An insight is a piece of information that drives or changes action. But how do you get to an insight? What steps do you have to take?
In this episode of The Insights Factory, Host Ian Cook, CTO of Seek, sits down to discuss this with two Seek teammates: Jordan Kassof, Director of Engineering, and Andrew Breton, VP of Data. They dive into the modern data stack and the resulting evolution of roles in the industry, presenting and scaling insights, and more.
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Key Quotes:
“If the dashboard is where you lose interest in the problem, then you're not solving the problem. You can't affect change in that business through a dashboarding tool directly.” - Jordan Kassof
“It's really hard to recruit people to work on an old system because they know they have to be investing brain space and time in learning something that is a dead technology that they cannot transfer.” - Andrew Breton
“What I saw a lot of was people making the decision that they were going to migrate to a new modern system and then it taking years to get there….You’ve got to build everything for the old world and then also build it out to prepare for the new world, which you're never really sure is even ever going to come. Business priorities could change before they even complete that project.” - Andrew Breton
“Transparency is incredibly important. Transparency around where the numbers are coming from, how you're calculating them, how they relate back to those source systems, if there are discrepancies or changes over time. Being able to show and explain those to your business users is incredibly important because trust is really hard to earn and it's really easy to break.” - Jordan Kassof
“Insight-driven action...says, Hey, what question am I trying to answer? Why did this happen? What am I going to do? When am I going to do it?” - Andrew Breton
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Show Timestamps:
(01:57) Describing the modern data stack
(06:35) Have job functions evolved with the modern data stack?
(09:25) Does everyone love the modern data stack?
(13:36) Steps to take after getting your data stack right
(18:18) Should you pursue a “single source of truth” in your data?
(27:00) The presentation of data: is a dashboard enough?
(30:54) Can you scale insights?
(32:51) Lessons from Jordan and Breton to get better insights from data
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Sponsor:
This podcast is proudly sponsored by Seek, the leader in cloud-based creation and delivery of industry-focused insights.
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Links:
Connect with Host, Ian Cook, on LinkedIn
Connect with Jordan Kassof on LinkedIn
Connect with Andrew Breton on LinkedIn
Follow Seek on LinkedIn
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