In episode 9 of The Match Slip podcast, we're talking with Don and Jen, owners of Treasure Coast Magic in Port St. Lucie, Florida. Originally customers at the store's first location, Don and Jen purchased the store from the original owner in 2018. They stayed at the previous place for two years before moving and now aspire to move to a larger space. However, they plan to remain in Port St. Lucie where they are currently the only store in the area.
Don handles product orders at the store and oversees events for Magic: The Gathering, Pokemon, and Yu-Gi-Oh. Jen handles the events for the satellite games from brands such as Bandai and Lorcana. Both have made it a priority to create a casual play environment at the store.
With word-of-mouth being a major asset in attracting new players, diversifying the games they support has been beneficial to the business overall. Even after moving from their first location, Don and Jen recognized familiarity would make their customers feel comfortable. So, they designed the layout of the new location to be nearly identical to the first.
With plans of changing the store name to more accurately reflect their offering, to bringing in more female players, Treasure Coast Magic puts an emphasis on fun and providing all players prize support if they stay for the entire event duration (i.e. Magic: The Gathering pre-releases).
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