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December 1, 2021 73 mins

Dan Petroski is a visionary winemaker and change agent in Napa Valley. He left a promising publishing career at Time Inc. to become a winemaker, and just over a decade later, was named ‘Winemaker of the Year’ by the San Francisco Chronicle. He has crafted perfect 100-point score wines and had his wines named in the ‘Top 100 Wines of the Year’ by Wine Enthusiast… just to name a few accolades. But it’s his pioneering voice on climate in Napa (back when no one wanted to hear it), and his avant garde approach to marketing that captured my attention. We talk about everything from the future of wine to why his winery started an online magazine taking on social issues. His passion, commitment and divergent thinking are what give him - and his wines - a voice worth listening to.

GUEST LINKS:

Web: https://massican.com/

Personal Instagram: https://www.instagram.com/danpetroski

Wineryl Instagram: https://www.instagram.com/massicanwinery


To find more about Jeffrey’s work, go to: https://thecourageousmessenger.com/

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