Building your business from the ground up (part 1)

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April 2, 2024 • 20 mins

Escape the relentless tick-tock of your office clock and seize the reins to your career destiny! Zeke and I, Oscar, unfold the blueprint of entrepreneurship, starting with the linchpin of every triumphant venture: a killer Unique Selling Proposition. Our hands-on guide isn't just talk; we'll walk you through the birth of a candle business from a spark of an idea to the glow of success in grand retailers. Along the way, we illuminate the steps to distinguish your flame in a sea of competitors, sharing key insights that ensure your business lights up the market.

Then, we chisel away at the marble slab of vision and mission statements, the foundation of your business philosophy. As your company evolves, so should these declarations, and we dissect the process of keeping them aligned with your growing ambitions—with a nod to major players like Facebook for inspiration. You'll learn to wield tools like SWOT analysis to carve out your niche and turn competitors' weaknesses into your strategic advantage. And remember, hit that subscribe button to join our convoy of dreamers and doers, because next week, we've got even more entrepreneurial wisdom to fan into flames.

For any enquiries or to connect with Oscar, Zeke, or their company, Asset Road, listeners can visit the following links:

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