Dice City Games With Store Owner, Jimmy Cooney

In episode 23, we're talking with Jimmy Cooney, owner of Dice City Games. Originally from Montgomery County, Maryland, now living in Fairfax, Virginia - Jimmy first got involved in gaming at seven years old. It was at that young age he bought his first Warhammer miniature.

Although he quit gaming in his teenage years, he would find himself working in restaurants, grocery stores, retail, and filmmaking. However, that gaming spark would be reignited after a meetup with some friends to play board games and Magic: The Gathering.

In 2015, Jimmy would write a business plan for Dice City Games. The store name would become a moniker representing the Washington D.C. area even though the store's location is in Silver Springs, Maryland - a D.C. suburb. Before the store's official location was launched, he spent 2015-2016 with pop-up stores.

Jimmy estimates that the store is 1/5 Washington D.C. players and 4/5 Marylanders. However, the store has attracted visitors from Sweden, Lithuania, Peru, and Japan. With a global appeal and a passion for branding, Jimmy sponsors competitive players in the Magic: The Gathering scene. Additionally, his store attends conventions such as SCG Con where he features a "Show & Tell" concept - like bringing large Magic: The Gathering cards - to make an impression on the players in attendance.

To facilitate his operation, Jimmy has an Inventory Manager, a Buyer, and a Magic: The Gathering Sales & Inventory representative. He also has 12 part-timers who assist with conventions and events, however, no more than 10 employees are working at the store.

Jimmy aspires to expand the brand of Dice City Games in the future while doing large off-site events emulated after the "North American Old School Cup" which runs every Thursday night leading into Eternal Weekend.

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