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April 10, 2024 13 mins

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Meet Peter Andrews - a faith-inspired author and entrepreneur seeking to elevate the stories of his homeland in Southern Appalachia through a brick and mortar bookstore in Sevierville, Tennessee as well as through his new podcast titled “Let Me Tell You A Story: Narratives From My Homeland .”

Peter has been instrumental in helping Faithonomics reach its target audience. Overall, he is great, but there is one small catch. He isn't a real person.

In this special Spotlight Episode, Rayce shares why investing the time to craft customer personas (like Peter Andrews) is an important step in the startup process. From how these personas can help guide your marketing strategy to the first step you need to take when beginning to craft your own, this episode is short, digestible, yet full of practical wisdom.   

>> Download Our Free Customer Persona Template Here <<

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Thanks for listening! We'd love it if you'd give the show a follow and leave a good review - it helps other faith-inspired leaders like yourself find the show.

Ready to start your financial wellness journey and bring your bold ideas for good to life? We invite you to explore and join our Doers Creative. We also invite you to explore Faithonomics' website and give us a like or follow on Facebook, Instagram, and LinkedIn. Lastly, be sure to subscribe to our email list to receive special podcast announcements and behind-the-scenes looks at what we are building at Faithonomics.

Looking to connect with Rayce? You can join him in community via Facebook, Instagram, TikTok, or LinkedIn.

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