The Myths and Realities of Doing Business in Africa Part 1 & 2 [encore]

In Episode 15 of The GET, we discussed U.S. Vice President Kamala Harris's visit to Africa to push for U.S. business investment in the continent. While this is part of President Biden's recently announced Africa initiative, there are myriad opportunities and challenges for any CEO—U.S. or otherwise--interested in doing business in Africa. Weighing the risks and the rewards, we ask the question, how should CEOs approach market entry on the African continent? Can companies rely solely on distributors? Or do they need a local representative in priority markets to gather market intelligence, manage distributors, and build relationships with the government? In Episode 20, we continue this conversation and do so using a filter of what women CEOs and business owners need to know about these myths and realities.