Encore: Kinetic Enterprise: Humanizing B2B Experiences in a Digital World

B2B relationships are inherently complex, with buying cycles that can stretch for months, with multiple decision-makers and influencers along the way. High-value deals—and company reputations—are often on the line. Yet B2B has always been, at its core, about people. Discover insights that can help you humanize the B2B experience in an increasingly digital world. Listen in as Deloitte customer experience and transformation professionals explain how industry leaders today are using digital capabilities to deepen trust and relationships—sharing findings from Deloitte’s latest sales research. Among the highlights: B2B customer experience leaders were 18% more likely than laggards to have exceeded their revenue goals in the previous 12 months. We’ll ask B2B leaders Tim Greulich, Michelle Wideman, Deepak Sharma and Meenu Agarwal how they set themselves apart—in quantifiable ways—by adopting human-centric strategies and a built-to-evolve Kinetic Enterprise™ approach.