To kick off Season Two, Steve talks about marketing topics that have been top of mind since the last episode. He talks about the current state of the LinkedIn algorithm, (not great, but better than the alternative!); the need to productize your offering, whether it’s an actual product or a service; and the importance of positioning and defining your niche.
Steve also introduces his Marketing Mentor program, working with small businesses and their marketing “team of one” to build in-house capabilities and keep projects moving.
Finally, he previews the line up for Season Two of The Marketing Mix.
Links:
“The End of Social Media” – The Economist
The Marketing Mentor Program - More details
Timestamp Summary
00:01:30 What’s wrong with the LinkedIn algorithm
00:04:45 Some steps to improve the quality of your LI feed
00:07:25 The Marketing Mentor Program
00:08:50 Positioning, and finding your niche
00:13:15 What’s coming up on The Marketing Mix
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