If you’ve ever launched a loyalty program that looked great on paper but fell flat in real life, this episode is for you.
In this episode of The Marketing Intervention, Jacinta answers a question from Mariah, founder of a boutique fitness studio in Denver.
Mariah has a thriving community of over 400 members who love her classes and trainers. Last year she launched a loyalty program to reward repeat clients with points for every visit, but hardly anyone uses it. Fewer than 15 percent of members log in and redemptions are low. She wants to know: What makes a loyalty program actually work?
Jacinta breaks down why most loyalty programs fail and what you can do to turn yours around. From shifting rewards from discounts to recognition to making loyalty effortless and aspirational, this episode will help you create a program people are excited to be part of, not one they forget about after signing up.
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