September 21, 2023 • 22 mins
Are you ready for an exhilarating journey of entrepreneurship? Prepare to be inspired as we chat with the dynamic Dr. Brittany Panico, a Phoenix-based rheumatologist who successfully transitioned from physician to entrepreneur - a leap that not only transformed her career, but also enriched her family life. Using her tax refund to invest in the EntreMD Business School, Dr. Panico kick-started her private practice, filling it up from zero to full in just six months. This isn't just about success in business; it's a powerful narrative about the magic of self-investment.
Join us as we delve into the impact of Dr. Panico's entrepreneurial spirit, which has not only revolutionized her professional life, but also sparked her husband's speaking career and significantly enhanced their communication as a couple. Highlighting the importance of an empowering community like the Entry MD Business School, Dr. Panico shares how positive peer pressure and inspiring friendships can catalyze business growth and propel you to the next level. This episode is bound to compel you to contemplate the power of networking and the role of community in business.
Bringing the spotlight on courage and risk-taking, we discuss venturing into the unknown, making critical decisions, and investing in oneself. It can be daunting, but as Dr. Panico's journey illustrates, it can also lead to phenomenal rewards. This episode is a testament to the untapped potential within each of us. So, if you're considering a career transition, planning to start your practice, or just in need of some inspiration, this conversation is sure to ignite your entrepreneurial spirit. Don't hesitate, tune in and embark on this enlightening voyage with us.
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Hi docs, welcome to the EntryMD podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, dr Ibnah.
We have Dr Brittany Panico.
(00:26):
She is joining us from Phoenix,arizona.
She is amazing.
Hello, how are you?
Thank you, how are you?
I am doing great, excitedYou're here.
Speaker 2 (00:44):
Thank you.
I'm sorry if there's a rumble.
I'm sitting in my car.
My office is being remodeled soI hide away.
Speaker 1 (00:50):
We're not mad at you and your office being remodeled.
We just want to see pictureslater.
How about that?
Speaker 2 (00:56):
Yes, I will post them .
Speaker 1 (00:57):
Okay.
So why don't you introduceyourself to the audience?
Let's hear your story.
It's going to be a gift to thepeople who get to listen.
Speaker 2 (01:08):
Sure, thank you.
So I'm Brittany Panico.
I'm a rheumatologist in Phoenixand I was in a, basically an
academic.
I was a clinician, academicclinician, so I wasn't producing
research, but I was seeingpatients in an academic center
in Phoenix and heard Dr Una'sVisibility Formula workshop.
(01:28):
This would have been a year anda half ago, so I've been in EBS
for a full year and my friend,who's a dermatologist, was sort
of pushing me or kind of urgingme when you're ready, start a
practice, because we need morepeople like you out here.
And I'm doing it and I thinkyou could do it.
So he sort of put the bug in myear.
But of course I'm thinking Idon't know a thing about
(01:50):
business.
I've been employed my entirecareer.
So I came across the VisibilityFormula workshop and thought,
oh my gosh, this is my ticket tolearning all of the things that
I need to learn to be able toopen up my own practice.
And sure enough.
So at that point you were doing, I think, quarterly
applications and it was verysimilar like a week to apply and
(02:14):
the night of I sent it I thinkI had an hour before the
deadline I submitted myapplication.
I told my husband I'm doingthis.
You'll thank me later, butwe're going to do this and he's
an electrophysiologist, so he'sokay.
You know I believe in you,whatever.
So got in and the way that wepaid for it essentially is I get
(02:39):
very paranoid about taxes.
I'm not a super, very kind ofsavvy person when it comes to
how I save and how we delegatefor taxes.
So I bank away a little bitextra every paycheck into our
tax fund and so usually we get arefund, because there was a
year I had to pay a lot of moneyand I told myself I would never
(03:00):
do that again.
So I overpay and that way weget a refund every year.
So we kind of decide how we'regoing to use that money and I we
had just decided together thatwe were going to use my, our
refund, essentially to pay forEBS.
So that's, that was my littletrick.
And then, like Dr Una hadmentioned, making it a line item
(03:21):
in your business.
So because of EBS, I started myown, my husband and I.
We started our own consultingcompany to do medical, to talk
and do consulting work.
So it's a line item for ourconsulting business now but then
rolling over into my practice.
So I was in the public serviceloan forgiveness program and my
(03:45):
loans were coming up to beforgiven.
So once that happened then Idecided to give my notice and
leave my employed practice andstart my own practice.
So that happened in December.
So I'm six months into my ownprivate practice in rheumatology
and I think one of the biggestways that I am seeing the return
on my investment is not onlythe consulting.
(04:09):
So I'm now a speaker for one ofthe pharmaceutical companies
that I use their product, sothat's going to pay for itself.
I only have to speak my handfulof times and I essentially paid
my tuition back.
But it's also in my ability topivot in my business now.
So if something doesn't seemlike it's going right or I'm not
(04:31):
necessarily getting the typesof referrals that I will
generate patient revenue, I knowhow to pivot that much quicker
so that I don't waste my timedoing stuff that's not actually
making money for my business.
So that's been really powerful,because when we're employed we
don't have that control to say Idon't specifically want to see
(04:52):
these patients who aren'tbringing in revenue to my
practice, whereas now I canidentify what portion of my
community not only needs my helpbut what portion is actually
investing back into my practiceso that I can then put more
money back into my community byhiring more staff, by servicing
(05:12):
in that way.
So I think the mindset youmentioned is such a key portion
of it, because we learn thenwhat it means to provide that
investment back into ourcommunity and how we can pivot
our role and our service toaccommodate for that.
So one of the things that'shappening just within the last
couple of weeks is a privatepractice closed, so there has
(05:36):
been a massive change and shiftin the patient population and so
a lot of those patients neededto be seen quickly or were
without infusion medications,and so we sort of capitalized on
that by increasing our socialmedia, increasing our kind of
word of mouth around thecommunity about we're here and
(05:59):
opening an infusion center andif you are somebody on infusions
, we're here for you.
So again, I think it's kind ofjust being able to take
something that you're alreadygood at, get better at it and be
more vocal about.
I am the person who can do thisfor you in this community and
it's just been really greatbecause that is the return right
(06:21):
, the patient volume, thefilling up your schedule quickly
, the being full at six monthshas been my return, because I'm
not struggling to see patientsand that's such a big relief but
in the sense, putting in thework that we talked about in EBS
, that Dr Una talks about, that,the success that other people
(06:43):
have had and the tools thatthey're using to then say, ok, I
can apply this to my specialty,my practice.
And then also just to give aquick aside because I know some
of us have spouses who are inmedicine I also feel like there
is a return on the investmentwithin my marriage because we're
(07:04):
communicating much moreeffectively with each other and
what we want out of our futurecareers.
And then also he's picking upthings that are working for me
and applying that to his career,and he's been getting offered
speaking engagements and beingable to sit on really big
(07:25):
meeting with people who designthings for his field product
development and things thatwouldn't necessarily doors, that
wouldn't have necessarily beenopened had he not put himself
out there seeing what I'm doingas well.
So I think, even though he'snot specifically involved in EBS
, he's listening and seeing whatI'm doing and thinking, ok, if
(07:50):
I apply these tools to my job, Ican get these things too.
And so, collectively.
Our family income has increasedbecause of that as well.
So I think that can apply topeople getting promotions and
other areas too, by seeing thethings that we're able to
accomplish.
So that's something that thiswas sweet when I talked Locke
about.
It's the investment, is justthe seed.
(08:14):
Like Dr Uno was saying, that'sjust the tip of the ice cream
that starts this big snowball ofall these other things that
happen, and a lot of it isn'tuntil months or maybe even a
year later, but once it startsto come, it starts happening
faster and bigger each time.
So that's been really rewarding.
Speaker 1 (08:33):
Man, okay, so tell your husband to expect an
invoice from EBS.
I'm kidding, I'm kidding.
Speaker 2 (08:39):
He's piggybacking it off of you.
Just say okay we know now.
Speaker 1 (08:43):
So hear this right and Dr Paneco is not the first
person to say this.
This is something you hear timeand time again of the impact it
has in marriages, because EBSit's a business school.
Today I was thinking about it.
I was like I will be shocked if, like in five or seven years,
we renamed this school becausethere's so much more than
(09:04):
business.
When we say dream business anddream life, this is what we're
talking about, where now themarriages are better, now the
communication is better, nowyour spouse is doing seeing you
do certain things and it's notlike they didn't have value for
it.
That's not what I'm trying tosay, but they look at you
different, like my wife.
My wife was a total boss.
Do you see what's going on here?
(09:25):
It's so crazy to see thatBecause you the person this is
about you becoming anentrepreneur, and
entrepreneurship is like almostthe best personal development
program there is out there Likethat's just what it is Now.
Dr Pinnacle, you just droppedso many nuggets I don't even
know where to start from.
So but I will ask you thisbecause I want people to get
(09:47):
this perspective.
You were in the business schoolfor almost a year before it was
time for you to start yourpractice.
I have that right.
Speaker 2 (09:57):
Yes, yes.
Speaker 1 (09:58):
Okay, because I want you to see this now Again.
This is an example of thatmindset that I am my best
appreciating asset.
She was not deciding to start apractice the next day, but she
was like I'm going to do thebusiness before the business,
I'm going to learn the skills,I'm going to learn what I need
to do.
But that's what put her in aposition where you heard her say
at six months, I'm full.
(10:19):
In a place where privatepractices are shutting down, she
said six months, I'm full, I'mnot struggling to see.
Then think about this.
We talked about the sevenfigure sales system, the seven
figure marketing system.
Now you can see that inoperation, where she's okay, so
that practice closed.
So we have all these patientswho are displaced.
So this is how we're going tocreate these buckets, so they'll
(10:43):
know that we're here.
So we just put the bucket sothey come from there to here and
she's not.
Oh, what do I?
I know what to do, right.
So I do this with social media,I do this with word of mouth, I
do this and I put that presenceout there.
So people are like, okay, weknow this is a place to go.
And she was able to turn thataround, you guys.
This is about becoming anentrepreneur, right, and it's
(11:07):
not one business, really, it'stwo businesses, cause you have
the consulting, you have theconsulting business and you have
the private practice, and nowyour husband is applying the
thing, getting his own speakinggigs and all of that.
So, collectively, family is somuch better, right?
So when you think about makingthe investment At this stage,
(11:28):
right, because you're at thebeginning stages of the return
of investment, because, remember, this is the gift that keeps
giving and, as the years go by,what it gives becomes bigger and
bigger, right?
So when you think about theinitial investment you made
compared to that's what I wastalking about, like, you can
focus on the investment, you canfocus on the dream.
When you compare the two, whatdo you think?
Speaker 2 (11:48):
I mean, it's so incredible to think all I had to
do is make that decision andnow it's automatic.
I came up for renewal and, yes,like not even a question, I had
already budgeted for to renew.
So I think it's really thatdecision of this has this is
what's gotten me this far in ayear.
So if I do it again, it'sunfathomable what can even
(12:10):
happen.
And I think the biggest thingthat really made a difference
for me was understanding whenyou're employed, your employer
sets a cap for you.
So I had all these restrictionson things I could do.
I couldn't speak, I couldn't goout and do moonlighting and I
couldn't make any extra money.
I was stuck in my salary and,of course, I could do.
(12:30):
I could Uber, I could do someother thing that was not tied to
medicine, but I couldn't use myskills to do anything else
outside of my employed position.
So now, if I decide I'm gonnastart using a supplement company
to build a vertical, if Idecide I want to do a third
(12:51):
party something or other to addan investment into my business,
if I want to cut expensessomewhere and use something
that's cheaper so that I havemore revenue to use that for
somewhere else I can make thosedecisions.
So your ability to pivot moneyand move money in those buckets
(13:11):
like Dr Unawa saying, you can dothat once you're no longer
under the umbrella of employment.
But I think it's helpful toothat even if you have the
intention of building yourpersonal brand while being
employed, there's still otherways right.
You can open that otherbusiness and do something
(13:31):
different that doesn't conflictwith your day job, whereas
that's kind of the mindset of,oh, I can offer all these other
things too, not just feel stuckin my job.
Speaker 1 (13:42):
We don't have to feel stuck.
I just like to think that allthis was from one decision.
This is what I've been sayingsince Saturday.
It is a decision, like all theother things how I pay you, how
I find the time, how that theydon't, it's noise.
What matters is the decision.
This is the dream, this is thecost from a dream.
(14:05):
I'm deciding to do it.
That's it.
It really is as simple as that.
It's not more complicated.
And for Dr Poneko, she's now inthis place where she's
experienced it.
So she's not waiting to be,she's just yeah, I already
budgeted it.
Whenever that time comes around, I'm just doing it.
That's it, because sheunderstands.
(14:25):
It's just that decision.
It's just that decision.
There we go, right.
So, dr Poneko, this is so good.
Thank you for sharing this, andI still get blown away every
time I hear you.
So, of course, the story keepsevolving, right?
I mean, in a time whenpractices are shutting down left
, right, in center, to say, like, in six months, I'm busy,
that's crazy.
It's crazy, but that's how weroll.
In fact, I don't know who saidthis.
I don't know who said this, butsome night we were having our
live session.
Our live sessions are onWednesdays at 7pm Eastern, and
(14:47):
someone's.
I started my practice fourmonths ago and I'm only breaking
each of those and I just saidI'm just looking at.
I was just like y'all are sospoiled in EPS.
I'm like go post that in anyother group on Facebook.
That was your Dr Palmer.
I was like go post it on anyother group in Facebook and say
my problem is that I've beenopen for a long time and I'm
like I'm not gonna post that.
I'm just like I'm not gonnapost that.
I'm just gonna post that.
(15:07):
I'm just like I'm just likey'all are so spoiled in EPS.
I'm like go post that in anyother group on Facebook.
That was your Dr Palmer.
I was like go post it on anyother group in Facebook and say
my problem is that I've beenopen for four months and I'm
breaking even they will drag youRight.
(15:27):
Because I was like wow, I waslike you guys are just rock
stars.
You're like this is a new norm,I'll take it, I'll take the
challenge, but it really is adifferent place and it really
comes from.
It really comes from thatcommitment.
It's a decision that turnspeople into like where, this is
(15:48):
how we roll, this is what we dowhen you join EBS, when you
joined the Entry MD BusinessSchool.
I want you to understand thatnow you're surrounded with
people like Dr Reed, people likeDr Palmer, to people like Dr
Poneco the doctors you heard onsite.
This is now your new community,where you have the best kind of
(16:09):
peer pressure, is positive peerpressure, and it's not in a bad
way, it's in an inspiring andpowering way.
Like you're like wait a minute,if she could, I can, if she
could.
Huh, well, that's the way theydid it.
I can do that too.
You have somebody you can askquestions, you can bounce ideas
off, like.
This becomes your newenvironment, and the law of the
(16:31):
environment is that you neverrise above your environment.
You're never unaffected by yourenvironment, right?
So you walk into a place fullof people like her.
It's like being under a ventthat's blowing cold air, like
you're gonna get cold.
So here you're gonna get onfire.
You're gonna go.
I can do this.
You're one decision away, okay,so please turn in your
(16:53):
application EntryMDcomforrestslash.
Apply and give yourself thegift of a new way of thinking.
I don't just go wait a minute,I don't have the time, I don't
have this, I don't have that.
You've done this before.
You did it for medical school.
You didn't stop.
You were like I got this, we'llfigure it out.
That's what you said.
That's what turned you from apimply teenager into a person
(17:15):
who can operate on hearts.
That's the power of thatdecision.
So I'm saying decide one moretime.
Are we gonna evolve once andstop Evolving once?
And stopping is what got uswhere we are.
That's what created the loss ofautonomy.
That's what created the burnout.
That's what created all of this.
We need to do one moreevolution and there'll be
(17:35):
another one after that.
Okay, so this is a trickevolution, but one more
evolution.
Like I am MD, can I be an MDplus entrepreneur?
Savvy entrepreneur, can I bethis?
Can I be that we're getting tothe stage where we're gonna
start talking about, as EBS,about disrupting industries.
Like I'm in my industry, I'mgonna disrupt it.
I'm not gonna complain aboutanything anymore.
(17:56):
We're gonna fix it right.
That's another evolution.
So, evolve, all right.
So the old you used to say, oh,I don't think I can afford it,
I don't think I can do it.
What if it doesn't work for me?
No, this is a new you.
Embrace the new you, okay.
Okay, dr Pinedko.
What would you say to theperson on the fence right, like
(18:17):
Dr, when I hear you, butthere'sa, but right, what would
you say?
And this is a person who wantsthe dream, right, this is not
someone who's cynical, this issomebody who wants it, but
they're like, still a littleunsure, right?
What would you say to thatperson?
Cause, we're in EBS, right,Every week, so we're on fire and
we're like, yeah, we can do it.
Like, the more impossible isthe money.
Yeah, we can do it, right, butthis person hasn't been in EBS
(18:39):
yet.
Okay, they're around me, sayersand all of that stuff.
Okay, so what would you say tothat person?
Speaker 2 (18:47):
I would tell you to do it scared, because we all
have that gut feeling of, oh, Idon't know if I'm ready for this
.
That's the feeling that movesus forward.
We do have it in us.
The money will come.
The money is just money thatwill come, but the decision to
move yourself forward there's nolanguage to express what that
(19:09):
means to you.
So do it scared.
Do it when you're not ready.
Just do it.
That's been my phrase for thisyear.
Just do it.
And I'm trying that to let thatvoice fold me back.
And so many amazing things havehappened that I would never
have even thought.
So you can't think of it.
You can't necessarily even knowwhat your dream is until you're
(19:32):
doing it and then it evolvesand it happens.
So, even if you think this is aportion of your dream, just do
it, and we're here for you andwe're ready.
And the more amazing peoplethat join, the harder we will
all push each other and thefaster we will all grow together
.
So I want more really awesomepeople to join, because then I
(19:53):
will do better.
So I think it's a win foreveryone.
Do you guys hear this mindset?
Speaker 1 (20:00):
Can you see the mindset on display?
There's no competition there,there's collaboration.
You're amazing.
Come on in.
I want more amazing people so Ican get even better.
Listen to that.
How wild is that?
Dr Poneko, thank you, this isso good.
And you said something profound.
You said you can say manyprofound things, but you said,
even if you're not sure what thewhole dream is right, you just
(20:22):
know there's a portion of it.
That's where we start from.
I could not have imagined thatI'll be where I am now.
All I knew is there's a nextstep I needed to take and I took
it.
There's no way I could havepredicted where.
I'd never thought I'd be apodcaster.
I never thought I'd be doingthat.
I never thought I'd be talkingto doctor.
I never thought any of thesethings.
I just knew there's more.
I was willing to invest inthere's more.
(20:42):
That was my business idea.
That was my whole idea ofthere's more Right.
So, rtmdcom.
And the thing is, if you notice, the decision Dr Poneko made to
get in is the decision she usedto bring her practice to where
she was full, as six months isthe same.
I'm scared, I'm not sure, butI'm still doing it.
I've made the decision is goingto happen.
(21:03):
It's the same thing.
Hi docs, welcome to the EntryMD podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, dr Ibnah.
We have Dr Brittany Panico.
(00:26):
She is joining us from Phoenix,arizona.
She is amazing.
Hello, how are you?
Thank you, how are you?
I am doing great, excitedYou're here.
Speaker 2 (00:44):
Thank you.
I'm sorry if there's a rumble.
I'm sitting in my car.
My office is being remodeled soI hide away.
Speaker 1 (00:50):
We're not mad at you and your office being remodeled.
We just want to see pictureslater.
How about that?
Speaker 2 (00:56):
Yes, I will post them .
Speaker 1 (00:57):
Okay.
So why don't you introduceyourself to the audience?
Let's hear your story.
It's going to be a gift to thepeople who get to listen.
Speaker 2 (01:08):
Sure, thank you.
So I'm Brittany Panico.
I'm a rheumatologist in Phoenixand I was in a, basically an
academic.
I was a clinician, academicclinician, so I wasn't producing
research, but I was seeingpatients in an academic center
in Phoenix and heard Dr Una'sVisibility Formula workshop.
(01:28):
This would have been a year anda half ago, so I've been in EBS
for a full year and my friend,who's a dermatologist, was sort
of pushing me or kind of urgingme when you're ready, start a
practice, because we need morepeople like you out here.
And I'm doing it and I thinkyou could do it.
So he sort of put the bug in myear.
But of course I'm thinking Idon't know a thing about
(01:50):
business.
I've been employed my entirecareer.
So I came across the VisibilityFormula workshop and thought,
oh my gosh, this is my ticket tolearning all of the things that
I need to learn to be able toopen up my own practice.
And sure enough.
So at that point you were doing, I think, quarterly
applications and it was verysimilar like a week to apply and
(02:14):
the night of I sent it I thinkI had an hour before the
deadline I submitted myapplication.
I told my husband I'm doingthis.
You'll thank me later, butwe're going to do this and he's
an electrophysiologist, so he'sokay.
You know I believe in you,whatever.
So got in and the way that wepaid for it essentially is I get
(02:39):
very paranoid about taxes.
I'm not a super, very kind ofsavvy person when it comes to
how I save and how we delegatefor taxes.
So I bank away a little bitextra every paycheck into our
tax fund and so usually we get arefund, because there was a
year I had to pay a lot of moneyand I told myself I would never
(03:00):
do that again.
So I overpay and that way weget a refund every year.
So we kind of decide how we'regoing to use that money and I we
had just decided together thatwe were going to use my, our
refund, essentially to pay forEBS.
So that's, that was my littletrick.
And then, like Dr Una hadmentioned, making it a line item
(03:21):
in your business.
So because of EBS, I started myown, my husband and I.
We started our own consultingcompany to do medical, to talk
and do consulting work.
So it's a line item for ourconsulting business now but then
rolling over into my practice.
So I was in the public serviceloan forgiveness program and my
(03:45):
loans were coming up to beforgiven.
So once that happened then Idecided to give my notice and
leave my employed practice andstart my own practice.
So that happened in December.
So I'm six months into my ownprivate practice in rheumatology
and I think one of the biggestways that I am seeing the return
on my investment is not onlythe consulting.
(04:09):
So I'm now a speaker for one ofthe pharmaceutical companies
that I use their product, sothat's going to pay for itself.
I only have to speak my handfulof times and I essentially paid
my tuition back.
But it's also in my ability topivot in my business now.
So if something doesn't seemlike it's going right or I'm not
(04:31):
necessarily getting the typesof referrals that I will
generate patient revenue, I knowhow to pivot that much quicker
so that I don't waste my timedoing stuff that's not actually
making money for my business.
So that's been really powerful,because when we're employed we
don't have that control to say Idon't specifically want to see
(04:52):
these patients who aren'tbringing in revenue to my
practice, whereas now I canidentify what portion of my
community not only needs my helpbut what portion is actually
investing back into my practiceso that I can then put more
money back into my community byhiring more staff, by servicing
(05:12):
in that way.
So I think the mindset youmentioned is such a key portion
of it, because we learn thenwhat it means to provide that
investment back into ourcommunity and how we can pivot
our role and our service toaccommodate for that.
So one of the things that'shappening just within the last
couple of weeks is a privatepractice closed, so there has
(05:36):
been a massive change and shiftin the patient population and so
a lot of those patients neededto be seen quickly or were
without infusion medications,and so we sort of capitalized on
that by increasing our socialmedia, increasing our kind of
word of mouth around thecommunity about we're here and
(05:59):
opening an infusion center andif you are somebody on infusions
, we're here for you.
So again, I think it's kind ofjust being able to take
something that you're alreadygood at, get better at it and be
more vocal about.
I am the person who can do thisfor you in this community and
it's just been really greatbecause that is the return right
(06:21):
, the patient volume, thefilling up your schedule quickly
, the being full at six monthshas been my return, because I'm
not struggling to see patientsand that's such a big relief but
in the sense, putting in thework that we talked about in EBS
, that Dr Una talks about, that,the success that other people
(06:43):
have had and the tools thatthey're using to then say, ok, I
can apply this to my specialty,my practice.
And then also just to give aquick aside because I know some
of us have spouses who are inmedicine I also feel like there
is a return on the investmentwithin my marriage because we're
(07:04):
communicating much moreeffectively with each other and
what we want out of our futurecareers.
And then also he's picking upthings that are working for me
and applying that to his career,and he's been getting offered
speaking engagements and beingable to sit on really big
(07:25):
meeting with people who designthings for his field product
development and things thatwouldn't necessarily doors, that
wouldn't have necessarily beenopened had he not put himself
out there seeing what I'm doingas well.
So I think, even though he'snot specifically involved in EBS
, he's listening and seeing whatI'm doing and thinking, ok, if
(07:50):
I apply these tools to my job, Ican get these things too.
And so, collectively.
Our family income has increasedbecause of that as well.
So I think that can apply topeople getting promotions and
other areas too, by seeing thethings that we're able to
accomplish.
So that's something that thiswas sweet when I talked Locke
about.
It's the investment, is justthe seed.
(08:14):
Like Dr Uno was saying, that'sjust the tip of the ice cream
that starts this big snowball ofall these other things that
happen, and a lot of it isn'tuntil months or maybe even a
year later, but once it startsto come, it starts happening
faster and bigger each time.
So that's been really rewarding.
Speaker 1 (08:33):
Man, okay, so tell your husband to expect an
invoice from EBS.
I'm kidding, I'm kidding.
Speaker 2 (08:39):
He's piggybacking it off of you.
Just say okay we know now.
Speaker 1 (08:43):
So hear this right and Dr Paneco is not the first
person to say this.
This is something you hear timeand time again of the impact it
has in marriages, because EBSit's a business school.
Today I was thinking about it.
I was like I will be shocked if, like in five or seven years,
we renamed this school becausethere's so much more than
(09:04):
business.
When we say dream business anddream life, this is what we're
talking about, where now themarriages are better, now the
communication is better, nowyour spouse is doing seeing you
do certain things and it's notlike they didn't have value for
it.
That's not what I'm trying tosay, but they look at you
different, like my wife.
My wife was a total boss.
Do you see what's going on here?
(09:25):
It's so crazy to see thatBecause you the person this is
about you becoming anentrepreneur, and
entrepreneurship is like almostthe best personal development
program there is out there Likethat's just what it is Now.
Dr Pinnacle, you just droppedso many nuggets I don't even
know where to start from.
So but I will ask you thisbecause I want people to get
(09:47):
this perspective.
You were in the business schoolfor almost a year before it was
time for you to start yourpractice.
I have that right.
Speaker 2 (09:57):
Yes, yes.
Speaker 1 (09:58):
Okay, because I want you to see this now Again.
This is an example of thatmindset that I am my best
appreciating asset.
She was not deciding to start apractice the next day, but she
was like I'm going to do thebusiness before the business,
I'm going to learn the skills,I'm going to learn what I need
to do.
But that's what put her in aposition where you heard her say
at six months, I'm full.
(10:19):
In a place where privatepractices are shutting down, she
said six months, I'm full, I'mnot struggling to see.
Then think about this.
We talked about the sevenfigure sales system, the seven
figure marketing system.
Now you can see that inoperation, where she's okay, so
that practice closed.
So we have all these patientswho are displaced.
So this is how we're going tocreate these buckets, so they'll
(10:43):
know that we're here.
So we just put the bucket sothey come from there to here and
she's not.
Oh, what do I?
I know what to do, right.
So I do this with social media,I do this with word of mouth, I
do this and I put that presenceout there.
So people are like, okay, weknow this is a place to go.
And she was able to turn thataround, you guys.
This is about becoming anentrepreneur, right, and it's
(11:07):
not one business, really, it'stwo businesses, cause you have
the consulting, you have theconsulting business and you have
the private practice, and nowyour husband is applying the
thing, getting his own speakinggigs and all of that.
So, collectively, family is somuch better, right?
So when you think about makingthe investment At this stage,
(11:28):
right, because you're at thebeginning stages of the return
of investment, because, remember, this is the gift that keeps
giving and, as the years go by,what it gives becomes bigger and
bigger, right?
So when you think about theinitial investment you made
compared to that's what I wastalking about, like, you can
focus on the investment, you canfocus on the dream.
When you compare the two, whatdo you think?
Speaker 2 (11:48):
I mean, it's so incredible to think all I had to
do is make that decision andnow it's automatic.
I came up for renewal and, yes,like not even a question, I had
already budgeted for to renew.
So I think it's really thatdecision of this has this is
what's gotten me this far in ayear.
So if I do it again, it'sunfathomable what can even
(12:10):
happen.
And I think the biggest thingthat really made a difference
for me was understanding whenyou're employed, your employer
sets a cap for you.
So I had all these restrictionson things I could do.
I couldn't speak, I couldn't goout and do moonlighting and I
couldn't make any extra money.
I was stuck in my salary and,of course, I could do.
(12:30):
I could Uber, I could do someother thing that was not tied to
medicine, but I couldn't use myskills to do anything else
outside of my employed position.
So now, if I decide I'm gonnastart using a supplement company
to build a vertical, if Idecide I want to do a third
(12:51):
party something or other to addan investment into my business,
if I want to cut expensessomewhere and use something
that's cheaper so that I havemore revenue to use that for
somewhere else I can make thosedecisions.
So your ability to pivot moneyand move money in those buckets
(13:11):
like Dr Unawa saying, you can dothat once you're no longer
under the umbrella of employment.
But I think it's helpful toothat even if you have the
intention of building yourpersonal brand while being
employed, there's still otherways right.
You can open that otherbusiness and do something
(13:31):
different that doesn't conflictwith your day job, whereas
that's kind of the mindset of,oh, I can offer all these other
things too, not just feel stuckin my job.
Speaker 1 (13:42):
We don't have to feel stuck.
I just like to think that allthis was from one decision.
This is what I've been sayingsince Saturday.
It is a decision, like all theother things how I pay you, how
I find the time, how that theydon't, it's noise.
What matters is the decision.
This is the dream, this is thecost from a dream.
(14:05):
I'm deciding to do it.
That's it.
It really is as simple as that.
It's not more complicated.
And for Dr Poneko, she's now inthis place where she's
experienced it.
So she's not waiting to be,she's just yeah, I already
budgeted it.
Whenever that time comes around, I'm just doing it.
That's it, because sheunderstands.
(14:25):
It's just that decision.
It's just that decision.
There we go, right.
So, dr Poneko, this is so good.
Thank you for sharing this, andI still get blown away every
time I hear you.
So, of course, the story keepsevolving, right?
I mean, in a time whenpractices are shutting down left
, right, in center, to say, like, in six months, I'm busy,
that's crazy.
It's crazy, but that's how weroll.
In fact, I don't know who saidthis.
I don't know who said this, butsome night we were having our
live session.
Our live sessions are onWednesdays at 7pm Eastern, and
(14:47):
someone's.
I started my practice fourmonths ago and I'm only breaking
each of those and I just saidI'm just looking at.
I was just like y'all are sospoiled in EPS.
I'm like go post that in anyother group on Facebook.
That was your Dr Palmer.
I was like go post it on anyother group in Facebook and say
my problem is that I've beenopen for a long time and I'm
like I'm not gonna post that.
I'm just like I'm not gonnapost that.
I'm just gonna post that.
(15:07):
I'm just like I'm just likey'all are so spoiled in EPS.
I'm like go post that in anyother group on Facebook.
That was your Dr Palmer.
I was like go post it on anyother group in Facebook and say
my problem is that I've beenopen for four months and I'm
breaking even they will drag youRight.
(15:27):
Because I was like wow, I waslike you guys are just rock
stars.
You're like this is a new norm,I'll take it, I'll take the
challenge, but it really is adifferent place and it really
comes from.
It really comes from thatcommitment.
It's a decision that turnspeople into like where, this is
(15:48):
how we roll, this is what we dowhen you join EBS, when you
joined the Entry MD BusinessSchool.
I want you to understand thatnow you're surrounded with
people like Dr Reed, people likeDr Palmer, to people like Dr
Poneco the doctors you heard onsite.
This is now your new community,where you have the best kind of
(16:09):
peer pressure, is positive peerpressure, and it's not in a bad
way, it's in an inspiring andpowering way.
Like you're like wait a minute,if she could, I can, if she
could.
Huh, well, that's the way theydid it.
I can do that too.
You have somebody you can askquestions, you can bounce ideas
off, like.
This becomes your newenvironment, and the law of the
(16:31):
environment is that you neverrise above your environment.
You're never unaffected by yourenvironment, right?
So you walk into a place fullof people like her.
It's like being under a ventthat's blowing cold air, like
you're gonna get cold.
So here you're gonna get onfire.
You're gonna go.
I can do this.
You're one decision away, okay,so please turn in your
(16:53):
application EntryMDcomforrestslash.
Apply and give yourself thegift of a new way of thinking.
I don't just go wait a minute,I don't have the time, I don't
have this, I don't have that.
You've done this before.
You did it for medical school.
You didn't stop.
You were like I got this, we'llfigure it out.
That's what you said.
That's what turned you from apimply teenager into a person
(17:15):
who can operate on hearts.
That's the power of thatdecision.
So I'm saying decide one moretime.
Are we gonna evolve once andstop Evolving once?
And stopping is what got uswhere we are.
That's what created the loss ofautonomy.
That's what created the burnout.
That's what created all of this.
We need to do one moreevolution and there'll be
(17:35):
another one after that.
Okay, so this is a trickevolution, but one more
evolution.
Like I am MD, can I be an MDplus entrepreneur?
Savvy entrepreneur, can I bethis?
Can I be that we're getting tothe stage where we're gonna
start talking about, as EBS,about disrupting industries.
Like I'm in my industry, I'mgonna disrupt it.
I'm not gonna complain aboutanything anymore.
(17:56):
We're gonna fix it right.
That's another evolution.
So, evolve, all right.
So the old you used to say, oh,I don't think I can afford it,
I don't think I can do it.
What if it doesn't work for me?
No, this is a new you.
Embrace the new you, okay.
Okay, dr Pinedko.
What would you say to theperson on the fence right, like
(18:17):
Dr, when I hear you, butthere'sa, but right, what would
you say?
And this is a person who wantsthe dream, right, this is not
someone who's cynical, this issomebody who wants it, but
they're like, still a littleunsure, right?
What would you say to thatperson?
Cause, we're in EBS, right,Every week, so we're on fire and
we're like, yeah, we can do it.
Like, the more impossible isthe money.
Yeah, we can do it, right, butthis person hasn't been in EBS
(18:39):
yet.
Okay, they're around me, sayersand all of that stuff.
Okay, so what would you say tothat person?
Speaker 2 (18:47):
I would tell you to do it scared, because we all
have that gut feeling of, oh, Idon't know if I'm ready for this
.
That's the feeling that movesus forward.
We do have it in us.
The money will come.
The money is just money thatwill come, but the decision to
move yourself forward there's nolanguage to express what that
(19:09):
means to you.
So do it scared.
Do it when you're not ready.
Just do it.
That's been my phrase for thisyear.
Just do it.
And I'm trying that to let thatvoice fold me back.
And so many amazing things havehappened that I would never
have even thought.
So you can't think of it.
You can't necessarily even knowwhat your dream is until you're
(19:32):
doing it and then it evolvesand it happens.
So, even if you think this is aportion of your dream, just do
it, and we're here for you andwe're ready.
And the more amazing peoplethat join, the harder we will
all push each other and thefaster we will all grow together
.
So I want more really awesomepeople to join, because then I
(19:53):
will do better.
So I think it's a win foreveryone.
Do you guys hear this mindset?
Speaker 1 (20:00):
Can you see the mindset on display?
There's no competition there,there's collaboration.
You're amazing.
Come on in.
I want more amazing people so Ican get even better.
Listen to that.
How wild is that?
Dr Poneko, thank you, this isso good.
And you said something profound.
You said you can say manyprofound things, but you said,
even if you're not sure what thewhole dream is right, you just
(20:22):
know there's a portion of it.
That's where we start from.
I could not have imagined thatI'll be where I am now.
All I knew is there's a nextstep I needed to take and I took
it.
There's no way I could havepredicted where.
I'd never thought I'd be apodcaster.
I never thought I'd be doingthat.
I never thought I'd be talkingto doctor.
I never thought any of thesethings.
I just knew there's more.
I was willing to invest inthere's more.
(20:42):
That was my business idea.
That was my whole idea ofthere's more Right.
So, rtmdcom.
And the thing is, if you notice, the decision Dr Poneko made to
get in is the decision she usedto bring her practice to where
she was full, as six months isthe same.
I'm scared, I'm not sure, butI'm still doing it.
I've made the decision is goingto happen.
(21:03):
It's the same thing.
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