RevOps, CRMs & Lead Qualification

RevOps = Predictable Revenue & Scalable Success

Companies that fully integrate marketing & revenue operations see a 25% increase in qualified leads and a 50%+ inbound deal rate!

In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks with Jon McGinley, President of CLIMB Marketing, Sales & Advisory Services, about why RevOps is the foundation of predictable revenue.

What You’ll Learn:

• Why marketing & revenue operations must be fully integrated—not just aligned.
• The difference between marketing ops & RevOps (and why you need both).
• How tech stacks & CRM setups impact lead qualification & sales.
• Why structure beats effort when scaling sales & marketing teams.

Melissa and Jon also reveal how RPC Strategies helped a B2B legal tech company clean up its chaotic lead generation system, structure its CRM, and increase qualified leads & close rates, leading to a successful acquisition in 2022.

Bonus: A fun football-themed segment, Jon gives his Super Bowl LIX predictions, Melissa shares her favorite Super Bowl half-time performance, and they decide what position Canada’s national animal—the beaver - would play!

Key Takeaways:

• Silos kill revenue—true RevOps integration aligns data, processes & teams.
• Clean, structured data wins deals before sales even starts.
• Seamless lead handoff between marketing & sales is essential.
• Tech stacks don’t fix strategy—processes do.
• Tracking the right KPIs (MQLs, SQLs, close rates) drives growth.

Listen now to transform your revenue operations! 

Keywords

Marketing operations, revenue operations, RevOps strategy, CRM optimization, lead qualification, B2B marketing, sales enablement, pipeline management, sales automation, lead conversion, SaaS growth strategy, inbound marketing, tech stack integration, sales process optimization, business acquisition, MQL to SQL.

About Jon McGinley:

Jon has 25+ years of executive leadership, helping B2B companies scale from $2M to $20M+ ARR. As a former Senior Partner at CloudKettle, he led RevOps transformations for enterprise tech clients. He has advised 250+ companies and co-founded Sales & Marketing by the Numbers.

Connect with Jon McGinley

• LinkedIn: https://www.linkedin.com/in/jonmcginley/
• CLIMB Marketing, Sales, & Advisory Services: https://www.linkedin.com/company/climb-marketing-sales-advisory-services/

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