The Power of Category-Focused Selling with Dean Moothart

Episode 11: In this episode we talk about the power of category-focused selling, and how strategic initiatives targeting specific industries help organizations to grow their revenue. 

In this episode, Dani is joined, once again, by Dean Moothart. Dean is Director of Client Solutions at LeadG2 powered by the Center for Sales Strategy. Dean worked in the outsourced sales and marketing space for 20+ years helping B2B companies build robust sales pipelines, improve efficiency of field sales teams and grow top line revenue (primarily in the outsourced prospecting/call center space). His focus has always been helping companies improve the alignment of their Sales and Marketing teams by helping speak the same language, share common goals, establish KPIs and “closing the loop” to improve results. 

Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.  
 
Connect with Dani, Shaye and Dean below!  
 
Links: 

Sell Smarter. Sell Faster.: 
sellsmartersellfaster.com 

LeadG2:  
leadg2.thecenterforsalesstrategy.com 
 
Dani Buckley:  
Twitter: twitter.com/daniobuckley 
LinkedIn: www.linkedin.com/in/daniobuckley 
About: leadg2.thecenterforsalesstrategy.com/dani-buckley 
 
Shaye Smith: 
Twitter: twitter.com/mshaye 
LinkedIn: www.linkedin.com/in/shayesmith 
About: leadg2.thecenterforsalesstrategy.com/shaye-smith 
 
Dean Moothart:  
Twitter: twitter.com/b2bsalesandmrkt 
About: leadg2.thecenterforsalesstrategy.com/dean-moothart