What are the current and upcoming trends in the CPG data space? In this episode, Ian sits down with Sean Cline, Industry Principal for Retail and CPG at Seek, to discuss in depth with Peter V.S. Bond, Partnership Acceleration Lead at Flywheel. Peter is the founder and co-host of The CPG Guys podcast, where he regularly covers the latest trends, insights, and best practices in the CPG and retail space. This conversation covers the impact of generative AI, augmented and virtual reality, and the increased adoption of clean rooms.
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Key Quotes:
“A lot of people think that you need to own the data. We live in a world with clean rooms, with disparate data sets, and there is no need to own data en masse for every data component that you need.” - Peter
“That's the power of big data. I can create audiences that are meaningful to me, and I can treat each of those audiences fundamentally differently, and I can measure the performance of each.” - Peter
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Show Timestamps:
(02:33) What is Grocery Shop?
(05:55) AI takeaways from Grocery Shop
(07:50) Where is AI having the most impact?
(10:48) Augmented and virtual reality in CPG
(15:57) Changes in data through Peter’s career
(21:29) Can everyone leverage data?
(25:57) The gap between business and data experts
(30:34) The increasing adoption of clean rooms
(33:38) Upcoming trends that will have impact
(38:35) Why media retail networks are exciting
(44:55) What data is not collected that could improve CPG performance?
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Sponsor:
This podcast is proudly sponsored by Seek, the leader in cloud-based creation and delivery of industry-focused insights.
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Links:
Connect with Peter V.S. Bond on LinkedIn
Connect with Sean Cline on LinkedIn
Connect with Host, Ian Cook, on LinkedIn
Follow Seek on LinkedIn
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