Analytics & KPIs

This episode of The Marketing Phoenix Podcast unveils the power of analytics & KPIs to get measurable sales success. Do you feel overwhelmed by the amount of data your campaigns generate? This episode gives you a laser-focused outline of the KEY metrics you need to be looking at to achieve lasting success through your marketing campaigns.

You'll learn:

• 6 key analytics areas to guide your marketing strategy
• How to leverage website & domain authority (DA) to boost search ranking
• Actionable insights from Google Analytics, social media, & email marketing
• Closed loop marketing: the power of digital ad campaigns & CRM lead scoring

Episode Notes

Melissa Rogozinski, host of The Marketing Phoenix Podcast, presents the importance of marketing analytics and the most important KPIs that marketing teams should be monitoring. In this episode, you'll learn how to leverage data to make informed decisions, optimize your marketing campaigns, and ultimately drive sales.

• Marketing analytics provide valuable insights into website traffic, user behavior, and campaign performance. 
• Top metrics to track include website domain authority, Google Analytics data, social media engagement, email open rates and click-through rates, and digital ad campaign KPIs.
• Integrating your email platform with your CRM allows for closed-loop marketing and provides sales teams with real-time lead insights. 
• Lead scoring helps prioritize leads based on their activity and engagement level. 
• Data-driven marketing empowers you to make strategic decisions, optimize campaigns, and achieve measurable results.

Keywords

Marketing Analytics, KPIs, Website Traffic, SEO, Google Analytics, Social Media Marketing, Email Marketing, Digital Ads, CRM Lead Scoring, Marketing & Sales Alignment, Data-Driven Marketing Strategy, B2B Marketing, B2B Sales Strategies

Episode Collateral

• Due Diligence Audit (Brochure): https://rpcgrowthstrategies.com/due-diligence-audit/
• Why You MUST Integrate Email Campaigns With Your CRM (Blog): https://rpcgrowthstrategies.com/blogs/post/why-you-must-integrate-email-campaigns-with-your-crm/
• Data-Driven Marketing: Key Analytics & KPIs That Increase Sales (Blog): https://rpcgrowthstrategies.com/blogs/post/data-driven-marketing-key-analytics-kpis-that-increase-sales/

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