In this episode, we're talking with Sherri and Zack of Dragon's Hoard, located in Greensboro, North Carolina.
Celebrating its 1st anniversary as a game store, Dragon's Hoard originally started as a hobby shop / collectible store. When Sherri's husband recommended they bring Magic: The Gathering to the store, it changed the direction of the business. The store would officially become a game store from that moment forward.
Both Sherri and Zack have full-time jobs outside of the game store. Sherri works in the corporate world and Zack is a commercial real estate broker. Furthermore, Zack was the property manager of the space where Dragon's Hoard now resides as he was looking for someone to take over the lease that was recently vacated. With a desire to open a board game cafe, Zack asked Sherri if they could be partners together on this venture.
The pair currently have two employees: Justin and Steven - the latter of whom ran the store in the beginning 6 days a week. With some help in hand, Sherri says Steven has two days a week off. One of the things Sherri likes doing in the early years to get the store's name out there is attending conventions. Even if money is lost by doing so, Sherri believes in the motto, "Be everywhere."
Sherri shares that the store name comes from the various vendors who would sell products in their store. Moreover, she's looking to highlight the vendors through various means - like raffles - as part of the store's 1st-anniversary celebration. Attending the conventions was a great networking opportunity to invite those vendors to sell in her store, Sherri shares.
With 3,500 sq ft. of space, Sherri and Zack can hold multiple events simultaneously. To help alleviate some of this work for Justin and Steven, they hope to bring on more employees in year 2. The long-term goal is to open a second store and make Dragon's Hoard their full-time gig in 5-10 years.
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