September 11, 2023 • 24 mins
Five years ago, I made the daring decision to not just be a doctor but an entrepreneur. It was a strange, thrilling journey - stepping out of the confines of the hospital and into the vast, unpredictable world of business. Today, I am not just a physician but a successful entrepreneur, helping other doctors seize the realm of business, and I want to share that journey with you.
Embracing entrepreneurship in the field of medicine wasn't easy. It started with a yearning for something more - a desire for change. I wanted to diversify - to be a practice CEO, a speaker, a book author, even a consultant. However, I barely had the skills to do any of these. So, I invested in a speaker's program, a scary but necessary step. Over time, I found my niche, helping physicians like myself navigate the challenging waters of entrepreneurship. My commitment to this cause led to the birth of Entremd, a coaching and consulting platform designed specifically for physicians.
Now, Entremd is one of Inc's 5000 fastest-growing privately held companies in the United States. We've coached over 300 doctors and impacted thousands of lives through life-changing workshops. We have two best-selling books under our belt and a seven-figure practice and education business. This success didn't come easy. It required hard work, an open mind, and a commitment to evolution. Most importantly, it meant doing the work, getting out of my comfort zone, and interacting with the marketplace. I realized that without evolution and hard work, success is elusive.
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Hi docs, welcome to the Entremd podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, dr Ibnah.
Oh, hello.
Hello, my friend.
(00:23):
Welcome back to another episodeof the Entremd podcast.
Today's going to be a lot offun, because I'm kind of in my
feelings a little bit.
At the time of this recording.
It's September 2023.
And on September the 28th,we'll be celebrating five years
of Entremd, and when I stoppedto think about all the things
(00:44):
have happened over the last fiveyears, it really is mind
blowing, it's humbling, it'sshocking and it's also putting
me in a position where I'm like,wow, if I could say yes to
something that looked like animpossible dream and I could
find myself here, then whatcould happen if I make yes
(01:05):
saying yes a habit and to acertain extent, I have but when
I look at the cumulative effectof it, it's a lot.
And if I can take you back, Istill remember I picked that day
as our first day.
Really, it was a journey, right?
So you've heard me talk about2016 being the time when it
(01:25):
dawned on me that if my onlyskill is doctoring, that I'd be
out of luck.
And that's when I startedpursuing my reinvention, or
retooling myself and acquiringother skills and being able to
do other things and make moneyin other ways.
I still remember where I was inmy home office and I thought
about it.
(01:46):
I'm like, okay, well, the firstthing I thought of is, well, I
could be the CEO of my practice,as opposed to lead pediatrician
in my practice, and that'sdifferent.
That's a skill set.
That's all around building abusiness entity, building team,
getting things done throughpeople, being able to lead a
very profitable practice even ifI'm not seeing patients, and
(02:07):
all of those things.
I was like I guess that's thething.
And I'm like, okay, people makemoney.
Speaking, I'm a super shy,socially awkward, introvert,
introvert, but people make moneydoing that.
And I thought of writing books,I thought of consulting.
I'm like I've started thispractice.
It's really successful.
It's a pediatric practice,mostly Medicaid, still a seven
(02:27):
figure practice.
I'm like so if the skills workhere, they really work
everywhere.
And so I'm thinking about allthose things and the thing is,
at that point I couldn't do anyof those things and I couldn't
actually see myself do.
I couldn't see myselfdominating on stage or being
this consultant.
I didn't even know what a coachwas, so I didn't say coach, I
(02:50):
said consultant.
I couldn't see those things.
The CEO of my practice?
I could kind of see that, buteverything else was like totally
, totally out of reach in mymind.
And I'm so grateful that Idecided, you know, even though I
can't see it, even though Idon't know how I'm going to go
(03:11):
for it, I'm going to start and Iwas committed to figuring it
out.
And it was almost a year laterthat I found this speaker's
program.
And I didn't know anythingabout coaching.
I didn't know.
I didn't know you could be in aprogram and get an education
that way.
And I signed up for that.
You've heard me tell the storymany times.
And I paid the $43,000 for itand my husband and I still talk
(03:34):
about it until this day likethat's the best 43 grand we ever
spent.
And I spent that not knowing.
I knew I would evolve, I knew Iwould do the work, but I
couldn't actually tell you how Iwould make a return on my
investment because I was a docwho saw patients in my private
practice.
It's a little easier to seethat stuff now, but I couldn't
(03:58):
see.
Ointremd was not even remotelya figment of my imagination.
I mean, the first things I didwas I did some courses, like
over the summer, for teenagers.
I called it the VirtualLeadership Academy and I would
teach them personal developmentthings, mindset hacks, habit
hacks and things like that.
It was so rewarding.
(04:18):
I mean I had teenagers, parentscome and, oh my goodness,
you've given me a brand newchild, and things like that.
So I did that.
But I was like I don't wantthis to be my thing, like I
couldn't give my life to this,and I said, well, I'll help
entrepreneurs, because it'sreally close.
I love helping people becomethe best version of themselves
and entrepreneurship is onething that will force the best
(04:40):
version of yourself out of youif you let it.
And so I did that and noticed Iwasn't making that much of a.
I didn't have the traction thatI wanted.
You can scratch that all thestumble, stumble, stumble.
I wasn't having the tractionthat I wanted.
And the reason for that in mymind, when I had conversations
(05:01):
with people is the people whowere physicians were like,
clearly, you're not talking tous, you're talking to the other
entrepreneurs.
We're physicians, we don't dothings like that.
And then everybody was anon-physician is well, clearly
you're not talking to me becauseyou have access to capital.
You won't understand what we'regoing through and all of these
things.
And so I was just like okay, Igot picked and I said for the
(05:23):
non-physicians, they have a lotof stuff out there.
They're a lot of programs,they're a lot of schools.
They get it more than we do,but for us we're just in this
awkward place.
We think entrepreneurship is ofthe devil, but it really is our
ticket out of the mess that wefind ourselves in.
And I said, yeah, I can give mylife for that, like I can do
that for the.
I can take ownership of thephysician community and do that.
(05:45):
And so literally that's whenwe're like okay, and I started
helping physicians with theirbusinesses, some coaches, some
in private practice, like in aone-on-one capacity, when I say
some people is one or two.
But I wanted to share thevision of what we're going to do
.
And I had this event event.
(06:07):
I had six doctors at this event, okay, and three medical
students.
And at the event it was ourfirst event.
That's when we formed on TramD,that's when we coined the name
entrepreneurial MD and Iremember they paid 30 bucks each
, which was just to cover theirmeal, and I paid for the
students.
So I doubt we broke it.
(06:27):
Well, no, we broke even.
We broke even at least.
And then, yeah, and then Ishared the vision of this is why
we need to embraceentrepreneurship and this is why
it's happening in thehealthcare space.
And I still remember, I stillremember the docs who came, and
that was our very first meetingwas September 28th 2018.
And so I stopped today to kindof think about it, like what are
(06:54):
some of the things that havehappened?
And I share this, to kind ofgive you a space to kind of
dream, to If I said yes to thethings that are in front of me,
even though they look scary,even if I don't fully know how,
what could happen.
Right, because the things thatI'm going to talk about here,
(07:15):
they're not things that I hadeven fully dreamt of.
Like when I started, I was justlike I know I have to do this.
I know I have to do this, andso, in the course of these five
years, we have directly coachedover 300 doctors, whether that's
through the Entremde BusinessSchool or one-on-one coaching or
(07:38):
the programs that wereprecursors to the Entremde
Business School, because we hadtwo programs that were
precursors, and it's over 300doctors I think we're closer to
400, but it's over 300 doctors.
Does it include our workshops,our workshops?
At this point we've put over5,000 people through them and if
(07:59):
you've attended any of ourworkshops, our workshops are not
.
They're not fluffy, they're notthings we just put on so we can
run a sales pitch.
They're like high value, reallyhigh value.
It would change your life ifyou implement them type of
workshops.
And to think that we'vesupported that many people is
kind of wild.
We had two best selling booksthe Entremde Method Book If you
(08:22):
haven't got it, you definitelywant to grab a copy the Entremde
Method Book and Made for More,which is a collaboration book
which we did with some of thedoctors from the Entremde
Business School, and both ofthem are best selling books and
sold thousands and thousands ofcopies.
We have a podcast this oneyou're listening to.
It's Cross 550,000 Downloads,which is so wild if you think
(08:43):
about it.
The podcast will be four yearsold in a few months and so it's
just wild to see what hashappened.
Built up my private practiceand I wanted to set an example,
like you can build a practice asa business entity that has the
capability of working withoutyou, and so I went on a
(09:04):
sabbatical as an experiment,amongst other things, and it's
grown without me there.
You know, like Entremde, Ifought for it to grow.
One of the reasons is because Ifeel like I have an assignment
to the physician community andthere are a million physicians
and so I really have to get theword out there and do the work,
(09:27):
and so I feel a responsibilityto do that.
I also feel like I have theopportunity to be an example of
what is possible to thephysicians, and so to build a
seven figure practice and builda seven figure education
business is kind of like eitherway, we can do this right.
Either way, it doesn't meananybody has to build.
(09:50):
What I've built is just to say,well, it's possible, it's
possible.
That's not a ceiling.
You can't say physicians can'tdo that, it's possible.
And so we have this, we haveEntremD, and EntremD is a
company.
The EntremD Business School isan institution that is really
(10:10):
disrupting the space forphysicians, showing them what is
possible, and it's so amazingthe doctors we've gotten the
privilege of working with overthe years and to see them across
the six-figure mark,seven-figure mark, eight-figure,
seven-figure mark, multipleseven-figure mark.
I said eight and I'm waitingbecause we're going to do that
(10:31):
too to see a place that is sopositive, like I am convinced is
the most positive place onFacebook, like really.
And to see doctors in a timewhen people are so terrified
they're terminating stuff.
But these I mean these docshave been building brands,
building business skills,building networks,
(10:52):
collaborations all of thesethings creating wealth, even as
employed physicians, and so whenthey tell them you're
terminated, they come back andsay I got terminated today and
the crowd goes whoopee now youcan go do whatever it is you
really want to do and they'recelebrated and things like that,
and they go on to kill it.
It's a really great place, aplace where doctors can dream
(11:14):
and nobody shames them for theirdreams and this will call you
out if there's stuff to be done.
That's not happening and thingslike that.
But it's a really great place.
And to think that we've builtthat, that is so humbling and so
wild.
And more recently we made theInc 5000 list of fastest growing
(11:34):
privately held companies in theUnited States.
We were number 315, which tothink that on TramD, fastest
growing and United States willbe in the same sentence is like
nuts.
It's like absolutely nuts.
And so when I think about allthose things, and wow, if I
didn't say yes all the way backthen, if I didn't explore in
(11:57):
2016, if I didn't say yes to mydevelopment in 2018, if I didn't
say okay, I'll hold the meetingwith the six doctors and the
three medical students, wewouldn't be here, like there's
no way I could have predictedthis is the way it would look.
And the reason why, cheryl ofthis is I want you to think
right now, in this moment whathave you not decided to say yes
(12:22):
to just yet?
Maybe you're afraid I was.
Maybe you don't feel likeyou're the kind of person who
can pull that off.
I understand that.
That was me.
Maybe you feel like you'vetried some things before and
they didn't work.
I get that, but I want toinvite you to be curious and go
wait a minute.
But what if this worked right?
(12:43):
There's all this.
What if it doesn't work?
What if this?
What if I lose my money?
Blah, blah, blah, blah, blah.
But what if it works?
I mean, this is one life, thisis not the rehearsal.
And who wants to live in regretlike I could have tried then.
I'm 90 now, so I can't.
I want to invite you to say,yes, that is the place where
(13:04):
magical things happen, right,and I don't want to just tell
you oh, say yes, go for it.
I want to kind of give you atwo-step formula that I've used
and I want you to, well, maybethree-step, well, two-step
formula, and it's two thingsreally.
The first is a commitment toyour evolution, right, like the
(13:25):
version of you that exists rightnow is probably not the version
of you that'll pull that off.
However, you're gonna becomethat version, and that's not
something that's gonna happenaccidentally.
You're gonna intentionally dothe work to become that person.
And what does that mean?
That means that if you decide,well, I'm going to build a
seven-figure company or I'mgoing to build a multiple seven
(13:47):
or eight-figure company, yourmindset is gonna need to go
there right, like you're goingto start adopting the identity
of the kind of person who doesthat.
You're gonna need to startadopting that.
You may not have the habitsthat support that, whether that
is personal habits, like readingand listening to podcasts and
(14:09):
curating your inner circle, andlike those kind of habits, or
work habits like selling, youknow, maybe, or leading a team
or whatever you may go.
I don't do stuff like that.
But because you decided I wantto take on this identity as this
kind of person who gets thesekind of results, then you're
gonna adopt those habits,because now that's the kind of
(14:30):
person you are and that's whatyou do, right, and so it's a
commitment to evolution.
I did this post on Facebookwhere it's like you're more like
a play-doh than you are like arock, like you are who you are
right now.
Great, but you're not stuck,you're not static, you're
(14:50):
dynamic.
You can become the nextiteration, the next version.
I mean, if an iPhone can do itand go from iPhone one to iPhone
two, the iPhone three, what ifwe had a major upgrade every
year?
What if we had a major upgradeevery 90 days?
And that's kind of what Istarted working on, where Every
90 days I wanted to haveexperienced an upgrade, and so
(15:11):
the results I get are differentand all of those things and so.
So Evolution, like you cannot,I mean you can, but I recommend
you don't Fight to stay who youare like.
This is just me.
Like why, why, why would youfight for that?
You want different results.
You got to let go of whatyou've always done or how you've
(15:31):
always thought, or all of thosethings.
Evolution is the name of thegame, right?
And?
And for me, I am committed toevolving till the day I leave
this planet.
I'm gonna become more and moreand more of who I have the
capacity to be right, and sothat's the first thing and the
second thing you know.
So you know your mindset, work,all of those things will fall
(15:54):
under evolution.
But the second thing is reallydoing the work, and I talk about
this.
A lot motivation is notrequired.
You don't have to feel acertain way.
You don't have to be in aposition where you can do it
perfectly.
You don't.
You don't have to feel like it.
There is work required, yourwillingness to do the work
required right.
So people, there are people whowalk up to me and they're like
(16:14):
I'm an entrepreneur, but I don'treally want to do the selling
thing, I don't do the marketingthing.
I just want to get a team andI'm like you don't know, you
have refused to Interact with amarketplace, so you don't even
know what your marketing companycan say.
Then they can't figure that outfor you.
And, of course you can workwith the marketing company, but
you can't abdicate marketing.
(16:34):
It doesn't work that way.
Right, you have this bigrevenue goal, but you don't want
to do the selling work.
And I'm like, and I just wantto funnel.
I'm like the people withfunnels are selling like they
sell like the funnel is not themagic cure.
If it was, they won't beselling.
They're selling too.
So there's work that needs tobe done.
Maybe you've hired somebodybefore.
They burnt you badly and you'relike that's it, I'm gonna do
(16:57):
everything myself.
Well, you're just gonna have tostay small.
If you will not do the workbecoming really good at hiring
I'm really good at de-hiring,I'm really good at building
company culture and good atleading your people You're gonna
be by yourself.
And one is too small a numberfor greatness, and so you're
just saying I don't ever want tobe great.
That like, fine, I just staywhere I am right.
And so the work has to be done.
(17:17):
The work has to be done andwhen you think about there is
this is it's very, it's verysubtle, meaning that you can
miss it, but it's veryaggressive in the sense that
it's everywhere and it's in yourface.
And it's this narrative thatentrepreneurship, when done
right, is nice and smooth andyou don't really have to work,
(17:39):
like people tell me.
I just need to stop workingthis job because I want to.
I want to Do a business andjust all my time when work, when
I want, and I'm like you needto keep your job Because that's
not.
Though I don't know who toldyou that.
That's not the wayentrepreneurship works.
Is it rewarding a thousandpercent?
Is it hard work, 3,000 percent?
Right?
And so if you so it's the whole.
(17:59):
Sit on the beach, setdemargarita, like it's just ooh,
la la, that's myentrepreneurship.
But I tell the doctors in thealternative business school that
entrepreneurship is more, a lotmore Like a construction site,
and in the construction sitepeople have the dirty clothes on
.
It's really dusty, it's noisy,it's in chaotic and all of those
kind of things there.
Delays all these things.
That's that's construction.
(18:19):
Now, you're gonna end up with areally pretty building, but
you're gonna go throughconstruction to get there, and
if you have that attitude, thenyou're not confused that you
need to work like you don't comedressed for the wrong way.
Okay, you come for theconstruction site, you do what
is required right.
And now, of course, there areways to make it easier, but
(18:40):
there's no way to eliminate thehard work, right, like the hard
work is a hard work and it justflat out needs to be done.
And so If you'll be committedto evolving and committed to
doing the work, then what'sgonna end up happening is you're
gonna get blown away by theresults.
Right, evolution, work, results, mind-blowing results, and that
(19:01):
you know for everyone listening.
This is my, this is my wish foryou, this is my hope for you.
I can't wait to celebrate whenyou do this.
But if you decide to do you theevolution, and you decide to do
the work, and you look, fiveyears from now, you're going to
be blown away.
Now, it's not going to takefive years for you to be blown
away.
I've been blown away for a longtime, but you will be surprised
(19:25):
.
And to think that we're justhitting five years, like what is
about to happen over the nextfive, I cannot even imagine.
You know I'll try, but I don'tthink I'll hit it.
I don't think I'll know forsure, you know.
So those are the two things youwant to do, right, and part of
your commitment is thecommitment to do it, to doing it
(19:47):
.
The other commitment is reallythe commitment to investing in
yourself.
Now I will say this if you'relike I got this doctor and I
know exactly what to do, thenI'll just say you can hit the
fast forward 30 second theme fora little bit.
But there are many of you likeyou're committed, you want to
(20:07):
get this done, you're committedto the results, you're terrified
of investing in yourself.
And I would say to you that ifyou're like I want to do this,
but I know I need the mentorshipOK, I've been listening to the
podcast for a long time and Iknow the things and I know
they'll work and I've tried ithere and there, but I haven't
been able to do it consistentlyand all of that.
(20:29):
And you're like man.
I've thought about theon-trendy business school.
I've seen my friends go intothe school and I've watched
their lives like completelytransform.
I want to invite you and say,hey, maybe this is the day.
Ok, you're in the same spotwhere it was five years ago when
I had the opportunity to investin, you know, the $43,000
(20:50):
speaker program, and Iunderstand that feeling and I
understand the what.
If I understand this is crazy.
I'm like I have never doneanything like this before, but I
am so grateful that for somereason, I said yes that day and
I want to invite you to say yesto yourself too.
Even if you're unsure, I wantyou to just go fill out an
application.
(21:10):
When you fill out anapplication, so on the keto
probably, you get on the phonewith you and look through your
business and all of that stuffand if it is not the right next
step, we will tell you right.
If it is, we would love towelcome you and introduce you to
your new community.
We call it the EBS Commonwealth.
It's just a group of rock starphysician entrepreneurs who are
(21:32):
killing it and it is such agreat group and we will get to
be.
You know calls every week, livesessions, and we'll get to be
in the same Facebook group andyou'll get to share your wins.
You get to ask questions, askhow you can apply things.
You get to watch other peopledo crazy things and they'll be
(21:53):
your inspiration and your dailymotivation.
If you will do that, ok, soit's ontrendycom forward slash
business.
That's ontrendycom forwardslash business and start the
clock.
You know what I mean.
Like start the clock, and Iwould love to see what you would
be saying and EBS, in theontrendy business school, we
live 90 days at a time, and sowhat that means is, every 90
(22:17):
days you can look back and go,whoa, look, what happened.
It's going to be so wild thatcould that could totally be your
story.
I start the clock, ok, andwhether you joined the school or
not, I mean as much as you canwith what you know.
Start your evolution, startdoing the work so that you can
(22:38):
create results that will blowyour mind.
I can't wait to celebrate everysingle one of them.
What I would love for you to dois share this episode with
another doctor in your life.
Tell them oh, my goodness right, what could happen to us in
five years?
And you never know whose lifeyou change by doing that.
So share it.
You share it on your socialmedia tag, us hashtag on the
internet, and if you'reinterested in the ontrendy
(23:00):
podcast, I'd love to go.
Reshare your stuff.
Shout you out and I will seeyou, my friend, on the next
episode of the ontrendy podcast.
Hey, if you love listening tothe ontrendy podcast, I want to
invite you to join ontrendy ondemand.
It is my signature subscriptionprogram that gives you access
to a library of business coursesdesigned to help you do one
(23:24):
thing as a physicianentrepreneur, and that is to
thrive.
Follow on demand and I'd loveto have you join us.
See you on the inside.
Hi docs, welcome to the Entremd podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, dr Ibnah.
Oh, hello.
Hello, my friend.
(00:23):
Welcome back to another episodeof the Entremd podcast.
Today's going to be a lot offun, because I'm kind of in my
feelings a little bit.
At the time of this recording.
It's September 2023.
And on September the 28th,we'll be celebrating five years
of Entremd, and when I stoppedto think about all the things
(00:44):
have happened over the last fiveyears, it really is mind
blowing, it's humbling, it'sshocking and it's also putting
me in a position where I'm like,wow, if I could say yes to
something that looked like animpossible dream and I could
find myself here, then whatcould happen if I make yes
(01:05):
saying yes a habit and to acertain extent, I have but when
I look at the cumulative effectof it, it's a lot.
And if I can take you back, Istill remember I picked that day
as our first day.
Really, it was a journey, right?
So you've heard me talk about2016 being the time when it
(01:25):
dawned on me that if my onlyskill is doctoring, that I'd be
out of luck.
And that's when I startedpursuing my reinvention, or
retooling myself and acquiringother skills and being able to
do other things and make moneyin other ways.
I still remember where I was inmy home office and I thought
about it.
(01:46):
I'm like, okay, well, the firstthing I thought of is, well, I
could be the CEO of my practice,as opposed to lead pediatrician
in my practice, and that'sdifferent.
That's a skill set.
That's all around building abusiness entity, building team,
getting things done throughpeople, being able to lead a
very profitable practice even ifI'm not seeing patients, and
(02:07):
all of those things.
I was like I guess that's thething.
And I'm like, okay, people makemoney.
Speaking, I'm a super shy,socially awkward, introvert,
introvert, but people make moneydoing that.
And I thought of writing books,I thought of consulting.
I'm like I've started thispractice.
It's really successful.
It's a pediatric practice,mostly Medicaid, still a seven
(02:27):
figure practice.
I'm like so if the skills workhere, they really work
everywhere.
And so I'm thinking about allthose things and the thing is,
at that point I couldn't do anyof those things and I couldn't
actually see myself do.
I couldn't see myselfdominating on stage or being
this consultant.
I didn't even know what a coachwas, so I didn't say coach, I
(02:50):
said consultant.
I couldn't see those things.
The CEO of my practice?
I could kind of see that, buteverything else was like totally
, totally out of reach in mymind.
And I'm so grateful that Idecided, you know, even though I
can't see it, even though Idon't know how I'm going to go
(03:11):
for it, I'm going to start and Iwas committed to figuring it
out.
And it was almost a year laterthat I found this speaker's
program.
And I didn't know anythingabout coaching.
I didn't know.
I didn't know you could be in aprogram and get an education
that way.
And I signed up for that.
You've heard me tell the storymany times.
And I paid the $43,000 for itand my husband and I still talk
(03:34):
about it until this day likethat's the best 43 grand we ever
spent.
And I spent that not knowing.
I knew I would evolve, I knew Iwould do the work, but I
couldn't actually tell you how Iwould make a return on my
investment because I was a docwho saw patients in my private
practice.
It's a little easier to seethat stuff now, but I couldn't
(03:58):
see.
Ointremd was not even remotelya figment of my imagination.
I mean, the first things I didwas I did some courses, like
over the summer, for teenagers.
I called it the VirtualLeadership Academy and I would
teach them personal developmentthings, mindset hacks, habit
hacks and things like that.
It was so rewarding.
(04:18):
I mean I had teenagers, parentscome and, oh my goodness,
you've given me a brand newchild, and things like that.
So I did that.
But I was like I don't wantthis to be my thing, like I
couldn't give my life to this,and I said, well, I'll help
entrepreneurs, because it'sreally close.
I love helping people becomethe best version of themselves
and entrepreneurship is onething that will force the best
(04:40):
version of yourself out of youif you let it.
And so I did that and noticed Iwasn't making that much of a.
I didn't have the traction thatI wanted.
You can scratch that all thestumble, stumble, stumble.
I wasn't having the tractionthat I wanted.
And the reason for that in mymind, when I had conversations
(05:01):
with people is the people whowere physicians were like,
clearly, you're not talking tous, you're talking to the other
entrepreneurs.
We're physicians, we don't dothings like that.
And then everybody was anon-physician is well, clearly
you're not talking to me becauseyou have access to capital.
You won't understand what we'regoing through and all of these
things.
And so I was just like okay, Igot picked and I said for the
(05:23):
non-physicians, they have a lotof stuff out there.
They're a lot of programs,they're a lot of schools.
They get it more than we do,but for us we're just in this
awkward place.
We think entrepreneurship is ofthe devil, but it really is our
ticket out of the mess that wefind ourselves in.
And I said, yeah, I can give mylife for that, like I can do
that for the.
I can take ownership of thephysician community and do that.
(05:45):
And so literally that's whenwe're like okay, and I started
helping physicians with theirbusinesses, some coaches, some
in private practice, like in aone-on-one capacity, when I say
some people is one or two.
But I wanted to share thevision of what we're going to do
.
And I had this event event.
(06:07):
I had six doctors at this event, okay, and three medical
students.
And at the event it was ourfirst event.
That's when we formed on TramD,that's when we coined the name
entrepreneurial MD and Iremember they paid 30 bucks each
, which was just to cover theirmeal, and I paid for the
students.
So I doubt we broke it.
(06:27):
Well, no, we broke even.
We broke even at least.
And then, yeah, and then Ishared the vision of this is why
we need to embraceentrepreneurship and this is why
it's happening in thehealthcare space.
And I still remember, I stillremember the docs who came, and
that was our very first meetingwas September 28th 2018.
And so I stopped today to kindof think about it, like what are
(06:54):
some of the things that havehappened?
And I share this, to kind ofgive you a space to kind of
dream, to If I said yes to thethings that are in front of me,
even though they look scary,even if I don't fully know how,
what could happen.
Right, because the things thatI'm going to talk about here,
(07:15):
they're not things that I hadeven fully dreamt of.
Like when I started, I was justlike I know I have to do this.
I know I have to do this, andso, in the course of these five
years, we have directly coachedover 300 doctors, whether that's
through the Entremde BusinessSchool or one-on-one coaching or
(07:38):
the programs that wereprecursors to the Entremde
Business School, because we hadtwo programs that were
precursors, and it's over 300doctors I think we're closer to
400, but it's over 300 doctors.
Does it include our workshops,our workshops?
At this point we've put over5,000 people through them and if
(07:59):
you've attended any of ourworkshops, our workshops are not
.
They're not fluffy, they're notthings we just put on so we can
run a sales pitch.
They're like high value, reallyhigh value.
It would change your life ifyou implement them type of
workshops.
And to think that we'vesupported that many people is
kind of wild.
We had two best selling booksthe Entremde Method Book If you
(08:22):
haven't got it, you definitelywant to grab a copy the Entremde
Method Book and Made for More,which is a collaboration book
which we did with some of thedoctors from the Entremde
Business School, and both ofthem are best selling books and
sold thousands and thousands ofcopies.
We have a podcast this oneyou're listening to.
It's Cross 550,000 Downloads,which is so wild if you think
(08:43):
about it.
The podcast will be four yearsold in a few months and so it's
just wild to see what hashappened.
Built up my private practiceand I wanted to set an example,
like you can build a practice asa business entity that has the
capability of working withoutyou, and so I went on a
(09:04):
sabbatical as an experiment,amongst other things, and it's
grown without me there.
You know, like Entremde, Ifought for it to grow.
One of the reasons is because Ifeel like I have an assignment
to the physician community andthere are a million physicians
and so I really have to get theword out there and do the work,
(09:27):
and so I feel a responsibilityto do that.
I also feel like I have theopportunity to be an example of
what is possible to thephysicians, and so to build a
seven figure practice and builda seven figure education
business is kind of like eitherway, we can do this right.
Either way, it doesn't meananybody has to build.
(09:50):
What I've built is just to say,well, it's possible, it's
possible.
That's not a ceiling.
You can't say physicians can'tdo that, it's possible.
And so we have this, we haveEntremD, and EntremD is a
company.
The EntremD Business School isan institution that is really
(10:10):
disrupting the space forphysicians, showing them what is
possible, and it's so amazingthe doctors we've gotten the
privilege of working with overthe years and to see them across
the six-figure mark,seven-figure mark, eight-figure,
seven-figure mark, multipleseven-figure mark.
I said eight and I'm waitingbecause we're going to do that
(10:31):
too to see a place that is sopositive, like I am convinced is
the most positive place onFacebook, like really.
And to see doctors in a timewhen people are so terrified
they're terminating stuff.
But these I mean these docshave been building brands,
building business skills,building networks,
(10:52):
collaborations all of thesethings creating wealth, even as
employed physicians, and so whenthey tell them you're
terminated, they come back andsay I got terminated today and
the crowd goes whoopee now youcan go do whatever it is you
really want to do and they'recelebrated and things like that,
and they go on to kill it.
It's a really great place, aplace where doctors can dream
(11:14):
and nobody shames them for theirdreams and this will call you
out if there's stuff to be done.
That's not happening and thingslike that.
But it's a really great place.
And to think that we've builtthat, that is so humbling and so
wild.
And more recently we made theInc 5000 list of fastest growing
(11:34):
privately held companies in theUnited States.
We were number 315, which tothink that on TramD, fastest
growing and United States willbe in the same sentence is like
nuts.
It's like absolutely nuts.
And so when I think about allthose things, and wow, if I
didn't say yes all the way backthen, if I didn't explore in
(11:57):
2016, if I didn't say yes to mydevelopment in 2018, if I didn't
say okay, I'll hold the meetingwith the six doctors and the
three medical students, wewouldn't be here, like there's
no way I could have predictedthis is the way it would look.
And the reason why, cheryl ofthis is I want you to think
right now, in this moment whathave you not decided to say yes
(12:22):
to just yet?
Maybe you're afraid I was.
Maybe you don't feel likeyou're the kind of person who
can pull that off.
I understand that.
That was me.
Maybe you feel like you'vetried some things before and
they didn't work.
I get that, but I want toinvite you to be curious and go
wait a minute.
But what if this worked right?
(12:43):
There's all this.
What if it doesn't work?
What if this?
What if I lose my money?
Blah, blah, blah, blah, blah.
But what if it works?
I mean, this is one life, thisis not the rehearsal.
And who wants to live in regretlike I could have tried then.
I'm 90 now, so I can't.
I want to invite you to say,yes, that is the place where
(13:04):
magical things happen, right,and I don't want to just tell
you oh, say yes, go for it.
I want to kind of give you atwo-step formula that I've used
and I want you to, well, maybethree-step, well, two-step
formula, and it's two thingsreally.
The first is a commitment toyour evolution, right, like the
(13:25):
version of you that exists rightnow is probably not the version
of you that'll pull that off.
However, you're gonna becomethat version, and that's not
something that's gonna happenaccidentally.
You're gonna intentionally dothe work to become that person.
And what does that mean?
That means that if you decide,well, I'm going to build a
seven-figure company or I'mgoing to build a multiple seven
(13:47):
or eight-figure company, yourmindset is gonna need to go
there right, like you're goingto start adopting the identity
of the kind of person who doesthat.
You're gonna need to startadopting that.
You may not have the habitsthat support that, whether that
is personal habits, like readingand listening to podcasts and
(14:09):
curating your inner circle, andlike those kind of habits, or
work habits like selling, youknow, maybe, or leading a team
or whatever you may go.
I don't do stuff like that.
But because you decided I wantto take on this identity as this
kind of person who gets thesekind of results, then you're
gonna adopt those habits,because now that's the kind of
(14:30):
person you are and that's whatyou do, right, and so it's a
commitment to evolution.
I did this post on Facebookwhere it's like you're more like
a play-doh than you are like arock, like you are who you are
right now.
Great, but you're not stuck,you're not static, you're
(14:50):
dynamic.
You can become the nextiteration, the next version.
I mean, if an iPhone can do itand go from iPhone one to iPhone
two, the iPhone three, what ifwe had a major upgrade every
year?
What if we had a major upgradeevery 90 days?
And that's kind of what Istarted working on, where Every
90 days I wanted to haveexperienced an upgrade, and so
(15:11):
the results I get are differentand all of those things and so.
So Evolution, like you cannot,I mean you can, but I recommend
you don't Fight to stay who youare like.
This is just me.
Like why, why, why would youfight for that?
You want different results.
You got to let go of whatyou've always done or how you've
(15:31):
always thought, or all of thosethings.
Evolution is the name of thegame, right?
And?
And for me, I am committed toevolving till the day I leave
this planet.
I'm gonna become more and moreand more of who I have the
capacity to be right, and sothat's the first thing and the
second thing you know.
So you know your mindset, work,all of those things will fall
(15:54):
under evolution.
But the second thing is reallydoing the work, and I talk about
this.
A lot motivation is notrequired.
You don't have to feel acertain way.
You don't have to be in aposition where you can do it
perfectly.
You don't.
You don't have to feel like it.
There is work required, yourwillingness to do the work
required right.
So people, there are people whowalk up to me and they're like
(16:14):
I'm an entrepreneur, but I don'treally want to do the selling
thing, I don't do the marketingthing.
I just want to get a team andI'm like you don't know, you
have refused to Interact with amarketplace, so you don't even
know what your marketing companycan say.
Then they can't figure that outfor you.
And, of course you can workwith the marketing company, but
you can't abdicate marketing.
(16:34):
It doesn't work that way.
Right, you have this bigrevenue goal, but you don't want
to do the selling work.
And I'm like, and I just wantto funnel.
I'm like the people withfunnels are selling like they
sell like the funnel is not themagic cure.
If it was, they won't beselling.
They're selling too.
So there's work that needs tobe done.
Maybe you've hired somebodybefore.
They burnt you badly and you'relike that's it, I'm gonna do
(16:57):
everything myself.
Well, you're just gonna have tostay small.
If you will not do the workbecoming really good at hiring
I'm really good at de-hiring,I'm really good at building
company culture and good atleading your people You're gonna
be by yourself.
And one is too small a numberfor greatness, and so you're
just saying I don't ever want tobe great.
That like, fine, I just staywhere I am right.
And so the work has to be done.
(17:17):
The work has to be done andwhen you think about there is
this is it's very, it's verysubtle, meaning that you can
miss it, but it's veryaggressive in the sense that
it's everywhere and it's in yourface.
And it's this narrative thatentrepreneurship, when done
right, is nice and smooth andyou don't really have to work,
(17:39):
like people tell me.
I just need to stop workingthis job because I want to.
I want to Do a business andjust all my time when work, when
I want, and I'm like you needto keep your job Because that's
not.
Though I don't know who toldyou that.
That's not the wayentrepreneurship works.
Is it rewarding a thousandpercent?
Is it hard work, 3,000 percent?
Right?
And so if you so it's the whole.
(17:59):
Sit on the beach, setdemargarita, like it's just ooh,
la la, that's myentrepreneurship.
But I tell the doctors in thealternative business school that
entrepreneurship is more, a lotmore Like a construction site,
and in the construction sitepeople have the dirty clothes on
.
It's really dusty, it's noisy,it's in chaotic and all of those
kind of things there.
Delays all these things.
That's that's construction.
(18:19):
Now, you're gonna end up with areally pretty building, but
you're gonna go throughconstruction to get there, and
if you have that attitude, thenyou're not confused that you
need to work like you don't comedressed for the wrong way.
Okay, you come for theconstruction site, you do what
is required right.
And now, of course, there areways to make it easier, but
(18:40):
there's no way to eliminate thehard work, right, like the hard
work is a hard work and it justflat out needs to be done.
And so If you'll be committedto evolving and committed to
doing the work, then what'sgonna end up happening is you're
gonna get blown away by theresults.
Right, evolution, work, results, mind-blowing results, and that
(19:01):
you know for everyone listening.
This is my, this is my wish foryou, this is my hope for you.
I can't wait to celebrate whenyou do this.
But if you decide to do you theevolution, and you decide to do
the work, and you look, fiveyears from now, you're going to
be blown away.
Now, it's not going to takefive years for you to be blown
away.
I've been blown away for a longtime, but you will be surprised
(19:25):
.
And to think that we're justhitting five years, like what is
about to happen over the nextfive, I cannot even imagine.
You know I'll try, but I don'tthink I'll hit it.
I don't think I'll know forsure, you know.
So those are the two things youwant to do, right, and part of
your commitment is thecommitment to do it, to doing it
(19:47):
.
The other commitment is reallythe commitment to investing in
yourself.
Now I will say this if you'relike I got this doctor and I
know exactly what to do, thenI'll just say you can hit the
fast forward 30 second theme fora little bit.
But there are many of you likeyou're committed, you want to
(20:07):
get this done, you're committedto the results, you're terrified
of investing in yourself.
And I would say to you that ifyou're like I want to do this,
but I know I need the mentorshipOK, I've been listening to the
podcast for a long time and Iknow the things and I know
they'll work and I've tried ithere and there, but I haven't
been able to do it consistentlyand all of that.
(20:29):
And you're like man.
I've thought about theon-trendy business school.
I've seen my friends go intothe school and I've watched
their lives like completelytransform.
I want to invite you and say,hey, maybe this is the day.
Ok, you're in the same spotwhere it was five years ago when
I had the opportunity to investin, you know, the $43,000
(20:50):
speaker program, and Iunderstand that feeling and I
understand the what.
If I understand this is crazy.
I'm like I have never doneanything like this before, but I
am so grateful that for somereason, I said yes that day and
I want to invite you to say yesto yourself too.
Even if you're unsure, I wantyou to just go fill out an
application.
(21:10):
When you fill out anapplication, so on the keto
probably, you get on the phonewith you and look through your
business and all of that stuffand if it is not the right next
step, we will tell you right.
If it is, we would love towelcome you and introduce you to
your new community.
We call it the EBS Commonwealth.
It's just a group of rock starphysician entrepreneurs who are
(21:32):
killing it and it is such agreat group and we will get to
be.
You know calls every week, livesessions, and we'll get to be
in the same Facebook group andyou'll get to share your wins.
You get to ask questions, askhow you can apply things.
You get to watch other peopledo crazy things and they'll be
(21:53):
your inspiration and your dailymotivation.
If you will do that, ok, soit's ontrendycom forward slash
business.
That's ontrendycom forwardslash business and start the
clock.
You know what I mean.
Like start the clock, and Iwould love to see what you would
be saying and EBS, in theontrendy business school, we
live 90 days at a time, and sowhat that means is, every 90
(22:17):
days you can look back and go,whoa, look, what happened.
It's going to be so wild thatcould that could totally be your
story.
I start the clock, ok, andwhether you joined the school or
not, I mean as much as you canwith what you know.
Start your evolution, startdoing the work so that you can
(22:38):
create results that will blowyour mind.
I can't wait to celebrate everysingle one of them.
What I would love for you to dois share this episode with
another doctor in your life.
Tell them oh, my goodness right, what could happen to us in
five years?
And you never know whose lifeyou change by doing that.
So share it.
You share it on your socialmedia tag, us hashtag on the
internet, and if you'reinterested in the ontrendy
(23:00):
podcast, I'd love to go.
Reshare your stuff.
Shout you out and I will seeyou, my friend, on the next
episode of the ontrendy podcast.
Hey, if you love listening tothe ontrendy podcast, I want to
invite you to join ontrendy ondemand.
It is my signature subscriptionprogram that gives you access
to a library of business coursesdesigned to help you do one
(23:24):
thing as a physicianentrepreneur, and that is to
thrive.
Follow on demand and I'd loveto have you join us.
See you on the inside.
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