What is imaging? Imaging is everything in your podcast... except the talking!
The intro, the outro, the bumpers, the music... It gives your show its identity, and signposts to the audience what sort of show it is.
The imaging needs to fit the show. Needs to also fit the segment before it. It's often pre-made as a "top and tail" or have a long top or long tail. Do NOT use music ripped off YouTube- nothing wrong with production music, but a lot of those songs are the comic sans of music.
--RESOURCES--
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