How does PepsiCo support their retail partners through insights? In this episode of the podcast, host Ian Cook sits down with Kate Garner, the SVP of Demand Accelerator at PepsiCo. Kate outlines how they’ve worked with retailers to help them grow their category and attract consumers down the store aisle. Ian and Kate also discuss how PepsiCo’s “matrix” organization helps business and data stakeholders collaborate.
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Key Quotes:
“Don't ever chase something unless you know somebody's lying awake at night waiting for that information.”
“I invest behind ideas that get stakeholders excited and waiting with bated breath for the information…That's when you know that you have it, when somebody's emailing you and asking you the status and seeking to understand where the product is at.”
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Show Timestamps:
(00:47) Kate’s day as SVP for Demand Accelerator at Pepsico
(01:36) How Kate defines an insight
(03:03) What goes into making an insight?
(05:18) Data science and business stakeholder “matrix”
(06:32) Example of a valuable insight
(09:20) Using data to attract customers down the store aisle
(12:17) Bringing the data together in an efficient way
(13:13) How is PepsiCo thinking about generative AI?
(16:06) Looking at data in four pillars
(17:50) Working with retailers and sharing data
(19:32) Example of sharing an insight with a retailer
(23:45) Pepviz, PepsiCo’s data and analytics platform
(27:04) What data does Kate wish she had?
(29:01) Final recommendations for companies navigating data challenges
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Sponsor:
This podcast is proudly sponsored by Seek, the leader in cloud-based creation and delivery of industry-focused insights.
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Links:
Connect with Kate Garner on LinkedIn
Connect with Host, Ian Cook, on LinkedIn
Follow Seek on LinkedIn
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