhouses and cars, but you can't
take away a portable wealthbecause it's in there.
There's nothing you can do,right?
So take the time, take theinventory, let your kids grow up
on the court, and I'm lookingforward to celebrating you years
from now, when we're all olderand we're just looking at what
(20:20):
the next generation is doing.
So thank you for taking thetime to listen to this and
please share this with everyphysician you know who is a
parent, and I think I want toleave you with this last thing
Don't believe the lie that youdon't have a lot to offer.
You have so much to offer.
(20:40):
What you do may not look likewhat I do, it may not look like
what your neighbor does, it maynot look like what your
physician entrepreneurcolleagues do, but you have your
own court.
Own it, dominate it, share it,transfer it to your kids.
Okay, you got this.
(21:00):
Please don't believe that lie.
You have what they need and asmore you'll give more.
Okay, that's what we're alldoing, all right, so go share
this episode.
Share it on social media.
So am I going to see my parent?
You have to listen to this.
Tag me on it.
Hashtag on TramD, or you cantag me at DR.
So Dr Una Chukwu and I wouldlove to shout you out.
Reshare, do all the thingssupport you.
(21:22):
Okay.
All right, I will see you onthe next episode of the On TramD
podcast.
Hey, if you love listening tothe On TramD podcast, I want to
invite you to join On TramD ondemand.
It is my signature subscriptionprogram that gives you access
to a library of business coursesdesigned to help you do one
thing as a physicianentrepreneur, and that is to
(21:44):
thrive.
Just head out to ontramdcomforward slash on demand and I
love to have you join us.
See you on the inside.
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