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July 28, 2023 12 mins

Can a 12-year-old teach us something about hype? When it comes to making viral videos on TikTok, the answer is yes! In this episode of the Hype Happy Hour Podcast, our host Michael F. Schein sits down with Caleb Sims-Mead, a talented young whippersnapper who has not only turned his passion for video games into creative content but has also started making money from it.


Topics include: 


  • The power of consistent content creation (why producing more content can lead to greater success)
  • The importance of creating content for a specific community
  • Turning viral content into profit


Resources:


The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com




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