Content Marketing: Its Strengths, Weaknesses, And Everything In Between

In this episode, we are joined by the Director of Content and Strategy Assessment at the University of Rochester, Brian Piper.

Not only do we get an inside look at his approach and strategies around content with the University of Rochester, he shares his perspective on this quickly changing landscape, and it was beyond insightful.

Not only has AI seemingly changed things overnight — people have adapted and are thinking quicker and more creatively as well.

So what does that mean for your university or organization? How is your content and the strategies around it going to change?

Well, join us as we discuss: 

 - Where your content can make the greatest impact [10:24]

- How to identify which metrics truly matter for your objectives [13:38]

- Where customer personas and audience comes into play [18:04]

- The importance of adapting to AI and a rapidly changing landscape [25:57]

Check out these resources we mentioned during the podcast:

- Brian Piper

- University of Rochester

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