Turning Rejection into Bestseller with Julie Broad

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This show is sponsored by DN ten Insurance Services, helping
businesses get the right insurance for all their insurance needs.
Visit dn ten dot io to get a quote dn
ten dot io and remember, when you buy an insurance
policy from Denten, you're giving back on a global scale.

(00:21):
Hello all, my entrepreneurs and business leaders, and welcome to
the Michael Esposito Show, where I interview titans of industry
in order to inform, educate and inspire you to be great.
My guest today is the founder of self publishing services
firm book Launchers, and an Amazon overall number one best

(00:41):
selling author. She knows what it takes to successfully self
publish a book. Her popular YouTube channel, book Launchers dot tv,
embodies the hashtag of hashtag no boring books, helping nonfiction
authors write and market books people want to read. Her

(01:02):
titles include More Than cash Flow, which topped Amazon, the
new Brand You, and her latest book, Self Publish and Succeed.
A recognized real estate investor, successful entrepreneur and notable speaker,
she also received the Top twenty under forty Award for
her business and community contributions. She's been speaking on stages

(01:26):
across Canada and the US since two thousand and nine,
sharing her strategies to write a book that builds your
business and have more impact and influence with your brand.
An expert on writing a book with marketing in mind,
she teaches the best approaches to get results, make an impact,
and ultimately make more money. She always leaves people inspired, excited,

(01:52):
and with clear steps to take action immediately. Her advice
for authors and investors has been featured in Forbes, Entrepreneurs, Yahoo, Business, CTV,
The Torontosun, Medium, dot Com, and many local and national
TV shows. Born and raised in Canada, she currently resides

(02:14):
in Los Angeles with her husband and son. When she's
not busy with book Launchers or her family, you'll find
her at CrossFit or playing poker. Please welcome, founder of
book Launchers, Julie the book Fraud.

Speaker 2 (02:31):
Thank you. I live in Vegas now and I have
a fourth book, So I must have given you the
wrong bio.

Speaker 1 (02:37):
That is awesome. I love it. I love an updated.
I love an update to the bio. That's so cool
because it's like it's like, not only do I have
a mover and shaker from this buyer, but she's continuously
moving and shaking.

Speaker 2 (02:49):
I'm literally moving.

Speaker 1 (02:50):
Yeah, are you in the process of moving right now?

Speaker 2 (02:53):
No, No, I moved a couple of years ago. That's
why I was smiling. I was like, Los Angeles, really,
that's still on there, but yeah, it's not uncommon for
me to have bios all over the place, and they
you don't get them updated all the ways you should.
So yeah, anyways, I moved to Las Vegas two and
a half years ago.

Speaker 1 (03:10):
Now, Wow, I love that. I actually do love that.
I love the little I love the little mistakes in life.
I feel like they really you know. I was just
actually having this conversation with my mother yesterday. My mother
and father are in their seventies and they dance has
always been a passion of theirs, and so they're part
of a dance group and they were asked to open

(03:32):
for the Nutcracker that's going to be playing in the
Community Theater there. And it's kind of a big deal
in where they are in Rockville Center to Long Island
because this Community Theater really puts on a production where
they get people coming in from the New York Ballet
and from Lincoln Center. They have different types of ballet.
I don't know, dancers that come in from there and

(03:53):
actually will spend some time on the stage. And so
my mother is she is not. She although she has
she was a teacher and she'd had to speak in
front of a class, and she did go up to
the podium several times for different things, she is not
a public speaker and she has super stage fright. And
so I asked her, I said, I said, Mama, you know,

(04:14):
she was telling me I'm really nervous about the ballet
coming up. I'm really nervous about dancing on stage. I said,
what are you nervous about? She goes, you know, if
I don't get it right, you know, I'm gonna mess
everybody up. And I got to know all these steps.
And I said, well, what does success look like to you?
I asked, you know, I put on my little, my
little success training coaching hat on, right, So I said,
I said, Mama, what does success look like for you?
And she goes, she goes perfect with no mistakes. I said,

(04:37):
oh my goodness, Well you're bad for failure. I said,
you gotta you gotta realize that there's and she knows
this and she understood, you got to realize that there's
gonna be mistakes as we go in our journey, and
there's and and that's what makes it so beautiful. And
you know, back to your bio here of you know,
Los Angeles. I mean, we could have just stayed there
and made believe, you know what, let's just make believe

(04:59):
it's perfect and and the bio is perfect. But no,
isn't it so cool that I read this bio and
you're still moving and you're still changing, and you're still writing,
and you got new books coming out and I can't
wait to learn more about that. So I love this start.

Speaker 2 (05:12):
Yeah, And actually it's funny because one of my lessons,
like many years ago, I had a similar feeling to
your mom when I started speaking on stages, and I
was like, I had to practice. I had to be perfect,
like you know, I had this thing that I had
to deliver it perfectly. And I remember I was on
stage and I don't know it was it was not
my first talk by any stretch, but I remember all

(05:32):
of a sudden, like just one of those moments where
your mind goes absolutely blank and I'm just staring out
at the audience and I could not remember what I
was supposed to say, and I just I kind of
looked at everybody and I was like, I am so sorry.
I totally lost my train of thought. Let's just, you know,
go go back to where I know I was last,
and I went and did it, and I thought. I

(05:54):
walked off stage and I thought, what a disaster. And
I never forget. I had this woman come up to
me and she goes, she goes, that was an exceptionally
good talk. And I was like, oh really, she goes, Yeah,
she goes. You know, I'm starting to think like, oh,
like I can't relate to this person. She's so real,
like she's just got everything dialed in, she's so good.
Blah blah blah. She goes. Then you lost your train

(06:15):
and thought and thought. I was like, yes, she's human. Yeah,
And I'll never forget that because it kind of it
took the pressure off. But also it made me realize
that I was able to better connect with people when
I wasn't trying to be perfect. And so then you know,
now with my videos, if I have a good blooper

(06:36):
in there, I tell my editors leave it in, like
do something with it, because and then it's always the
thing if you look at the comments after the video,
like I love the Blooper, like ten minutes of phenomenal content,
but it's the three seconds of the blooper they love.

Speaker 1 (06:48):
They love the bloopers. I remember I used to do
a quick Tip Tuesday, and my Quick Tip Tuesday very
similar to yours, where I put out information and I
even bought a teleprompter and did all this stuff because
to your point, and we want to be perfect. And
I would put in a blueber reel just for like
a little and it was the same thing. It was
just like nobody commented on all the tips I gave.
It was more about like love when this happened, loved them,

(07:10):
and I'm like, seriously, come on, people like just the
blooper reel. But I do love your videos and we're
definitely going to talk about your YouTube channel. It's kind
of like how we connected was you ended up in
my YouTube feed and I started watching some of your videos,
and I think you put out really really great content.
You give out really really great tips to just start
right away. I really love that kind of content where

(07:33):
you're not holding back, you have nothing to hide. You're like, hey, look,
you know I have this group and you could be
a part of it, and we're gonna give you hands
on coaching and all that other stuff. But if you
just need information, here you go. I love that about
your content. You know, while we're on that topic, what
what kind of inspired that kind of content for you?

Speaker 2 (07:51):
I mean, for me, that's just how I am. I
don't like and I started in real estate. So if
you kind of go back to my original my original roots,
I was in real estate. I started in two thousand
and one, and in two thousand and eight, because I
have epically good timing for everything, I started a real
estate training and education company, put my job and went
full time as a real estate investor. And it was

(08:13):
kind of through. But part of the inspiration behind starting
the training company was all the people who gave fluff
for content because they wanted to sell their their course
or their you know whatever it was at the back end,
and they just gave fluff. And then every once in
a while you'd come across that person who just gave
you real material, and that resonated for me. You know,

(08:35):
I could see the people running to the back of
the room with their credit cards in hand for the
people giving the fluff, like they were hitting the psychological buttons.
But that just didn't. That's just not how I am.
I was never the person running the back of the room.
I was always the one going like, what are they doing?
And I also was the person who went there was
somebody giving value, I'd go up and I'd be like, oh,
you're twice as much as that person giving fluff. Okay,

(08:57):
you know, I'd rather invest in value. And so you
know that's my own personal style is I think you
have to give value, and I've never been one to
hold back because I always believe that there's different ways
of helping people, like not everybody needs the same kind
of help, And ultimately that's my goal, right, I want
to have I want to be able to help people.

(09:18):
I've learned a lot and I've made a lot of mistakes,
and those mistakes have taught me a lot of things
that other people don't have to learn from. They don't
have to go through those rough days that I've had
to go through. They'll have their own rough days, But
why repeat somebody else's mistakes. So that's kind of why
I've always been like that and always felt like you
can give them all the content and they'll still need help,
Like all the information in the world still doesn't get

(09:40):
the job done, and so different people will get the
job done in different ways.

Speaker 1 (09:44):
Yeah, and I'm witnessing that right now in my own experiences.
So I'm working on my keynotes and I'm working on
my speaking business. And a friend who's a professional speaker
gave me a book and it pretty much has the
bluepri print for starting your speaking business. The questions of
you know, the really introspective questions of who's your audience,

(10:08):
the really hard one, you know, and you're like, everybody, No,
everybody is not your audience, all right, we know that one,
but asked all the questions. So I sat with him
one day after kind of reading through the book and
working through the exercises, and I said, I said, he
was actually on my show once before his name Skip.
I said, Skip, you know, what else? What else can

(10:29):
I do? What else? What else can I get to
to to learn about the speaking business and to become
a better speaker and a key owner? He goes, Michael,
all the answers are in the book, and that's great, right,
And I appreciated that from him. Was he said, all
the answers are in the book and all the work
that you need. But I have since enrolled in a
speaking program. And the difference to what you're saying there

(10:51):
is that the book does what you're doing right. The
book gives you all of the content. It's there, it's
laid out for you. It is the blueprint to a
speaking business. I think there are some people who are
very good at studying that material and taking it into action.
But I think the next level to all of it
is like kind of what you provide and what I
provide as a coach as well, is it's allowing the

(11:15):
individual to take that information, take that content, start kind
of playing with it, absorbing it, understanding it, applying it perhaps,
But where the coach comes in, where your program comes in,
is where now you're providing the feedback and now you're
troubleshooting the issues. And also I think validating what the

(11:35):
learner's hypothesis is. Right, we're validating that of you know, here,
here's what I'm thinking of doing, and you know, what
is your experience in that, And you might be able
to say, hey, I've been doing it for twenty years,
so this is what I've seen work. Is what I've
seen that work. You can go whichever route you want.
So I think there's a lot I know that there's
a lot of value in just giving content because everybody
takes it differently, and without that guide, sometimes I feel

(11:58):
like we don't take action either, right, Like the guide
kind of pushes you to stratch a little bit and
to actually do it.

Speaker 2 (12:06):
Yeah, And I mean part of why I started book
Launchers was to actually go even further than just coaching
people because I in my real estate business, I was
coaching people with their books because my first book was
a real estate book and it did really, really well,
and so I ended up coaching some people. And what
drew me to book Launchers where we're not we're really

(12:27):
had done with you service. The thing was, as I
was coaching people, I had to now coach them. Okay,
so now you need a content editor, and here's how
you here's where you can go look for them, here's
how you hire them, here's how you test them, here's
how you manage them. And it was like every piece
was so much coaching, and I in my head at
the time, I was like, jeez, it would be just
so nice and I could just say, here's the content editor,

(12:48):
this is what they're vote to do. Okay, it's coming
back on this date and it was all essentially there
for them, which is why I started the book launchers
because I kept looking at all of the pieces going
this all needs to be under one roof with marketing
at the end. But it's kind of that point is
that there's there are people who read my books and
they go like self published and succeed walks you through
writing the book. They'll read that and they'll be like, Okay,

(13:10):
I've written my book. And then there's other people who
you know, could could do it with some coaching, just
a little bit of guidancetead of having that person bounce
ideas off and be like okay, I'm thinking of hiring
this editor and they'd be fine there. And then there's
other people that are running their business. They're really busy,
just like you please just do this for me. And
so that's why I don't worry about it, because there's
different people for every every aspect and yeah.

Speaker 1 (13:33):
And it's and it's also like like you said that
there's a person who could read the book and do it,
and I think I think of the quote of you know,
what got you here won't get you there, and so
you know, yeah, you can you know, I used to
take I saw you you also Gary Vee? Right, Gary
Vee offers a ton of content and I used to
absorb his content and write and do social and do

(13:54):
all the things that he was saying to do. But eventually,
as I started my businesses and started scaling those businesses
and started spending more time with employees and team members,
and I couldn't do that anymore. So I had to
hire somebody to do that. But it did start with
me doing it myself, you know, without hiring somebody to
do that. So it's I think that quote is so

(14:14):
significant to this right now, is like what got you
here won't get you there? And yeah, you know, you
know that's I think that's where coaches really come in
as in part of that scaling.

Speaker 2 (14:23):
Yeah.

Speaker 1 (14:24):
Absolutely, I do want to go to your history and
learn a little bit more about you, because you do
have a really cool history in real estate. And I'm
just going to tee you up with sixteen thousand dollars.
How you like that? Wow?

Speaker 2 (14:38):
Wow? So sixteen thousand dollars, I sue, there's a few places,
but I think that's how I got was that the
amount I used to get started?

Speaker 1 (14:45):
Yeah? Yeah, So I'll share with our audience a little
context here in that you are a successful entrepreneur and
your husband and you have been very successful in real
estate and then obviously very so sccessful in book launchers
and an author and a published author now and so
it started somewhere and it wasn't and from my understanding

(15:07):
from what I read about you, it wasn't an inheritance,
It wasn't a big landfall of money. It started with
the savings of sixteen thousand dollars.

Speaker 2 (15:17):
Yeah, that's what you really tested my memory. I was like, jeez,
I'm pretty sure that's the first my down payment on
my first property. Yeah. Good research. So yeah, it was
two thousand and one and one of my coworkers handed me.
I was working for Kimberly Clark Canada. I just graduated
from university and one of my coworkers handed me this

(15:37):
or actually didn't have me in the book. She told
me I had to go buy this book and it
was rich Dad, Poor Dad. And so I read that
book and I was like, wait a minute, I've got
this plan to go back to school to do my
MBA and I'm gonna you know, I've basically got this
plan to go work for other people for the rest
of my life, and it kind of flipped the switch
that I could still carry on with that plan, but

(15:58):
I needed to get my money working for me and
so being the you know, it's a good and a
bad thing. So anybody who's not a massive action taker,
who like reeks havoc with their life on a regular basis,
they might not understand this, but that's me. I was like, well,
i'd better get doing this. So I read a whole
bunch of real estate investing books because I kind of

(16:18):
went I can't really start a business at this stage
in my life. I didn't know what it would be,
and I didn't know all those pieces I had already
invested in stocks. I paid for my first year of
university with stocks. But I kind of felt like I
got lucky, and so I was like, I don't really
want to invest a bunch of money in stocks. So
I went down the real estate train and I was
able to take my sixteen thousand dollars that I had
saved for my MBA and I applied it to be

(16:39):
a down payment on my Actually, I managed to convince
my boyfriend at the time, who's now my husband to
go in with me, and we were able to buy
two properties and get started, and then it was kind
of crazy from there because he liked it, and so
we both just kept buying and learning and buying and learning.
But it was much easier to finance education than it
was to finance property, which is why I took the

(17:01):
money I had saved for my MBA and I put
it into the property because I could get students all
day long. So that's what I did.

Speaker 1 (17:09):
That's brilliant. Yeah, that's sort I could. I could definitely
see that in rich dadport Adam. I'm drawing a blank
on his first name. Kasaki, Robert, Robert Kiyosaki, Kiasaki, Yeah, Robert, Yeah,
I could definitely see him doing that. He's so outspoken
on on using what's available in terms of the lending.
It's incredible, like what he talks about. You know, I

(17:31):
made a note here with what you just said. And
there's a lot of risk that you've been talking about,
you know, you you mentioned it earlier and in quitting
your job and starting a business, and just now you
were just talking about, you know, going for your MBA
and saying, you know what, instead of taking this money
and spending on college or the or the graduate program.
I'm going to buy this property. And you mentioned a

(17:52):
lot of lessons, you know, buying and learning, buying and learning.
So I'm interested a little bit. Well, first, I'm interested
in this risk taking. Where where does this come from? What?
What was your background in all of this? Like did
you grow up like a risky kid? Did you grow
up like testing the limits?

Speaker 2 (18:10):
No, not at all. But I I've never been status
quo like I was. I skipped grade two. My parents,
you know, they had the parents and the teachers decided
to advance me, and so I never I never had
kind of stability. I guess like I had a lot
of stability, and that my parents didn't move around a lot.
They owned a small little motel in a tiny little

(18:30):
town like I grew up in, you know, a town
of a thousand people on the side of a highway
in the middle of rural Alberta. Like it was farm country,
very boring, not not a lot to do. But so, no,
I didn't grow up in this risk risk, risky thing.
But my parents weren't normal in this environment, right, So
everybody was farm kids or farm farmers. There was a

(18:53):
couple of people who like owned a local shop and
you know those kind of things. But all my friends
their their parents were all involved in the farming industry somehow.
And then there's there's me with my parents running a
motel on the side of the highway, and so it
not again, not normal. My friends rode the bus to school,
my I could walk to school. My dad would drop
me off. You know, so nothing was particularly normal, which

(19:15):
I didn't. It wasn't a good thing necessarily as a child,
like I didn't. I didn't always fit in, you know.
It wasn't always a good thing. But I think it
created this thing in my head where, you know, good
things always come from like finding chaos. And my friend,
my friend and I were talking the other day. He's like,
he's like, it's like there's two paths out there, and
there's this beautiful path that's like, you know, it's it's

(19:39):
all manicured and it's smooth, and there's another path where
it looks like, you know, there's maybe been some animals
that have trekked through there, but it's full of weeds.
You're probably going to have to get out, you know,
the weed whacker and slash weeds as you go, you're
probably gonna get lost, and you just look at that
one and go, fuck, that looks awesome. That's not normal.

Speaker 1 (20:02):
Just so you know, that's so funny.

Speaker 2 (20:06):
That is me.

Speaker 1 (20:07):
That's so cool. So did you live where the motel is?

Speaker 2 (20:10):
Like?

Speaker 1 (20:10):
Did you have a house on the grounds? Yeah, so
it's pretty It kind of reminds me, you know, the
only the only vision I have right now is that
Netflix series Shits Creek. Do you ever see Shits Creek?

Speaker 2 (20:24):
I've never really watched it, but yes, I'm familiar with it.

Speaker 1 (20:26):
It is so funny. It is it is such a
funny show. But they they live there, and they live
in the motel, and it's pretty pretty interesting hotel life.
I'm sure it's not the same as as what you
experienced growing up, because this is Hollywood doing it. You know,
you what you what you remind me of is I'm
currently reading Victor Frankel's book Man Search for Meaning. Did

(20:48):
you ever pick that one up?

Speaker 2 (20:50):
One?

Speaker 1 (20:51):
You've never read that one? Did you know about anything
about it? No? So Victor Frankel was he was a
prisoner in the comentration camps during World War Two, and
he was I believe a psychiatrist or a psychologist something
like that prior to becoming a prisoner. And so of

(21:11):
course he so he made it through and survived and
was released, and so he wrote this book about called
Man Search for Meaning, and it's it kind of just
talks about some of the situations he was put in
and the situations others were put in, and it just
all goes back to the meaning of life of like
why do we exist? You know, just down to the

(21:32):
bare bones because these people, you know, what they were
being put through and the work that they had to
do and the abuse that they had to deal with,
but yet still go to bed and wake up and
do it all over again and take care of each
other and be good to each other. And in it
what he talks about outside of you know, learning that
our purpose in life is so important and how important

(21:52):
our why is and our personal integrity is to our survival.
That you know, when people lost their purpose in life,
and when people lost their integrity, more than likely they
ended up with some sort of He talks a lot
about Typhus, and they ended up dying. But the people
who were really attached their purpose in life and their
integrity typically were able to be healthier and live longer.

(22:14):
But where he goes with this to your point of
the road that has the manicured lawn versus the weed
whacking is what he talks about is this need for
tension in life and that we have to have something
worth fighting for and without this tension. You know, if
we just look at this life, this manicured lawn, and

(22:35):
we sit there, you know, boredom sets in, lack of
purpose sets in, and we just end up just you know,
just kind of staring for hours and days and years
and wondering, you know, what am I doing with my life?
Versus having this desire to do something and understanding that
it's going to be hard. And what he talks about is,
like life is not meant to be easy. It's it's

(22:58):
meant for you to have a purpose in it and
to do something, and to do that sometimes you're going
to be challenged and hard and things are going to
be hard. And so, you know, when you were just
saying that about like good comes from chaos, he talks
about it as your purpose will have tension in it.
He calls it tension. And I thought that was just
such a great little, you know, kind of connection there,

(23:21):
and it's so funny because that's that's how we open
the podcast with right where there's going to be some
mess up, there's gonna be a little bit of confusion
in there. So I love that. So of course, you
chose the road less traveled and got into real estate
at probably one of the worst times in our financial history.

(23:41):
I'm sure there's more to come, unfortunately in the world,
because these things happen, and we understand cyclical to some extent.
So tell us about some of the lessons that you
learned as you were investing in real estate and buying
properties with your at the time boyfriend and now husband, Dave.
So what were some of the lessons that you learned.

(24:02):
Were some of the challenges that you had to overcome?

Speaker 2 (24:05):
I mean, it was there was a lot, But I
think the big thing that inspired my first book was
how there was there was kind of this weird thing
in real estate, and I think it still exists to
a point where you know, people will say, Okay, use
other people's money, only buy properties that you know, make
these certain numbers work, and you know, drive for cash
flow and those things. I understand why people recommend that.

(24:27):
But following that, you know, almost to the letter. We
ended up with, you know, properties in areas where we
had one of our property managers punched a tenant and
the tenant died in the hospital. He got charged with manslaughter,
and nobody else would manage these properties because they were
so rough, so we had to deal with him. He
had house arrest, and we had to deal with the

(24:50):
courts to still allow him to manage our properties because
nobody else would manage them. And we had twelve units,
so we needed him to manage because it was in
a different city than where we were living. And so
and then he ended up running our properties into crack,
like turning them into crackhouses, and they became known crackhouses.
And so the fire they had fire code violations because

(25:10):
they're trying to shut the crackhouses down, and we never
got the first round of notices about the fire code violations.
So then we had to go to court and we
had to plead guilty to these fire code violations because
we never got the first notice. So, like, all of
these things happened, and they were incredibly stressful. You know,
we're I was in my mid twenties, you know, it
was not like I was equipped with a lot of

(25:32):
a lot of life experience at the time to really
navigate this kind of stress. And you know, I had
a career at the time. I was full time working
for another company, so it was a lot. But what
I learned from all of that was, yes, you can
buy properties this way. But the properties that we had
bought that were in nice neighborhoods that didn't make a
lot of money on a monthly basis, they were much

(25:53):
easier to manage on an ongoing basis. They didn't have
this kind of drama, and over time, they were the
ones actually went up in value. They were the ones that,
you know, despite really rough, you know times in the economy,
they were the ones that always stayed rented. People always
need a place to live and they would rather live
in a nice, safe neighborhood, you know, with a good landlord. So,

(26:15):
you know, for me, it became a choice of well, yes,
you can buy these properties, and you're probably able to
buy more of them following these strategies. However, if you
actually want to enjoy your life, here, here's some things
to kind of go through and think about as you're
buying these properties. So it was an interesting, you know
it took many years. I can summarize it now very short.

(26:36):
You know, this is this is and it's obvious, but
at the time it took a lot of years of
struggle and lessons and things going wrong before you kind
of realized, hey, listen, it's not as like this property
making us twelve hundred dollars a month is ruining our
lives versus the one that's like cash flowing fifty dollars
a month doesn't impact our lives today, but in the
future it's building our wealth. So different, different goals and

(26:58):
different things. But it really helped me kind of frame
this thinking even that I used to this day, which
is what's the bigger picture vision here? And does it
you know, how does that impact what you're doing today?
Because you know a lot of people even taking it
with books, they focus on, well, my book, my book
isn't selling today, And I'm like, yeah, but is it
getting you new clients? Yes? Oh okay, Well was the

(27:21):
goal to sell books or to get more clients? You know,
and people lose sight of those things sometimes because there's
such a drive to these certain numbers, like in real estate,
cash flow, in books, how many books have you sold?
Kind of thing.

Speaker 1 (27:33):
I'm interested in your stress. You know, like you said,
the life lessons of today where you learned how to
manage stress. And you've probably gone through different workshops and
have read books on managing stress, and so that is
huge and what you probably rely on today. What did
you rely on in your twenties to manage that stress?

(27:54):
How did you I mean, this is this is really
intense stuff you have there. You know, there's a manslaughter,
there's there's crack houses, there's reputation at steak, there's money
at stak. This is really really stressful stuff. And for
somebody in their twenties, I can't even imagine having to
deal with having to go to court and seeing what
their you know, their life savings, where that can end up.

(28:18):
How did you guys deal with that stress? What were
some of the techniques, even though they might have been
infantile at the time, What were some of the techniques
that you used or relied on.

Speaker 2 (28:26):
I don't think we handled it well. I mean we
broke up for you know, nine months or so because
the stress was so much for our relationship at the time.
And like I said, that's kind of why I mentioned
how old I was, like we didn't you know, I
didn't sleep, but when you're in your mid twenties, it's
a lot easier to survive, you know, tons of stress
and sleep. The only thing I really did was exercise,
right Like, I've always been very consistent in you know,

(28:49):
staying healthy, eating well and exercising has always been something
that I have. I've gotten better and better and better
at as i've gotten older, but I've always done it.

Speaker 1 (29:00):
So exercise was really the outlet for you.

Speaker 2 (29:03):
The only, the only one that I can think of, Yeah,
the only.

Speaker 1 (29:05):
And obviously a breakdown in communication between you and your
then boyfriend, how how were things mended? I'm not talking
about the love story. I'm talking about in terms of
the business relationship. How were things mended to where you
guys were able to see it? And you kind of
mentioned hinted towards that with the bigger picture.

Speaker 2 (29:20):
Idea, Yeah, I mean that's a lot of it was
really just looking at where are we trying to go
and what are we trying to create and also cleaning
it up, right like, because a lot of the stress
was coming. You know, I think I'm trying to think
exactly the dates. I don't know the exact timing. It's
everything anymore. But like we probably had fifteen properties and
all the stress was coming from two. So you know,

(29:41):
selling those two was a big game changer too. And
you know, we took a loss, and that was also
a lesson. We walked away from properties we've sold, We've
sold them at losses because sometimes the drain on your life,
you know, it's almost it's almost like clients and employees too,
that you know, when there's like one thing, one one
one client or one person on the team that is

(30:03):
wreaking havoc and you know you cling onto them for
longer than you should. It's like these properties too, and
sometimes it's better to take a loss and get this
out because everything else gets more positive energy and the
flow returns and everything gets better.

Speaker 1 (30:18):
Yeah, yeah, you know, you know, I really, I really
appreciate that the bigger picture, you know, it goes back
to the whole purpose and the why. Right, It's it's
reconnecting to why are we doing this? What is the
purpose of this? And and you know, reattaching to that.
I think that I know that that relates to almost
pretty much everything we do in life. Is that when

(30:38):
when we lose purpose, when we lose the reason, when
we lose the big picture, you know, everything kind of
falls apart. But when we kind of reconnect to it,
it's it really helps. I mean down to the level
of I coach my daughter's third grade basketball team, and
when we opened practice last night, right we also I
always open with us sitting around the half court, and

(31:00):
I always have them kind of like reintroduce themselves because
it's a new season right now. So it's just I
want to make sure that everybody knows each other's names,
but also know something about each other. So last week
we went over, like what's your favorite thing to do?
And they all shared that. And this week I asked them,
you know, why are you here? And you know, outside
of my mom dropped me off, we got a little deeper.
We got we got a little deeper, and I was like,

(31:21):
why are you here? Why are you playing basketball? And
you know, they got to it's because it's fun, because
I play with my little brother, because I want to
be an athlete, because I love the competition. Like this
was so cool to hear little third grade girls say
because I love the competition. I couldn't believe it was
so cool, and so I remind So I went around
had them all do it, and I said, do you
know why I asked you all of this? And they

(31:42):
kind of like looked at me, because you like basketball.
I was like, yeah, I love basketball, That's why I
do this. And I said, because it's going to be hard,
you know, because you know we're going to lose games,
because you're gonna lose the ball in a game, you're
going to turn it over, you're going to make a
bad pass, you're going to miss your shots, and you're
going to be really upset. But when you remember why

(32:02):
you're doing this, why you're playing, and the fun that
it brings you, and the joy that it brings you
in the competition that it brings you, and you reattached
to that, you're going to come back and you're going
to come back to practice because I told them, I'm like,
because I knew that practice was going to be a
little bit like draining, because it was going to be
boring because I was making them work on layups and
I was like, we're just going to do one hundred
layups today. But I wanted them to know, like, I
know it's going to be boring, but if you could

(32:23):
go back to your purpose. It's going to be fun.
You mentioned about dealing with these hard situations and sometimes
you had to let go of a property, And I
want to bring it back to book launchers because that's
what you currently are doing, right, that's what you're currently doing.
Not just kidding you know, I want to bring back
the book launchers. And you know you don't have to
speak specifically about book launchers in this respect, but I

(32:44):
know that there's a big question for employers and people
in leadership positions, people who are entrepreneurs and have employees
and have team members that sometimes they just don't fit
the company culture. They're just not carrying their weight, and
the hardest thing to do is let go. For me,
it's been something a challenge of mine as well as
an as an entrepreneur. So I am very interested in

(33:06):
how you were, you know, whether you want to relate
it to real estate or really the employee is what
I'm looking for in this question here is how do
you deal with that tough conversation? How do you figure
out when is the right time to you know, terminate
or or change roles for someone.

Speaker 2 (33:24):
Yeah, this is this is a hard lesson that I've
now learned. But I'm trying to teach the managers on
my team because especially it depends on the culture of
a company. But in our culture, it's we we put
process over you know, like we're like, okay, let's correct
the process, not the person. And so a lot of

(33:44):
times if something's not working, we'll be like, Okay, how
can we fix the process so that we can make
this work. And sometimes at the end of the day,
it's just not a fit, right, And you can like
the person, you can think they're great, and at the
same time they're just not working. But you know, to
say that, I'm able to see it and you know,

(34:05):
can call it quickly. Now, it wasn't like that, and
there was one person and I have to blur the details,
but there was one person on the team that most
clients adored, but in the team it was not a
fit and and a lot of people found this person
very frustrating to work with. But I kept going, well,

(34:28):
the clients really adore this person and they bring a
lot of value in certain aspects. So rather than pushing this,
I kind of tried to make it work, like restructuring
to change the rule and like, you know, what else
can I do, and the more that I did, the
worse it was for everyone else, because everyone else was like,

(34:50):
why does this person get these exceptions in this special treatment?
But what I was trying to do was kind of
keep the job, keep the person in the job, and
still get the results of the client while trying to
limit the impact to the everybody else. But then by
doing that, it was like special treatment for this person,
and it just you know, and it took years, and
then finally some things happened and he actually made the

(35:14):
suggestion that it was time for him to leave, and
so I said okay, and then things actually got ugly
after that. But for me, it was looking at that
and because of how everything went down after I realized
I should have had this conversation, you know, two and
a half years sooner, when I when I started to

(35:36):
see that the culture fit wasn't there, and other people
on the team found it hard to work with this person,
but I didn't, and then it caused a lot of
even more pain and even more drama and stress and
financial strain than had I had this hard conversation. And
so that was a big, big, big lesson which you know,
there's been smaller ones but because again I find, like

(35:59):
I said, there's there's good things that come out of
all these things. That whole experience taught me so much
so that now I'm like, nope, that's not work. And
you know, we just had we had a situation recently
and somebody left and I went, you know, because I
can see these things, and I went, this person would
be great in this job, and then there's this person
over here, and we kind of moved things around, whereas

(36:21):
I think in the past, and it's great, like like instantaneously.
You know, it's one of those things where it's like
magic the minute you'd make the change. But in the
past we would have been like, well, no, you know,
we just need to change things, make it easier for
this role, and you know, do this then you kind
of stress and strain and and it never works. So yeah, unfortunately,
again it's another example of how I've had to have

(36:43):
a really hard situation happened for me to learn the lesson.
But you know, I'm grateful. I'm always grateful for not
grateful when I'm going through it. You know, I'm not
going to be like, oh, thank you for all these
horrible things you're doing to me. But after the fact,
I'm like, wow, that was amazing because look at all
the things I know now that I.

Speaker 1 (37:04):
Didn't know for Yeah, yeah, I mean again tension, right, Like,
I mean, you know without it, I mean, you're you exercise,
You're a CrossFit right. If if you went to CrossFit
and it was a breeze, you probably would walk out
and go why was I even here today? Right?

Speaker 2 (37:20):
It's funny you say that because I was just talking
to a trainer. So I don't do official CrossFit anymore,
which again, you know, the bio is at a date,
but I do Again, I'm still very consistent in a
lot of things I do. I have way more of
a stack of things I do to manage stress these days.
But I was talking to a trainer at the gym
yesterday and she she said, she was just asking me

(37:41):
about my program because she's seen me working out there.
And she goes, she goes, how do you be so motivated?
She goes, I don't you know, it's rare to see
somebody come in day and day out like you do
and push yourself like you do. And I was like, well,
what's the point of being here? She just smiled, and
she goes, well, yes, I understand that you think that
she goes, but most people don't.

Speaker 1 (38:00):
That's right. Yeah, yeah, exactly what am I doing here?
Why am I just looking at the weights? I should
probably lift one?

Speaker 2 (38:06):
Yeah yeah right, Like to me, it's one of those
things like I'm here to put strain and stress on
my body. Otherwise I would just be kicking back at
a spos.

Speaker 1 (38:15):
Right, and for the result, because that's what you get
the result out of it. I know you had, you
got your MBA and obviously business, but you attribute your sales,
your background in sales to a lot of what you've
learned as an entrepreneur and being able to market and
sell today. I'm interested if you could or curious if

(38:35):
you could kind of bring us into that background and
what you did in corporate and share how that was
able to translate to you as an entrepreneur today.

Speaker 2 (38:43):
Yeah. I mean, I don't really feel like anything I
learned and this is going to sound really hard, that's okay.
I don't think I learned anything in my MBA that
I use in my career or my business anything like that.
Maybe I mean even learning how to like all the
writing thing I did, I had to unlearn right, because

(39:03):
MBA writing, you write jargon, you write crap, you write
things that make you sound smart, but you're not actually
communicating in a way that anybody wants to be communicated with.

Speaker 1 (39:12):
That is so interesting to hear.

Speaker 2 (39:14):
And I've heard there's some good programs now, like there's
some MBA programs who are more based in reality, but
most of my professors, and there's different programs too, but
you know, most of my professors were lifelong professors. They
hadn't been in the real life. And kind of the
moment where I realized, I not that I'd made a mistake,
but I but MBA wasn't going to be what I

(39:34):
thought it was. Because I was so excited I took this.
They had entrepreneur classes, and so I took one of
these entrepreneur classes, and they had a startup class, and
they had an entrepreneur class, and both of them were
how to raise venture capital, like they were different forms
of that outcome, and I was like, no, Like, I
don't want to raise capital. I want to start a business.

(39:55):
And and I just kind of realized in that moment
that this particular program was going to create corporate drone
and that's all they cared about was creating that corporate
and you know, again it's I don't mean it's to
sound bad in any way, it's just not the path
I was there for. I wasn't. And I also laughed
because they literally would tell you, Okay, you need a
blue suit for the first interview and a brown suit
for the second unless you're going into this type of

(40:17):
type of firm, and then it's a black suit for
the second. Like it was that cookie cutter because they
had they were lining me up so they could brag
about the six figure jobs that they were putting their
their students intoo. So again everything kind of has their
own reasons for why they do things the way they
do things, and for them, it was so that they
could brag about the overall salaries that they're graduating students

(40:40):
would get. Right, So they were like, this is how
you're going to maximize your salary, not how you're going
to get the thing. And so the sales piece I
had to teach myself because even in my job, I
had a in my first in my first career, I
had a sales role. I wasn't particularly good at the
sales role. So I tried to find ways for that
the president of company to actually make it so we

(41:03):
weren't cold calling, because I had to make a list
of all the real estate developers, all the brokers, and
cold call them. And it was horrible. It was the
most pointless thing in the whole wide world, especially because
I was like twenty three, and I'm calling fifty year
old developers who've been doing this for thirty years, just
like who are you? And so I started coming up

(41:23):
with these ways. I was like, Hey, let's we're a
data company. Let's start this newsletter, let's start this blog, like,
let's do all these cool things that we'll have people
know about our great data and they'll call us, and
then I want have to cold call them and I'll
never forget because this was about two thousand and seven,
and my boss he was essentially grooming me to take
over the company because he wanted to make an exit.

(41:44):
And I knew this, and it was exciting to be
able to go in all these roles and see all
the inn workings in the company. But I also could
see like, hey, you're missing out on this really phenomenal
thing like Twitter is coming, and I could see all
for a data company, I could see all the amazing opportunities,
but he just sat me down. He's like, when you talk,
I feel like I'm the blog. And I was like,

(42:07):
oh okay, and so I here was me, like learning
about all these things, trying to make this job easier,
and he just shut me down like there was there was,
it wasn't going anywhere. I managed to get him to
start a newsletter, but the newsletter was so rigid and
cold that it really didn't accomplish what I was trying
to get him to accomplish. So so I went and

(42:29):
started taking I went to this company down in Florida
called Early to Rise. I took their cop I took
a Wai's which American writing and artists institute. I took
their copywriting course. Like I just started to learn everything
I could at first because I was trying to grow
this company for him, and then eventually I started just
continuing down that path for my own self to help

(42:51):
raising capital for real estate and then helping to you know,
sell my courses when I started building the training company.

Speaker 1 (42:58):
Yeah, it's so interesting on how it kind of circles
back to what we were talking about earlier with content,
right where you lead with content valuable content and you
were already That goes back to your early days in
your career, where leading with valuable content was important to you.
I've cold called for many years as well. I did
it for yellow Book market for marketing and for different

(43:19):
marketing companies, and I remember learning what you learned later on.
I was working actually at group On at the time,
and I was like, you know what this cold calling
thing to these restaurants. It doesn't make any sense. And
I started writing a blog same thing. I started doing
this kind of outreach and to your point, corporate didn't
appreciate it the same way. They were like, no, you

(43:40):
have to make your hundred calls a day, this blog
isn't worth it. I'm fortunate in that, you know. Of course,
I was terminated there. But when I later on in
my career, the last job that I worked at before
starting my insurance agency was USI, and when I brought them,
I brought this podcast to them actually, and I said,

(44:01):
you know, you know, because they wanted us to. USI
is a an insurance one of the fifth largest insurance
brokerage in the country, and they target CEOs that are
you know, one hundred employee plus and I didn't have
that in my network. I you know, I'm a chamber guy,
like I do a lot of chambers. It's mostly small
business owners solopreneurs that are in my network that I'm

(44:24):
close with, and so for me that this was my
way of doing it where I was like, look, this
is a passion of mine. Of course, you know, as
I always speak about the podcast, this is something I've
always wanted to do. But while I was at this
corporate job, it was like, well, hey, I could interview
CEOs of you know, and I offer them value and
they come on. So I mean, long story short in

(44:45):
terms of that is, you know, they were like great idea,
but like after my first six episodes when I didn't
have the CEOs that they wanted, they were like, this
isn't working. But soon, soon enough, you know, eventually I
did end up having you know, like look at you
you know, I ended up you know, starting growing this podcast.
But these things take time, and I don't think corporate
is patient enough to see a blog or a newsletter

(45:06):
or a podcast take off. And I think anybody listening
right now, anything that you're doing that's creative, just realize
that you have to be patient with it right, you
have to allow it to take time and reattach it
to its purpose. Something you mentioned about the graduate program
that was also interesting to me is the jargon writing
and how they were really looking cookie cutter for six

(45:28):
figure salaries. I was just at a Chamber of breakfast
and the president of Sunny Newpaultz was just talking about
what he wants to do for his students, and he
was bringing up something called like a CEO swap, and
he was saying what he would love to do is
have CEOs come in and facilitate class for the students
so that they can see real world experience and hear

(45:50):
real world experience. So that is even more significant now
after what you just shared with us, going back to
book launchers. Now with copywriting, so you took this course,
you start working on copywriting and the organization, and as
you see with my podcast and we see with you
in book launchers, is that these become passions of ours

(46:10):
and we decide we want to, you know, really take
this and make it our own. So I'm interested in
how you went from now of course, this corporate job
to translating these skills into book launchers.

Speaker 2 (46:24):
Yeah, I mean there's ten thirteen years in between when
I started taking copywriting courses before I started book launchers,
but I think a lot of I started writing a
newsletter and like for the real estate business back into
my own in two thousand and eight because I wasn't
allowed to basically all the stuff I went and I
took the courses on my own initiative. I paid for them,
paid for my travel, but I did it for this job.

(46:47):
When he wouldn't allow me to apply it, I was like, well,
I need to use it. So I started my own
newsletter and I started to kind of which is how
what I went all in on when I quit my
job in two thousand and eight, and so I in
that I because the courses i'd taken were from this
company early to rise, I actually did my first joint
venture with them, and I started writing articles for their newsletter,

(47:07):
which had half a million readers, so it was a
really big like. It fed in and helped me grow.
But they also had editors who were ruthless, like they
would say, you've got a seventy five word spot here,
you got to make it valuable. Every word has to count,
and so you couldn't have any fluffy words they would
edit every word really rigorously. And that's where I realized.
I got to learn how I used to write, because

(47:29):
you can't have fluff, you can't have big words that
nobody relates to. You need to write at a grade
six level. And that was and every word needs to
create a picture in somebody's mind. And all those lessons
just helped me hone a writing voice and a writing
style that I still use to this day. But it
wasn't overnight, by any stretch. It that I worked with

(47:49):
that company. I think for three or four years. I
wrote with them and did joint ventures. I built courses,
they sold them. They took half and you know, gave
me the other half. It was a great learning ground
for me as I built my courses, built my training
and education company, and learned my writing style and all
of those things. But I kept going. I mean, I've
been taking courses. I've spent I don't even know, I've

(48:09):
never counted, but I've invested a lot in coaching masterminds courses.
Still to this day, I take courses. I go to events,
you know, not ones where I'm not speaking. I'm attending
a lot of events where I'm not the speaker because
I love to learn and I think you can always
there's always something, and if you apply it in the
right way, it's not even incremental change, like I think
what we're talking about about creating content. Sure it's a

(48:31):
little slow, but it's a quantum leap. Like if you
look back after five years, if you would have just
incrementally done one hundred cold calls a day, that is
incremental improvement. Like, sure, you can do it, and that's
why corporate does it because it feels safe. But if
you take a risk and you do something like write
a book, like start a podcast, or do both, five
years from now, you're going to look back and those

(48:52):
were your quantum lead moves, right because they weren't safe.
They were risky. You were putting yourself out there. You
were doing something you didn't know how to do. When
you started to do it, doing the hundred cold calls,
you know how to do it. You could do it.
You keep doing it, you might get two percent better,
two percent better, and you'll have incremental But if you
do this like, you could be one hundred times better
five years from now.

Speaker 1 (49:12):
I love that too, that you brought it back to
the cold call because Yeah, to your point, cold calling
is quite easy. And hear me out here in that
and you're agreeing with me. Here is that you literally
just pick up the phone and dial and ask for
a person. What's hard about cold calling is that it's frustrating.
It's frustrating. You're putting yourself out there. Yeah, you're dealing
with rejection, so it's it's a it's a pounding on

(49:33):
your ego for sure. But but outside of that, it's
easy compared to writing a book like what you do
and podcasting like this here. I mean, like you said,
you know, I do my research. You know, I come
to hear and you know, we're working hard to make
it look easy. It looks easy the books out you
could read it. It's like, oh wow, look at this
and she's got such a great gift and it's great talent. Yeah,

(49:55):
but what about all the years and the work and
the frost so all of that. So we yeah, you
work really hard to do this kind of of work.
You know, you kind of just mentioned it now about
a lifelong learner. I'm interested in your mindset. So you know,
you're working a corporate job and yet you're funding your
learning on your own you're funding a lot of the
hard work on your own to to what we're talking

(50:16):
about here, and I'm interested in what your mindset was
and what it is in terms of that.

Speaker 2 (50:22):
I've always believed my greatest asset is my own mind.
So if I invest in my mind, and that's also
why I take really good care of myself. You know,
I jump in forty five degree water five or six days.

Speaker 1 (50:34):
Yeah, yeah, I'm a cold plunger too. Let's go.

Speaker 2 (50:36):
That's awesome to see, right, And I've actually got in
my I'm an entrepreneur organization here here well it's a
global organization, but in my Las Vegas chapter, I've darn
near got like fifteen people doing it now because and
people think I'm absolutely bonkers unless they do it themselves
right when I first tell them. But you know this
is these are things that you kind of stack on
that you just realize make you stronger, healthier. And so

(50:59):
my wholeful is like people say, what's the most important
thing to you or what are you grateful for? I
am eternally grateful for my health and I am going
to treat my body the best I possibly can. Because
I've seen a lot of people who yes, they have
a wonderful life, but they're not healthy enough to enjoy it, right,
So it's not really a wonderful life if you have
all this money and your family's great if you're sick

(51:20):
in bed and you can't do all the things. So
and I've always had that philosophy for whatever reason, and
so I've always kind of believed that, like this, this
is what I've got to work with, right, no matter
what happens around me, My mind, my body, that is,
that's my asset. That's what I have to take care of.
So real estate, yes, real estate's an asset, but my

(51:42):
mind is more of an asset because if I lose
all my real estate, what do I have left? I
have all my knowledge, my experience, And so that's why
I'm always investing in and caring for it.

Speaker 1 (51:50):
Yeah, I love the cold plunge, I think, you know,
for me, of course, I think there's a lot. I
know that we know that there's a lot of healing
that takes place for our muscles and recovery and all that.
But it's also like teaching us resilience, you know, it's
like we don't want to do it. Come on, come on,
like you know. I mean some days, yes, some days
we're like, you know, we're sweating, we're hot, and it

(52:12):
is actually such a great relief to jump in that
cold water. But for the most part, it's uncomfortable. But
it just is such a lesson in resilience of like,
you know what, if I can get through this cold
bath right now, this cold plunge right now, then I
can do anything I right now. So for me, my
cold plunges. We still have the kiddie pool up outside

(52:33):
in my in our backyard, so right now it's it's
November in New York, and so it is really cold.
And my landlord just asked me, he goes, hey, when
you're taking the pool down? I said, well, I'm still
cold plunging until that thing freezes. I kind of want
it up. I'm like, I still want to. I still
love jumping in there because it beats a cold shower,
so it's just so ice cold. I absolutely love it.
So I just think resilience is such a huge part

(52:56):
of entrepreneurship, of leadership of what we're doing. And obviously
you know that that shows with what you're doing going
to book launchers now and starting book launchers. How did
you start it was it like just you or did
you start with a group? Did you start with a team?
How did you start book launchers?

Speaker 2 (53:14):
So going back to how I always look at the
path that is the most cd and ugly. So we
were in Canada and my husband had been acting for
I don't know, three or four years, and you know,
starting a new career in your forties, it's not an
easy journey, especially in acting. It's not an easy journey
for anybody. And he was getting parts and he was

(53:35):
taking courses, but he wanted to do comedy and there
really wasn't a lot of comedy filming in Vancouver, so
there wasn't a lot of opportunities outside of the improv
stuff that he was doing. So I was like, you
know what, like we don't really have twenty years for
you to build this career, Like let's just go to
LA And so I spent about six weeks, not all

(53:56):
at once, in a couple of trips down in LA. Well,
first we started looking at visas, like how can we
move to the States. And I could have qualified for
what's called an one because I had written books and
I spoke and like all these kind of things, but
that wouldn't have given him the ability to work, and
our lawyer didn't think he would qualify as an actor.
He may have qualified, but he also hadn't written the books,

(54:19):
like he may have qualified as a real estate investor.
But she really didn't feel good about that, and so
she said, but there's one visa kind that does allow
the spouse to have any kind of work permit. And
she said it's this investor visa. And she said, if
you have a business with employees and it's operating in
the States, then you know, the spouse has a visa
to do any kind of work. And I was like, okay,

(54:39):
so we just have to build a business or buy
a business, and she's like yeah. So I flew down
to LA and I started looking at businesses and I
got semi close to buying this one, but it was
like it was an embroidery company. So they embroidered you know,
school uniforms and doctors and nurses and like that kind
of thing. And I remember sitting outside of the shop

(55:01):
and I just thought, like, that's where I'll be working
every day probably, and I'll be standing behind the till.
And I thought, no, no, no, I can't do that.
And you know, there was problems with the business, and
I just kept thinking, I'm going to create my I'd
rather create my own problems, like I don't want to
deal with this problem. I want my own problems. And
so I went back to the thing that had always

(55:23):
been there. Not always, but it had been in the
background since I'd published my first book, which was publishing.
And I spent about six months doing like a deep
dive research into the industry, the companies that were already
doing different things. And for the purposes of a visa,
I wrote a business plan. I never would have done
a business plan otherwise, but but I had to write

(55:45):
a business plan, and so I did a deep dive
and I created a business to apply for the visa.
As part of this visa, we had to invest a
substantial like they called this is what they call it.
It's like a substantial amount of non refundable, like you
have to show your series. So you have to pre
like I had to pay. I paid for a website,
I pre marketing. I had to have an office lease,

(56:06):
I had to have all these things. And I had
to have a hiring plan because I had to have employees,
like this is a visa that they give you so
that you employ Americans, and so kind of a long
answer to tell you that I started the business for
the visa and had to hire people from day one,
but that was a good thing because yes, I had
written two books and self published them, but I was

(56:28):
by no means an expert in any aspect of that journey.
So I hired my first two people. I hired. The
first was somebody who had turned nonfiction books into television
shows and movies and things like that, and had not
only written books, but had a lot of experience with
kind of a lot of cool aspects all around it.
So I hired that person to help people with the

(56:49):
writing of the book. And then I hired somebody else
who had done all the production. She had overseen, you know, editing, layout,
like all the pieces that I didn't know well. And
so I had two employees rate from day one, and
I hired a third to help with marketing. I don't
know about eight or nine months later, because in the
beginning we didn't have any books to market because they

(57:10):
were writing them. And then it just kept it kept
growing from there. But those were my first three kind
of core hires, and then my fourth hire was an
operations person and then we've just kept adding from there.

Speaker 1 (57:21):
How did you keep the cash flow going? If you know,
this is a starting business, startout business. Was it all
self funded in the beginning? Is that what was happening?
Or was there any revenue coming in?

Speaker 2 (57:31):
There was minimal revenue in the beginning. And it's the
most bass back at whatever, you know, backwards way to
start a company, because you have to put a lot
of money into a business that has no revenue. And
I could not offer the services to collect revenue until
I got the visa approved and was actually in the
United States, so just because of all the criteria, So

(57:52):
there was a lot of money. So we sold properties
to fund the business. And even in the first eighteen
months the business lost money, and we've sold more properties
to fund the business. So you know, I don't I
don't regret it, but I really wish I hadn't have
had to sell as many properties. Since we had to
sell and then moving to Los Angeles, you know what
an extraordinarily expensive place to live and to be operating

(58:15):
where two people have no income. But on the other
side of it, my husband always says, well, at least
we had all the real estate to do this right
now we could. That allowed us the opportunity to do
what we did and live in a safe neighborhood in
La for as long as we did. But that's part
of why we moved is when COVID hit, I was

(58:37):
I just was like, let's get out of here. We
went back to Canada for a bit, and I just
kept looking at La, going, I don't want to go
back to a place that's really hard to get ahead
in life. And he wasn't. He wasn't really doing a
lot of acting at that moment anyways, So it just
made sense to go somewhere where acting was still an option,
so not only four hours drive away or a quick flight,

(58:58):
but where we could live with a lot more comfort
on a much lower income.

Speaker 1 (59:05):
And so how is his acting career going? Is a
famous actor now?

Speaker 2 (59:08):
He works at Tesla.

Speaker 1 (59:11):
I have I have a similar story in that, you know,
I when I finally got fired from my last job,
I always say I quit us I but before that
I did my passion was acting, or at least I
thought it was, and so I did the same thing.
I was in my thirties, my wife was pregnant and
I'm like, hey, I just got fired and I'm going

(59:32):
to become an actor. She's like, what what are you doing?
But I did lands and background parts. I mean, there's
a lot of opportunity in acting. I think people don't
understand that. You know, acting is just like any other business.
It's you know, it's it's put yourself out there, show
up for work, you know, and speak to people, network
with people, and there's opportunities and it's a long road

(59:52):
and you just got to work hard at it. But
you're you know, that's really what it is. And you know,
if you're willing to put in the grind, it's an
entrepreneurship being an actor or you're an entrepreneur, and if
you're willing to do the work, you know there could
be a successful outcome. But to be a famous celebrity
in any means, I think is such a it's such
a hard goal to set on ourselves. It's like saying, like,

(01:00:14):
you know, we want to be the next billionaire book
publisher or billionaire insurance agency. It's like, what a hard
goal to put on ourselves. Like, I mean, that's just
such a small percentage, and of course hard work and
diligence comes into it, but there's also some luck in
meeting the right people and getting the right things happening
and everything. And in speaking of which, in terms of
luck and meeting the right people, you have this business

(01:00:36):
that you just started. You're pouring a ton of money in.
What was it like when you got your first client?

Speaker 2 (01:00:42):
Well, I had, so I did have. Once I got
to the States, the first thing I did was start
promoting the business, and I promoted it to my previous list.
So this is one of the big reasons why I'm
a huge fan of building email lists and building a
platform and building a personal brand because I was a
real state expert and here I was sending out a
note to everybody going, hey, I'm starting this publishing company.

(01:01:05):
And I got my ten for my first ten clients
from my past, like my real estate list, so you
know that was it felt great. I don't really remember
like the moment the first one signed up, because I
also was doing a pretty low price, Like I was like,
this is beta. I haven't done this before, Like I
was really honest, I was like, I know we can
do it, and I'm committed to doing this. I've already
hired these people, this is our plan, but you know,

(01:01:29):
if we haven't done this before, so this is going
to be a loss, and I did. I genuinely took
a substantial loss. They were all they were all sponsored
books in the beginning, but so I knew, like it
was kind of a no brainer for these people to
sign up. But still it was validating that they trusted me,
right because it was they were still putting money into it,
and they knew I hadn't done it before, and they

(01:01:51):
were still willing to invest in it. So so it
was I think, if anything, it was validating. The real
celebration for me was so that was July or June
and July of twenty seventeen, and then we had an
event at the end of August in I think it
was in Long Beach and we had a booth and
my two team members and I we manned this booth

(01:02:14):
and we signed I think six new clients that day.
That was kind of the validation moment, Like that was
the moment like, Okay, these people don't know us, We're
brand new, we have no examples of books we've done,
and we were able to bring on six clients. That
was kind of the moment where I was like, Okay,
this is actually going to work, Like that was the
validating moment for me.

Speaker 1 (01:02:34):
That's beautiful To that point, what was it about self
publishing a book? What was it about that that was
the big draw for these clients, these these potential clients
that you signed that day or what was it what
would what outcome were they looking for? What was the
big buy in for them to that?

Speaker 2 (01:02:54):
I mean, our whole thing has never changed in that
we are looking at the big pic goal. We're looking
at what you want to use the book for. Who's
going to buy the book, Like how you're going to
market the book, and we're helping you create a book
that is set up to succeed for that outcome. And
it's different than anything else in the market still because
there's great writers, there's great editors, there's great designers. Even

(01:03:17):
some of the companies that are similar to what we do,
they stop at launch and then you can some of them,
you can buy another package to market the book. For us.
We're fully integrated and so you we never were never
not thinking about marketing because we want to work with
you for years and years and years to come. And
fun fact, we do have one client that signed on
from that first ten that is still with us today.

(01:03:38):
And one of those clients from that first event in
September of twenty seventeen is still a client today too.
So our whole vision of helping them succeed is being
fulfilled because they're still with us, you know, six and
a half years later.

Speaker 1 (01:03:53):
Yeah, And I think I remember in one of our
pre conversations you had mentioned that to me, and and
part of them being with you as a client, it
means that they pay a monthly membership to be a
part of it. Right, So in terms of this monthly membership,
what what are they getting out of it? What do
people get out of this monthly membership that you offer
if maybe they're not in the moment writing a book.

Speaker 2 (01:04:15):
Yeah, I mean that's part of why we what we
do is we help you market the book. So we
will run ads, we do ebook sales, we do library
and bookstore outreach reach, We pitch you for podcasts, live appearances, media.
You know. For this one client that launched or that
started with us in September of twenty seventeen, we help
them get on panels. Like that's kind of a big

(01:04:36):
thing that he's done, and so they'll have different times
of year where his book's a good fit and he'll
do panels, and so we'll help promote and sometimes we
can do he's done book signings around the panel, so
we're like, okay, you're going to be in this city
for this panel, let's see if we can get a
book signing. And so we become not quite a marketing
or PR team because we're still book marketers, but you know,
we really try to partner with them and go, okay, okay,

(01:04:58):
you want to reach this kind of audience to grow
your business, or to do more events like this, or
to do this kind of goal, and so we'll strategically
partner with you and figure out, okay, where can we
find where can we find these places, and how can
we help you, and you know, create those quarterly roadmaps
of what we need to do and when, and then
most of them trying to think. I think almost all

(01:05:19):
of them are now writing a second some are writing
a third book. So then eventually, after they've marketed the
one book for a while, they start working on their
next book with us. And you know, it's even easier
the second time, because we all know how to work
with each other and we know we know the goals
and they know how to really maximize our value and
vice versa.

Speaker 1 (01:05:38):
Oh, that's really cool. I was interested in that because
I was trying to understand, okay, sort of just paying
a monthly membership to just show up and learn about
writing books. That's good to know that there's more to it.
And you said that earlier a where it's like you
don't just stop at the marketing piece. As my audience
of listeners knows, I've been wanting to write a book
for a very long time. I've put pen to paper

(01:05:59):
a couple of times. I've I've kind of scratched the
surface and have met with different people to write. I've
met with you to talk about this. What tips or
what ideas do you have right now? So when you
know we were talking about some content that you put out,
I'm sure you've already put some of this kind of
content out already that we can find on your YouTube

(01:06:20):
channel and speak with you about. But in terms of
this conversation right now, what are some of the ideas
that you would share with someone like me or audience
members who have a book in them who knows it's
a great marketing play for what they're doing in terms
of their business, and or have a really great story
that they know they want to share with the world
and share with others, and they really want to have

(01:06:41):
this book that encapsules all of that and all of
their stories. What are some of the what kind of
feedback would you give this person?

Speaker 2 (01:06:51):
It always starts with the reader. So the only exception
to that is legacy projects, and even then there's they're
the readers, your family, so it's still there's still a
reader to think about. But it always starts with the reader.
Because especially people who have been told, oh my gosh,
your story is amazing, you should write a book, they
often forget that they have to figure out who the
reader is and what's going to be important for the reader.

(01:07:12):
So understanding because a lot of I'll give the example
of hope and inspiration, a lot of stories create hope
and they create inspiration. But if you're not already a
known name of celebrity, hope and inspiration is actually really
hard to sell because it's just one of those things
where if the hope and inspiration doesn't have an outcome
of the outcome, so the first outcome being hope. What

(01:07:35):
do I now have hope that's going to change in
my life. If I'm a celebrity, I can sell hope
or inspiration because people already kind of have this vision
of who I am and they're curious. But if you're
not a celebrity, you have to tell them. Okay, now
you've got hope. And the book isn't out, so I'll
blur the details. But there's I've been working with this
mother daughter Combo who her daughter had learning challenge, is

(01:08:00):
in school like some significant ones, and that story is
going to provide hope. But it's not hope for everybody.
It's hope for people who have children who have are
struggling in school. And so it's a very specific And
then you know, because I'm not sharing all the details,
it's a very specific kind of situation too, And so yeah,
maybe there's only a few hundred thousand people that relate

(01:08:22):
to it, but man, when they hear this story, they're
going to have hope that there's ways to navigate the
school system and have a child successfully graduate and feel like,
you know, have confidence that they are smart and they've
just had to learn in a different way. So that's
what you have to do right your whatever your story
is or your tips, like you have to figure out

(01:08:43):
what are you sharing and they're sharing they've actually got
some specific advice in their tips and research too. But
they could just tell the story and it would still
provide that hope and kind of like you said at
the beginning of your podcast, like people will learn through
the story, and so they will learn through her story,
but they need You need to know who you're writing
it for and why in order for that to happen.

Speaker 1 (01:09:01):
That makes a lot of sense. So a little update
on everything. I did start working on my book, and
it's a little bit different than what I think if
I were to work with you on right now, because
I feel like it with you it would be more
of a story robust book. I did start working on
it because I was like, I need to do this,
I need to stop talking about it, and I need
to take action on it. So what I decided on

(01:09:23):
was is a small back of the room type of
book where I do my public speaking workshops, I do
my communication and leadership workshops, and I have a book
that accompanies it. And to your point, it's like who's
the reader and what is it for? Is that those books.
The book that I'm working on right now is it
literally just takes my slide deck and it kind of
like just takes what I'm talking about and puts it

(01:09:45):
all in writing. So what I've been doing is working
with a friend who's a copywriter and just downloading my
downloading my entire talk and to him, and we're working
on writing it all up together. But it's it'll be
like one hundred page book. And so for me, it's
a start. And I bring this up to you because

(01:10:06):
I think for me, what the biggest holdback of writing
a book was, and now this is kind of like
the training wheels for me, it feels like because now
I'm starting to get a little bit. You know, it
was right in my budget, it was right in terms
of time, it's right in terms of the size. It's
kind of like the training wheels for me. And so
what I'm interested in from you is is the expectations
that we put on ourselves and where we create this,

(01:10:29):
like like I said to you earlier about the celebrity, right,
we create this like I want to have this three
hundred page book that tells my whole story, and then
we never do it. Right versus all right mean a lot.
Let me get the training wheels on and let me
just start riding the bike, and then maybe you come
along and get the ranch and pop them off for me,
and we can write my real story that I really
want to write, you know, the one that really draws me.

(01:10:50):
So I'm interested in terms of that for you, in
terms of setting those expectations and working with people through
those stages.

Speaker 2 (01:10:57):
Yeah, I think there's a lot of different ways that
could take it. And I think everybody's got different situations
because some of this, some of what you say is
absolutely valid, and then other times I feel like people
are holding themselves back for some other reason. Yeah, and
so there, I call them the monsters. Right, there's four monsters.
We have fear of judgment, fear of failure, fear of success,

(01:11:18):
and imposter imposter syndrome and so and again this is
also not right for everyone, because I always like to
put the caveat on that I recavoc with everything. I
have tremendous gratitude for all the cool things I've done
and all the success I've had, and it's because I've recavoc.
But it's not a life for everyone, Okay, like I

(01:11:39):
have to cold plunge and sauna and exercise or I
would be an absolute hot mess. But part of it,
I think is that the difference between like doing the
things that are safe and doing the things that actually
create the quantum leaps. And so it's not to say
don't do this because like one of my favorite books
right now is a tiny little book. It's called New Squared.

(01:12:00):
This is why I think I'm talking about quantum leaps
so much, because this book talks about quantum leaps. It's
a tiny book, like I think it's like sixty pages
or something like that, and so you know, it's a
powerful book. I'm so glad this person wrote it. And
I guess where I'm going with this is to say
that it's almost like the mentality of a training wheel book.
I feel like, like, if you're writing a book, just

(01:12:20):
friggin go for it. But it doesn't have to be
a big book, right, So, like there's aspects of what
you said that I'm like, totally, you don't have to
have a hundred page at a three hundred page book.
It can be like a powerful aspect of your story.
But if you're holding back part of your story and
calling it your training wheels. That's where I'm kind of like,
which monster are we talking to?

Speaker 1 (01:12:40):
I'm interested in that too. Actually for myself, I am, yeah, No,
you're You're one hundred percent. You're spot on in terms
of that. Yeah. I don't know if it's any of
the monsters that you mentioned. I know for me, it's
more of like, now that I'm doing it, I'm like, oh,
I can do this is what I'm feeling like one,
like I said, Budget is one of the monsters. Let's
call it, right, So budget is one of the monsters,

(01:13:00):
and this person is super affordable for me right now,
and so that's one of them. But it's also being
able to do it just recently so for me. So
I'm dyslexic, and I've mentioned this on my podcast before
that I'm an audio learner and most of the books
that I've read now have all been through audible, and

(01:13:23):
I always talk about them. The book that I just
mentioned to earlier, Victor Frankel's book Answered for Meaning, is
a book that's actually on my phone that I'm reading.
And this is something I thought I could never do
as a dyslexic person. You know, I had tried reading
and it was just always so difficult for me, and
I had this book has come up so many times,

(01:13:44):
and when I have like a thing that if I
hear something about a book more than three times, I'm like,
I got to read it. Like I know, I have
a long list of books that I want to read,
like you square just got written down on here and
it's on my list, right, But if I hear you
squared a couple more times, I'm like, all right, that's it.
That's the next book that I'm downloading or reading.

Speaker 2 (01:14:01):
Right.

Speaker 1 (01:14:02):
So anyway, so this Victor Franco book had come up
so many times that I was like, I got to
read it. And I rented it from my library and
they didn't have the audio version. They only had the
book version, and I was like, well, let me just
check it out, like it's free, right, Like I'm not
paying for it through audible, so let me just see, right.
And one night I was like, I have this thing
where I'm like I want more to my bedtime routine.

(01:14:25):
I want to add another layer to your point, and
I'm like, I want to read a couple pages. So
I was like, I'm just going to read It's fifteen
minutes before I want to just go lights out, I'm
just going to read a couple pages. I ended up
reading for an hour. I was so drawn to it.
And anyway, so the next day I was like, oh
my goodness, I can read. I was like, I was like,
this is amazing. So that is like to me, the

(01:14:47):
training wheels to where right now I'm wrapping up the book.
It's taken some time to read it. For me, it's
not like I just sit down and I can just read.
But I know now that I can rent another book
and read it, like I can actually read it. And
I'm excited about this. And I feel the same way
about writing this book right now that I'm in is
that like I've set this like really small goal of
like I'm only going to do one hundred pages. It's

(01:15:08):
going to be a really small book. It's really just
straight up content. It's just here are my fundamentals of
public speaking and communication. Few little stories in it, few
little things and ideas in it, but that is it.
And that to me feels like I can do that.
And now I'm learning through this process that like, well
if I could do that hundred page book, well then yeah,
I can do I can sit with Julie and work

(01:15:30):
on my you know, really beautiful hardcover book that I
really want to do. You know that I'm going to
be super proud of, you know.

Speaker 2 (01:15:38):
Yeah, and see, So what's great about this is you're
not comparing yourself to other people. You're comparing yourself to
yourself from before. And so what I often hear from
people is like this. They're they're trying to do something,
not because they really want to or maybe they do,
but they've seen somebody else do it, and they're like,

(01:15:58):
I need to do like that. And so what i'd
hear I think is really cool is that you're just
comparing yourself to where you were before and what you
thought you couldn't do and what you could do, versus
going like, Okay, I need to do it like this
because I've seen so and so do it, which I
think is great because that when you're talking about the
mindset and setting yourself up, you know, and making it
big or you know, that piece, I find a lot

(01:16:21):
of people set unrealistic expectations based on what other people
are doing, not necessarily anything else. And so I think
the only piece I would challenge is the training wheels.
I'd be like, let's just let's just stop calling a
training wheel. It's kind of like when people call it
a business card book. I'm like, let's not call it
a business card book, like it's a book. You know.
If it's a business card book, people are just going

(01:16:42):
to throw in the trash, because that's what I do
with all my business people give me. So you know,
let's write something that people don't want to throw in
the trash, even if it's small. Let's make it something
worth handing out and killing trees for.

Speaker 1 (01:16:53):
Right. I absolutely love that you're spot on and it's
so true, like and it's kind of like the feeling
that I've started to get as i've started to we're
like now concluding writing the book, so I've downloaded all
of my information and I have meetings with him, and
like I said, we record the sessions where I share everything,
and now we're kind of going through the content and
I'm like, oh, and add this story, and I'm telling

(01:17:14):
him like, oh, put this story in, and like halfway through,
I was like I didn't know if he was jotting
down my humor. And I said, hey, by the way,
you know when I make those little subtle jokes and
O sarcasms. I want those a part of the book.
I want that in there. And he said, oh, yeah, no,
I've been keeping note of that. And I'm like, okay, good,
and let's keep it up. And so like now I'm
getting really into it, and I love that you're saying that, Like,

(01:17:35):
you know what, let's just get rid of that training
wheel thing and let's expand on this. You and I
are going to have a conversation after this podcast. This
is so cool. I love this. You know, the book
launchers that you have, and you know this is one
of the businesses. Another really cool aspect to you is
that you're also a professional speaker and you're on big
stages around the world and speaking about different topics and ideas,

(01:17:58):
and I'm just interested if you could bring us in
that world a little bit as we as we start,
you know, winding down a little bit.

Speaker 2 (01:18:05):
Yeah, Like what aspect do you want to know about?
Is like what I talk about? Has you get there?

Speaker 1 (01:18:10):
Yeah? You know, yeah, I mean, of course we're always
interested in how we get there, and then of course
the topics.

Speaker 2 (01:18:16):
Yeah. For me, again, it goes to that value piece.
So I always tell people, you know, a lot of
our authors are either starting to speak or they're they're
they're speaking, and and there's there's two two. You know,
I'm simplifying, but there's two different kinds of speakers. Right,
there's your keynote speaker, and then there's your breakout room
or your kind of workshop speaker. At this stage, I

(01:18:37):
consider myself more of a breakout or a workshop speaker,
just again, because I'm more of a like tactical step one,
step two, step three, you know, here's what you need
to do type person, because the keynote is that transformational
idea type speaker. And not that I don't have transformational ideas,

(01:18:58):
but at this stage of the I tend to prefer
I feel more comfortable or I'm just that's where my
heart is right now, is like, hey, I can help
you so much with these tactical steps if you have
this problem. And so there's two different kinds of camps.
And so first I think you have to figure out
what speaker you are and if you are, if you're

(01:19:18):
saying I'm that keynote, I've got this transformational idea. Great,
Now you need a whole bunch of things in place
in order to actually be a keynote speaker, because that
keynote speaker is getting paid, you know, twenty thirty forty
thousand dollars for that keynote talk, versus the workshop speaker,
you know, two thousand dollars, five thousand depollars, Like they're
not making as much money. But the workshop speaker is

(01:19:39):
the one that generally has a service, a product, or
something on the back end that they can then take
and say not always in that talk per se, but
somebody's like that was awesome. What else do you do?
And then they actually make most of their revenue from
those other pieces. And so I mean getting there, I
think everybody needs to start in front of and audience.

(01:20:00):
It's like the comics, right, the comics. If you go
to some of the open night open mic nights in LA,
you can see some really famous comedians testing their content
for their Netflix special. Because they're not going to find
out what works it doesn't work for their Netflix special.
They're going to be testing in front of a bunch
of audiences. So you do need to test. I think
what you've done, which is joining a group, is really important.

(01:20:21):
I've had people help me write myself. I actually hired
a comedian at one point to go through one of
my speeches and actually help me figure out how to
make it funny. And it was really interesting because a
lot of times it wasn't even changing my story. It
was changing the order in which I delivered the information
of the story and taking a strategic pause at one point,
and it turned a regular story into a funny story.

(01:20:42):
And so things like that, you know, thinking about all
of those pieces and planning to build your career not
just write a book as an example, and become a
keynot speaker, because some people think that's going to happen.
It's a journey. People have to see you speak to
recommend you. A lot of people booking talk and I
book speakers for EO, and I will not book a

(01:21:04):
speaker if I don't know them personally, if I haven't
seen them speak, or if somebody else isn't telling me
they've seen them speak and they were awesome, And so
right there, you're going, well, I have this beautiful speakers reel.
I'm booking speakers and it's my I don't want to
say reputation because these are my peers and they but
you know, I don't want to put somebody stinky in
front of everybody.

Speaker 1 (01:21:24):
Sure it is your reputation.

Speaker 2 (01:21:27):
Yeah, and it's so it's one of those things where
I take a lot of pride in putting awesome people
in front of my group. And so bookers this is
for them. For like bookers booking big stages, that's their career,
so they're not going to take a risk on somebody.
So that's where you do have to build your way up.
Get referrals, get a great speakers reel, get on as

(01:21:48):
many stages as you possibly can, which often means speaking
for free to get there, and a lot of people
don't like that, but that's you got to get in
front of people so people can tell other people about
your talk, and that's kind of the journey that it requires.
But it is easier to be a breakout panel, like
solving a problem, giving tactical as far as getting those

(01:22:10):
engagements is a lot easier than getting the keynote engagements
because people will take a risk on those.

Speaker 1 (01:22:14):
Yeah, and the keynote sounds to me like what you
were saying earlier about like writing a book with hope
is that you know the celebrity people are already curious
and so therefore they'll be there, but the keynote very
similar is that, like, yeah, the celebrity people will are
curious already, but there has to be that background to
where what got you to the stage, What did you do?
What life experiences do you have in all of this?
And I think writing a book is a role plays

(01:22:36):
a role in that. I know that based off of
the course I'm in. You know, it plays a huge
role in that it gives a lot of credibility. It
lets people know here's a topic they're probably going to
speak about, they might have some literature on it, and
now they do feel like they know you a little
bit better. So it's a really great starting point. So
I love that you were able to share all of
that with us today. I know that you're also very
heavily involved in your community. Do you have anything going on?

(01:22:58):
You know, this podcast will air later and later than
when we're currently recording, so of course our listeners right
now are listening to this much later, so nothing present time.
But what are some of the things that you do
in the community that people can check out? Yeah, I'm
growing out Evergreen, so I'll give you an example Evergreen,

(01:23:18):
some evergreen things that you're doing that I know about
is of course, you have this really great YouTube channel
and that has some really great content in there. You
have a wonderful community built around it where you go
live and you answer questions right on the spot. You
share some workhop some workshop information there and give some
tactical tips from what I experienced when I joined your

(01:23:40):
live and then you took some questions from the audience.
So one of the places I think people can find
you is at your YouTube channel and be a part
of your community that way. Of course, you also have
your coaching programs that people can can check out and
be a part of and learn more. And I'm just
interested if there's any other community things that you're doing
that people can be a part of with you.

Speaker 2 (01:24:02):
Those are the main ones right now. Without knowing when
this is.

Speaker 1 (01:24:05):
This, look at me, I'm like a publicist for you.
Look at that page.

Speaker 2 (01:24:07):
That was awesome. Thank you. Book Launchers dot tv has everything,
and you know, to get the latest updates because we
do have some really cool things coming in twenty twenty four,
is to just get on our newsletter, you know, book
launchers dot com forward slash newsletter, or you can get
our download if you want to write a book. We
have a seven steps download to help you kind of
guide it, so you can go to book launchers dot
com forward slash the number seven steps, so all all

(01:24:31):
together seven steps, and that will get you a workbook
to help you figure out who's your reader, why are
you writing your book? What's the goal? What's the hook
of the book? You know, what do you need to
say in order to accomplish your goals with this book?

Speaker 1 (01:24:42):
That's so cool. And I can promise you that this
isn't airing till twenty twenty four, So everybody listening right
now is living in twenty twenty four. So what are
if there's anything you can share that is that has
come out and they can check out right now in
twenty four.

Speaker 2 (01:24:54):
I am not going to say a word yet, okay.

Speaker 1 (01:24:57):
All right, all right, So you're listening right now. I
know it's twenty twenty four because this is an airing
until then, So go to book launchers dot com and
check out some of the cool stuff that has already launched.
It's pretty neat. I love that. Is there any final
messages that you'd like to share with our listeners in
this podcast?

Speaker 2 (01:25:17):
My own quote that I always say is the missing
piece is always action. So whatever it is that you're
kind of looking at, and you did it right, you know,
with the train with your training Wheels book that we're
not going to call a training wheels book anymore, but
you know, it's just taking a step right. It was
kind of going, I'm finally going to stop talking about this.
It can finally go do it, because that's that's always
how you're going to uncover that, your own little unbeaten

(01:25:38):
path full of chaos and good.

Speaker 1 (01:25:40):
Yeah, yeah, I love that. That's so brilliant. And then
of course for our you know this will be in
the show notes, but for our audio listeners. How can
people find you and connect with you?

Speaker 2 (01:25:51):
I mean, book launchers dot tv is probably the best place.
Book launchers dot com is the company site, but booklunchers
dot TVs where I hang.

Speaker 1 (01:25:57):
Out and social handbeilds just that one.

Speaker 2 (01:26:01):
Go find them, don't. I'm not on the social it's
somebody else, somebody else, My team does.

Speaker 1 (01:26:06):
All my socials absolutely love that honesty. Same here. I
love I love that. That's so awesome. So yeah, so
check it out. Book launchers dot tv is where she's at.
Check out her lives. They're really really awesome. It's been
so great having you on today. Thanks so much for
coming on the show. Thank you, Thank you for listening
to The Michael Esposito Show. For show notes, video clips,
and more episodes, go to Michael Espositoinc. Dot com backslash podcast.

(01:26:29):
Thank you again to our sponsor dan ten Insurance Services
helping businesses get the right insurance for all their insurance needs.
Visit Denten dot io to get a quote that's d
N t N dot io and remember when you buy
an insurance policy from Denten, you're giving back on a
global scale. This episode was produced by Uncle Mike at

(01:26:52):
the iHeart Studios in Poughkeepsie. Special thanks to Lara Rodrian
for the opportunity and my team at Michaels Busy two
Inks

All Episodes

Episode Transcript

Popular Podcasts

Stuff You Should Know

Dateline NBC

On Purpose with Jay Shetty

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Turning Rejection into Bestseller with Julie Broad

Episode Transcript

Popular Podcasts

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Stuff You Should Know

Dateline NBC

On Purpose with Jay Shetty

All Episodes

Turning Rejection into Bestseller with Julie Broad

Stuff You Should Know