Today I sit down Evette Hess, founder of Makeup Cartel Brands - which consists of 4 brands, PONi Cosmetics, Lip Heroes, Sun Skills and the most well-known of course being Esmi Skin Minerals. Evette's career started in beauty therapy and through her time working in beauty therapy and cosmetic therapy, she saw a gaps in the market which led to her building her own brands to fill those gaps. And as you know there's no better catalyst for starting a business then finding a problem and creating the solution! You've probably seen Esmi in Sephoras, where theyre ranked as a top 10 brand and their iconic blue Hyaluronic Hydrating Serum was the #1 best selling serum in the Australia and New Zealand stores nationally. Okay let's get into it!
@esmiskinminerals @skinwhispering @thelazyceo_podcast
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