If you’ve ever looked at your email analytics and wondered why people open but never click, you’re not alone.
In this episode of The Marketing Intervention, Jacinta answers a question from Priya, founder of a clean beauty brand in West Hollywood. Priya has a list of 8,000 subscribers with open rates hovering around 35% — but her click-through rates are stuck at 2%. Discounts, bundles, even ingredient education aren’t moving the needle.
So how do you get subscribers to take action once they’ve opened your email?
This episode breaks down the most common mistakes brands make with email campaigns and offers tactical fixes to help you increase clicks and turn curiosity into conversions.
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