Generative AI in Higher Education: Future-Proof Your School’s Marketing Tools

The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. And lots of higher ed institutions are still trying to wrap their heads around AI’s potential, for better or worse.

But the truth is that the rest of the world is going full speed ahead with generative AI, and it’s time for higher ed marketers to catch up.

In this episode, we’re joined by Gil Appel, Assistant Professor of Marketing at The George Washington University School of Business, and Raffi DerSimonian, VP and Chief Strategy Officer at ERI. Tune in to hear Gil and Raffi follow up on their presentation with Bart from the HashtagHigherEdUS Conference in June 2023 about AI tools in higher ed marketing.

Join us as we discuss:

- How AI literacy will be a benchmark for the workforce of the future (2:24)

- Why ChatGPT is like an Ironman suit for higher ed marketers (11:09)

- Arguments against AI tools and the intellectual atrophy fallacy (26:27)

- What part AI plays in proving the value of college education (35:57)

Check out these resources we mentioned during the podcast:

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